The dairy and dairy alternative segment is unique in that you will find consumers buying a combination of both products throughout different categories, according to research from today’s blog sponsor: Synergy. Link HERE or on the banner ad to read Synergy’s five trends for 2023 in the dairy/alt dairy sector.
I would like to focus on one of the trends. That’s sugar reduction and it should be a priority for all dairy foods innovators if they want their products to be recognized as “healthy.”
The FDA’s proposed framework for the updated definition of “healthy” focuses on ensuring that nutrient-dense foods that help consumers to build a diet consistent with current dietary recommendations can qualify to bear the claim. Use of the word “healthy” in food marketing is voluntary. (Read more about making nutrient density a priority in 2023 HERE.)