The Las Vegas Convention Center hosted the 39th edition of the International Pizza Expo this past week. Attendees come primarily from mom-and-pop pizzerias across the country and the exhibitors cater to their needs with everything from ovens to pans to delivery boxes, and, of course, pizza-making ingredients, as well as pub grub like wings and Italian-inspired dishes such as pasta and cannoli.
This was my second year in a row attending and there were some notable differences between the two years. These are differences that reflect the evolving consumer and differences that apply to other food sectors.
Younger consumers view pizza as a canvas to taste the world. Those younger consumers are Gen Z, the group that has just started getting a decent paycheck and is using it to experience life, after all, so much was taken from them in their early years and they have little faith in the world going forward.