Photo: In Good Hands Foods has developed Protein Puffs in Nacho Cheese and White Cheddar flavors. Made with Real California Milk, and sporting the seal, one serving delivers 12 grams of milk protein and only 1 gram of sugar, which is flagged on the front label of the 1.1-ounce bags.
This past Wednesday, February 22, FDA issued guidance on plant-based beverages. Its intent is to “guide” manufacturers of plant-based beverages to disclose their nutrient inferiority compared to cows’ milk and acknowledges the public health concern of nutritional confusion over such beverages.
This guidance is the first draft. It is followed with a 60-day comment period. Remember, it is guidance. Frankly, I think it’s time for the dairy industry to let “milk” go and turn the conversation to “milk proteins.” It’s not your daddy’s dairy anymore.
I also know many of you disagree. Let’s agree to disagree.