Happy December 1st! Can you believe it’s almost 2024? That means you need to start thinking about your product mix for this coming year!
It was not that long ago—and seriously, it’s been less than a decade—that ice cream marketers finally figured the trick to changing ice cream from being only a warm weather treat to an all-year long one. The solution: limited-time offerings (LTOs), in particular, concepts focused on the snowy, wintery month of December.