Will you be at Expo West in Anaheim this coming week? Dairy processors with a booth, I promise to visit. Just attending? Meet me at morning exercise class/yoga in the Grand Plaza at 7:30am! I will be there on Wednesday, Thursday and Friday. Shoot me a text (312-656-6453). Let’s visit and talk all things dairy. Don’t forget to stop by Dairy Management Inc.’s The Innovation Center for U.S. Dairy booth on the second floor of North Hall in the Hot New Products section. It’s booth N2211.
And today’s blog sponsor—Arm & Hammer Performance Products, a part of Church & Dwight’s Specialty Products Division, the B2B engine behind its legendary bicarbonate products and beyond—is a new player in the “probiotics for dairy space.” Make sure you visit them at booth 3187.
Today’s consumer understands the role of probiotics in promoting overall wellness and is driving demand for continually advanced products. Evolved Probiotics strains are designed to naturally transform in the body, activating targeted health benefits for gut, immune and women’s health. Limosilactobacillus reuteri 3613-1 produces reuterin, a potent antimicrobial compound that inhibits vaginal and urinary pathogens up to 90% more effectively than other strains. For gut health, Lactiplantibacillus plantarum 276 is clinically shown to improve digestive health, enhance intestinal barrier repair and increase cell migration in wounded intestinal monolayers, with superior restorative properties compared to competitors. These strains are both built for versatility across key delivery formats, with seamless integration into powder mixes, cultured products and capsules.
The Acosta Group reports that half of U.S. shoppers are worried about artificial ingredients in food. A new ingredients-focused shopper study from Acosta Group underscores the growing importance of transparency in food, beverage and beauty purchasing decisions. Reflecting Acosta Group’s 2026 Predictions, the research highlights how personalization, transparency and trust are shaping wellness-driven consumer behavior. The study, released ahead of Expo West, was conducted with Acosta Group’s proprietary U.S. Shopper community.
“Label reading is becoming a routine part of shopper decision-making,” said Mark Rahiya, Group President of Omnichannel Sales and Services, Acosta Group. “Consumers are actively seeking ingredients that support specific health goals. That creates an opportunity for natural and organic brands to connect through transparency and clearly communicated benefits.”
Two-thirds of omni shoppers have a balanced or flexible approach to food and nutrition, selecting both healthy and indulgent foods for their grocery carts based on product availability, taste, occasion and mood.
A significant percentage of all consumers, however, are selecting products that support health and wellness:
- 35% of all shoppers define themselves as “health aware,” or trying to eat healthy most of the time but enjoying occasional indulgences.
- 15% of Gen Z and 21% of Millennials define themselves as “health focused,” or actively seeking nutritious foods, avoiding processed foods and prioritizing health in nearly every food choice, regardless of price.
“We learned that 58% of all shoppers are reading labels all or most of the time prior to purchasing a new item,” said Kathy Risch, Senior Vice President-Thought Leadership and Shopper Insights, Acosta Group. “That number jumps to 87% for health-focused shoppers. That’s a clear message to brand owners, confirming that ingredient transparency is key to purchasing decisions.”
And label reading is on the rise, with 40% of health-focused shoppers and 39% of Gen Z saying they’re reading labels more often than they were six months earlier, specifically those who are seeking out nutritious non-processed foods.
For consumers with specific health goals, whether weight management, digestion, allergy-free or increased energy levels, ingredient transparency is critical. More than 25% of U.S. shoppers have someone in their household with an allergy or sensitivity to ingredients in foods, beverages or beauty products, and 76% of these shoppers are reading labels all or most of the time. These shoppers called out natural and specialty stores as the highest-rated for assortment selection.
Consumers report that they are worried about health risks from artificial ingredients, chemicals and preservatives in foods.
- 50% of all shoppers
- 79% of health-focused shoppers
- 63% of natural channel shoppers
According to this new study, nearly half of all shoppers are aware of national initiatives related to ingredients and product safety, and 58% support efforts to ban synthetic food dyes and certain sweeteners, transition to natural alternatives, and standardize regulations across states.
Notably, nearly 62% of all shoppers believe that more food product safety regulation is required, with 71% supporting U.S. efforts to meet Europe’s stricter standards on artificial ingredients.

















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