Thursday, September 18, 2014

Milk. Milk. And More Milk.

On my 6:03 am flight to Baltimore on September 19 for Natural Products Expo East, I decided not to work (for once!) and instead indulged in a popular 20-something women’s magazine. Lo’ and behold, much to my surprise (actually a lot of the content surprised me…my I have aged!), and I am sure to most of you, DSW Designer Shoe Warehouse provided some great free milk marketing. Check this ad out. This beats the American Express ad earlier in the year featuring Tina Fey’s top-20 shopping list where milk is listed numerous times. 

This ad tells me milk is cool…and milk is cool to women in fancy shoes! Milk is cool to Millennials in fancy shoes...the future moms of society!

This next product I found at Expo East reinforces that milk definitely is highly regarded by the female population. New Buff Her Milk & Honey Exfoliating Food Powder is a facial cleanser made from whole dry milk powder, oryza saliva rice powder, honey maltodextrin and honey powder. Though it’s said to be “for external use only” and it does not have a Nutrition Facts or Supplement Facts, trust me, if you taste a little by mistake, there’s no need to rinse out the mouth.

In addition to learning about a number of new dairy foods at Expo East—to be featured as a future Daily Dose of Dairy—it was very exciting to see many, and I mean many, unlikely foods formulated with whey proteins. From baked chips to pancake mix to salad dressing, whey proteins are the reason these products exist. The products all taste great, too.

Back to milk. Here’s a link to a recent article I wrote for Food Business News about innovations in the fluid milk category despite the declines in sales. You can access it HERE.

Photo Source: Midwest Dairy Association

And, if you were unaware, this Wednesday, September 24, is World School Milk Day, a global event organized by the Food and Agriculture Organization (FAO) of the United Nations. Celebrating its 15th year, the event has grown to become an annual celebration in more than 40 countries around the world with continued growth each year. The FAO’s goal is to provide a particular day when attention is focused on school milk and to have all countries celebrating on the same day. The end of the month was selected to allow countries sufficient time to prepare for this day, as in most of the countries surveyed the school year starts in early September. Wednesday was chosen as it was a school day in all countries. For more information, visit HERE.

The celebration is designed to promote the importance of drinking milk at school to children in a fun, memorable and educational way. Dairies that provide milk to schools, as well as dairy councils/associations across the country provide schools with materials to celebrate this special day…to celebrate milk’s WOW.

By Popular Demand, the Milk Mustache Returns
For the first time since 1877, the Quaker Oats Man, affectionately known as Larry, is donning a new accessory--the iconic Milk Mustache. (By popular demand, the mustache is back. I knew it would be!) Larry’s new ‘stache puts him in good company among a long and impressive line-up of actors, athletes and musicians who have worn the iconic Milk Mustache. It’s all part of a partnership between America’s milk companies, dairy farm families and Quaker Oats, designed to encourage Americans to make their oatmeal with low-fat milk instead of water and serve it alongside a glass of milk for a boost of protein.

The Milk Mustache ad featuring Larry’s new important accessory will debut this week as part of People magazine’s “Best Dressed” issue, hitting newsstands September 19. In addition, the image will be featured on Quaker Oats canisters, marking this the first time a Milk Mustache has made its way on-shelves in the grocery aisle.

In addition to the ad in People, the partnership features TV and online ads and robust content living on Quaker and Milk Life social media properties. On-pack messaging also feature interactive mobile technology allowing shoppers to scan the package to unlock recipes and snap and share their very own Milk Mustache selfies.

Here’s the BEST milk news of all. At the recent 12th Euro Fed Lipid Congress held in Montpellier, France, earlier this week, Dr. Sabita Soedamah-Muthu from Wageningen University, Division of Human Nutrition, Wageningen, the Netherlands, presented new conclusions from a meta-analyses of milk intake and risk of cardiovascular diseases and mortality during the Milk and Dairy Products in Human Health. The fact is that the consumption of milk may influence the risk of hypertension, cardiovascular diseases (CVD) and total mortality, but findings have been conflicting. The researchers examined the associations between milk, and the risk of hypertension, fatal and non-fatal CVD (including coronary heart disease (CHD) and stroke) and total mortality via meta-analyses of prospective cohort studies.

They conducted two main meta-analyses to study the association between 1) milk and risk of hypertension and 2) to study the association between milk and fatal-and non-fatal CVD, CHD, strokes and all-cause mortality. They systematically searched the literature using MEDLINE, EMBASE and Scopus. Random-effects meta-analyses were performed with generalized least squares for trend estimation of summarized dose-response data, pooling results of prospective cohort studies.

Photo Source: MilkPEP

Nine prospective cohort studies were found comprising 57,256 individuals with 15,367 incident hypertension cases accrued during a follow-up time of 2 to 15 years. Intake of milk (six studies) was inversely and linearly associated with a lower risk of hypertension (up to intake of around 600 milliliters per day for milk). The pooled relative risk (RR) for intake per 200 milliliter per day was 0.96 (95% CI: 0.93 to 0.99) for milk, without statistical heterogeneity.

Among 17 prospective studies, there were 2,283 CVD, 4,391 CHD, 15,554 stroke and 23,949 mortality cases. A modest inverse association was found between milk intake and risk of overall CVD (four studies; RR=0.94 per glass/day (200 milliliter/day), 95%CI: 0.89 to 0.99). Milk intake was not associated with risk of CHD (six studies, RR per glass/day=1.00, 95%CI: 0.96 to 1.04), stroke (six studies; RR=0.87, 0.72 to 1.05) and total mortality (eight studies; RR per glass/day= 0.99, 0.95 to 1.03).

These dose-response meta-analyses of prospective studies indicates that with increasing milk intake per glass a day there is a borderline significantly inverse association with incident hypertension and CVD, and no significant association with risk of total mortality or with CHD or stroke.

Wow….milk is amazing!

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