VIDEO on the only way to eat ice cream.
Last night I finished a pint of Graeter’s Black Raspberry Chocolate Chip ice cream in an effort to avoid election, pandemic and yes, even Bachelorette, headlines. Through engagement in an extended family text group and with some friends on Facebook, I learned, I was not alone. Many folks were eating ice cream last night and felt very strongly about their flavor preferences and brands. (Pictured below are my sisters digging in.)
Ice cream matters! Pierre’s Ice Cream Company is making it matter more.
The company recently rolled out Heroes Ice Cream Pints to recognize all heroes--everyone who has adapted, struggled, sacrificed and persevered during these challenging times--and to raise money for local food banks. The lineup features three flavors: Hearts for Heroes (black raspberry ice cream with raspberry filled chocolaty hearts), Super Stars (vanilla ice cream with peanut butter filled chocolaty stars and peanut butter swirl) and Virtual Hugs (caramel ice cream with sea salt caramel truffles). Pierre’s is donating $1 of every pint purchased to local food programs and the Greater Cleveland Food Bank.
More than 83% of households have already purchased ice cream/sherbet this year, which is up 1.2%. That’s at an average rate of 37.1 pints (+7.6%) per buyer, as compared to 34.5 pints the previous 52-week period. And we are paying a lot more for ice cream these days. But that’s not stopping us from turning to this staple comfort food during these uncertain times.