Photo source: Jeni's Splendid
The Specialty Food Association (SFA) Trendspotter Panel has predicted what will be hot in specialty food for 2023. One of the categories is described as “Healthy Balance.”
“Consumers will seek more balance between their desire for health and sheer indulgence,” said Lindsay Leopold, a panel member. “Functional foods won’t suffer as a result. With interest in immunity, gut health, memory and so many other health components, manufacturers are introducing functional ingredients into products anywhere they can.”
Following stringent healthful routines can also be stressful and the past several years have jump started the need for joy. Look for overall well-being to take center stage, which includes making room for the desire to reward yourself for being so good. That’s where ice cream fits in.
To read all nine trends that the Trendspotter Panel anticipates for 2023, link HERE.
The SFA recently published “Today’s Specialty Food Consumer September 2022.” This online consumer survey suggests that one of the ways people “reward yourself for being so good” is with ice cream.
This chart from SFA is a list of the specialty food categories that were most positively impacted by the COVID surge.
Looking across 2020-22, 17 of the 28 foods are as high or higher than they started. This includes ice cream.
The 2020 survey was in January (pre-pandemic) while the 2021 and 2022 surveys were in July of each year
According to the SFA, specialty products refer to food, beverages and confections that are of the highest grade, style, and/or quality in their respective categories. Their specialty nature derives from a combination of some or all of the following qualities, the common denominator of which is high quality: uniqueness, exotic origin, particular processing (and often an intentional lack thereof), design, limited supply, unusual application/use, compelling packaging or channel of distribution/sale.
Source: Specialty Food Association
This translates to there being a great opportunity in ice cream innovation. It’s all about a healthy balance. Link HERE to explore recent frozen dessert innovations.
And today’s blog sponsor, Ingredion, is available to help. Link HERE to view a webinar on adding value to frozen desserts.
- Reduced complexity with more focused programming – doing more with less
- Clearly defined outcomes and accountabilities
- A focus on projects that drive the biggest impacts for dairy
- Strategies that work with and through the value chain and other partners for added impact
- Taco Bell introducing extensions of its line of Freeze products that use real dairy creamer and relaunching the Grilled Cheese Burrito, products created by dairy checkoff food scientists.
- Assembling a team of social media influencers whose reach or followers exceeds any major traditional U.S. print or broadcast outlet. The efforts include sparking the recent butter board craze that included a TikTok video, which has generated millions of views.
- A continued partnership with gaming and YouTube icon Jimmy Donaldson--aka MrBeast--who has more than 100 million followers and launched a contest that includes his observations of farm stewardship based on a recent farm visit.
- Double-digit sales growth (18% over the last 52 weeks) for dairy on Amazon, which DMI has worked with for four years at no cost and continues to rely on checkoff experts for counsel in areas related to marketing and product insights.
- The second-year launch of Undeniably Dairy’s “Reset Yourself with Dairy” campaign series targeted to Gen Z consumers. The work features humorous content appearing on Gen Z channels, which have generated more than 255 million views to help grow the relevance of dairy’s wellness benefits.