Photo: Jessica Weiss Levison, founder and CEO, Peekaboo Ice Cream
For the majority of us, this year has been unlike any other. All aspects of life were disrupted and continue to evolve. Our agile nature enabled most of us to pivot and adapt, as best as possible.
Last night while judging the virtual semi-finals of the Real California Milk Snackcelerator, I concluded that while the dairy industry is already amazing, the two areas where we excel can be summed up with two terms: clean and relationships.
What we all learned in 2020 is that clean hands and surfaces have never been more important. We also learned the power of strong relationships with family, friends, neighbors and colleagues. Clean and relationships are not something to take for granted. There’s no price tag to put on either.
For the dairy world, clean and relationships have additional meanings. Communicating these concepts through product innovation and marketing will keep dairy thriving in 2021.
To mark its 90th anniversary, Anderson Erickson (AE) Dairy, for example, is serving up some nostalgia by bringing back vintage carton designs for its AE French Onion and Party dips. It’s all about connecting with the consumer. It’s one type of relationship where regional dairies excel.