This past Sunday, July 18, was National Ice Cream Day. I ventured with the family to one of my all-time favorite places--Sherman’s Dairy Bar—in South Haven, Michigan. My friends at Hudsonville Ice Cream produce product for Sherman’s using the Sherman family’s proprietary formulas. The Holland-based company started doing this in early 2020 after Sherman’s decided to stop production after the 2019 summer season. Thank you, Hudsonville, for keeping this Southwest Michigan tradition alive. I enjoyed the limited-edition Super Scoop, which is swirled Blue Moon, Black Cherry and Vanilla ice creams.
National Ice Cream Day was a great start to this week’s annual conference of the Institute of Food Technologists, which was held virtually under the banner of FIRST (Food Improved by Research, Science and Technology). A recurring theme in many of the sessions was the evolving interpretation of health and wellness, and how companies that adapt to this, along with incorporating sustainability efforts into their business plans, may be what is necessary to keep the sales momentum of the pandemic on an upward trajectory.