Photo source: Pop Up Grocer
Tomorrow is May Day, a secular public holiday that makes Spring official and Summer imminent. While I won’t be dancing or singing in a garden of early-blooming flowers as the day historically was celebrated throughout Europe, I plan to attend a “food event.” That’s right. Chicago, a foodie destination, is opening up again.
The event—the Pop Up Grocer—is the world’s first-ever traveling pop-up grocery store concept. Since launching two years ago, Pop Up Grocer has opened shops in New York, Los Angeles and Austin, Texas. A portion of profits from sales are donated to The Pop Up Grocer Fund, which supports emerging consumer brands.
The Pop Up Grocer is best described as an experience-oriented grocery store and a destination where shoppers discover new products from the “buzziest brands on Instagram,” according to founder Emily Schildt.
She told my colleague Monica Watrous at Food Business News that there are three criteria when choosing products to sell at the Pop Up Grocer. The first and most important is the product’s uniqueness and its story. If it’s a food product, nutrition, ingredients and responsible sourcing are evaluated. And last, aesthetics matter. To read more, link HERE.
The Chicago installment of this event shows that dairy foods and dairy proteins are an important component of the future of food.
Clio Snacks is at the Pop Up Grocer. The company’s most recent innovation is the Clio Granola and Yogurt Parfait bar. The refrigerated product combines Clio’s signature creamy Greek yogurt with a layer of crunchy granola, transforming the traditional parfait into a ready-made hand-held product that functions as a convenient breakfast, satiating snack or better-for-you dessert. Available in two varieties--Strawberry wrapped in yogurt and Coconut wrapped in chocolate—each bar is packed with 10 grams of protein from dairy in the form of yogurt, nonfat dry milk and whey.
To his surprise, Konchakovskiy learned that no U.S. dairy companies had the capabilities to make this yogurt bar. He leveraged his savings to purchase cheese-making equipment from Europe and after two years of learning, research and development, Clio Snacks was born. This is the type of story Pop Up Grocer wants to include in its product lineup.