Fully vaccinated folks are booking vacations—at a hefty price—and exploring restaurants once again. They are craving flavor adventure and are looking for new foods to satisfy. (Not sure what the fashion industry was thinking, but this year was not the one to bring back 80’s styles. That’s the last thing Boomers and Gen X want to revisit. It’s like extending the pandemic nightmare.)
The Percent Daily Value for protein is currently determined using the Protein Digestibility Corrected Amino Acid Score (PDCAAS), which is an adjustment for the quality of the protein. It is based on the types and amounts of amino acids in the food as well as the overall digestibility. The PDCAAS values range from 0.0 to 1.0, where values are truncated to a maximum score of 1.00, which cows milk, casein, whey, eggs and soy protein all possess. Most plant protein sources have much lower values. Thus, a nutrition beverage containing 10 grams of milk protein may make an “excellent source of protein” claim. A vegan product with 10 grams of protein from pulses or grains most likely only qualifies for a “good source of protein” claim. When making or implying any protein content claim, the U.S. Food and Drug Administration requires the inclusion of the % DV to support the protein claim.
This week, the National Milk Producers Federation (NMPF) published a statement titled: Dairy—Tough to Live Without It. Here it is:
The misguided, fringe argument that dairy isn’t important to human diets would be laughable if it weren’t dangerous. Is it possible to live without dairy? It’s possible to live without many things--sunlight, for example--but that doesn’t make it healthy, wise or preferable.