Real Cheese Is Much More Than Delicious: Let’s start promoting protein content and the long-term energy from casein.

 

Thanks to the U.S. Dairy Export Council (USDEC) for hosting me on an 11-day, three-city (Tokyo; Ho Chi Minh City, Vietnam; and Seoul) speaking engagement to promote the use of U.S. dairy ingredients—mostly proteins—in food and beverage innovations. In each of these cities, I spent considerable time doing what I love to do: explore local supermarkets. While I found many interesting new products, some of which have already been featured as a Daily Dose of Dairy, I also made a number of observations, one being that the Japanese are more advanced than the U.S. in terms of communicating the power of dairy proteins. 

Take note of the protein powders on this page calling out the inclusion of whey proteins and casein, for immediate and long-term refueling. (Casein is a slower-digesting protein than whey.) They also have dairy protein mixes designed for women, picky-eater children, and tween and teen aspiring athletes. 

We know that dairy proteins are a powerhouse and we tend to focus on whey. But what about the power of casein, which is the majority of the protein in cheese? 

As cheese marketers and retailers dive into back-to-school promotions, it makes sense to take a step back and reevaluate how we market all those convenient cheese snacks in the marketplace, from strings to cubes to the newest concept from Kraft Heinz, Lunchables with Fresh Fruit.

After seeing a 500% increase in social media searches for “Lunchables with fruits and vegetables” in the past year, Lunchables with Fresh Fruit is debuting just in time for the back-to-school season. The product features the brand’s two best-selling Turkey and Ham Cracker Stackers varieties alongside apples, clementines, grapes or pineapple.

The new product line is set to deliver a delicious, wholesome and convenient solution to power kids forward throughout the day, while getting them accustomed to eating fruits by showing up prominently in a product they already know and enjoy. The fruit and crackers provide immediate energy in the form of carbohydrates, while the protein in the meat and cheese satiates and energizes during the couple hours after consumption. 

That’s important messaging that should be part of all cheese marketing. While there are no issues with Americans eating their fair share of cheese—per capita consumption has been increasing forever—there could be an opportunity to further grow the business in the snacking space.  

The average U.S. consumer ate about 40.3 pounds of cheese in 2021, according to the U.S. Department of Agriculture Economic Research Service. And, over the past decade, U.S. per capita consumption of cheese increased by more than five pounds. Basic dairy department cheeses, such as American, cheddar and mozzarella, in shred, chunk and slice format, remain the leaders in this space, but it’s the specialty and snacking items that keep shoppers interested. The latter has opportunity for the growth with the casein for long-term energy message. 

To read about the State of the U.S. Cheese Industry, as well as other categories of dairy products, link HERE to the analysis I wrote for Dairy Processing.

Frozen Novelty Innovation Knows No Limits

 

Cones, cups, push tubes, sandwiches, sticks, you name it. Frozen novelties, as the name suggests, are novel treats sold in the freezer. Currently they are a driver of retail ice cream category growth.  

It was not that long ago that the retail frozen novelty category was a shrinking business. Decades ago, frozen novelties were dominated by bold colors, cartoon characters and fun flavors…mostly designed for kids. But after moms started diligently reading ingredient statements and refusing to purchase products with artificial colors and chemical-sounding ingredients, product offerings started to dwindle. The category evolved to be mostly portion-controlled, low-fat “skinny” products designed for the mom rather than her kids.  

Times have changed, again, thanks to efforts by marketers focusing on frozen novelties as a snack, one that fulfills one or more snacking occasions. Today there are approximately 300 billion snacking occasions that occur annually in the U.S., according to Mike Gervasio, vice president, category leadership for PepsiCo. He said there are five need-states that run the spectrum, starting with emotional snacking and ending with functional snacking. Products that meet these need-states vary by daypart and demographic.   

At one end of the spectrum is “uplift.” This is all about snacks that help consumers feel excited and relieve boredom. Nourishment is at the other end. 

“This is about ingredients that matter,” he said. “Snacks to satisfy the body.” 

In between there’s indulgence, satisfaction and energy. That’s why snacking is one of the fastest evolving food and beverage categories, with consumers embracing more ways to snack than ever and innovation occurring at a remarkable rate.

This is fueling innovation in frozen novelties, an approximate $7.9 billion retail business that grew about 10% in dollar sales from 2021 to 2022, according to Circana data. Multi-serving packaged ice cream and like products, including the powerful pint container, is just a bit larger, with approximate $8.1 in retail sales, an increase of about 8% from 2021 to 2022, according to Circana data. 

Here are some noteworthy frozen novelties that entered the global retail marketplace this past year. 

Häagen-Dazs calls its latest creation “a cone for grown-ups.” Butter Cookie Cones come in four varieties. There’s chocolate ice cream topped with chocolate fudge sauce, chocolate curls and cookie pieces; coffee ice cream topped with espresso sauce, roasted almonds and cookie pieces; strawberry ice cream topped with white chocolate curls, raspberry sauce and cookie pieces; and vanilla ice cream topped with caramel sauce, chocolate curls and cookie pieces. The 3.7-ounce cones are individually wrapped and sold in boxes of four.

In the U.K. and France, the Häagen-Dazs brand teamed up with world-renowned pastry chef Pierre Hermé to develop a macaron ice cream range that comes in single-serve cups, pints and stick formats. 

The product features crunchy, chewy mini macaron shells in creamy ice cream. The range includes three different varieties: Strawberry & Raspberry, Double Chocolate Ganache, and Yuzu & Lemon.

“The collaboration with Pierre Hermé is a perfect way of showcasing the true craftsmanship of our brands. We are both passionate about innovating and re-interpreting classic favorites and creating extraordinary experiences for our consumers,” according to Häagen-Dazs Global Brand Director Manuel Garabato. “And what better way to do that than with a pure French ‘amour’ taste experience.”

Papila Collection brings L’Original Macaron Ice Cream to the U.S. The new hand-held frozen dairy dessert is exclusive to all Sam’s Clubs in the U.S. The product was developed with a French award-winning pastry chef and successfully launched with Waitrose & Partners in the U.K. in 2022.

“The biggest challenge was mastering the delicate balance of humidity transfer from the ice cream to the macaron shell, a feat that required exceptional skill and ingenuity to prevent sogginess,” according to the company’s website. .

L’Original Macaron Ice Cream comes in three varieties. They are: Chocolate (the macaron and ice cream are made with 80% cocoa gourmet chocolate), Raspberry and Lychee (the ice cream is a blend of juicy raspberries and fragrant lychees sandwiched between two raspberry macarons) and Vanilla (the macaron and ice cream are made with a premium blend of three vanillas sourced from Madagascar, Mexico and Tahiti). A box contains two of each variety.

Ferrero launched a trio of ice cream sticks in the U.K. under its Ferrero Rocher and Raffaello brands. The Ferrero Rocher Classic and Ferrero Rocher Dark ice creams are coated with crunchy hazelnut pieces and filled with hazelnut-flavored ice cream, while the Raffaello ice cream sticks feature a crispy coating with a sprinkling of coconut shavings and crunchy almond pieces with coconut-flavored ice cream.

Just in time for the Barbie movie debut, Spanish ice cream company La Menorquina partnered with Chupa Chups to develop a crunchy, pink ice cream cone. Inspired by the Chupa Chups strawberry-cream lollipop candy, the frozen novelty features a crunchy pink cone filled with Chupa Chups strawberry-cream flavored ice cream, filled with a strawberry sauce, encased in a white chocolate coating and topped with caramel chips and rounded sprinkles.

Private-label retailer Aldi continuously offers exclusive frozen novelties to its U.S. customers. Some recent offerings include Sundae Shoppe Stroopwafel Vanilla Ice Cream Sandwiches, which is vanilla ice cream sandwiched between two soft stroopwafels filled with dulce de leche. There’s also Sundae Shoppe Vanilla Ice Cream filled Cupcakes, Stracciatella Dipped Cookie Sandwiches and Donut Bars flavored Ice Dessert.

J&J Snack Foods has long played in the water ice space. The company is now in dairy-based frozen novelties with the rollout of Gelato Frozen Novelties. The gelato comes in three flavors--Italian Cannoli, Mint Chocolate Chip and Sweet Cream Churro--in 4-ounce cups and is sold at retail in boxes of four cups.

Well’s Enterprises got creative with Blue Bunny Stuffed Puffs. The first product to launch in this co-branding initiative was Blue Bunny Stuffed Puffs Scoopables, which combines Blue Bunny’s signature frozen dairy dessert with Stuffed Puffs’ Filled Marshmallow. There’s also ice cream sandwiches that feature Blue Bunny’s signature frozen dairy dessert with Stuffed Puffs’ Filled Marshmallow sandwiched between two graham cracker cookies. 

The company also teamed up with The Cheesecake Factory to offer At Home Cheesecake Ice Cream Bars in original and strawberry flavors. The stick novelties were inspired by the casual-dining restaurant chain’s iconic desserts.

Bimbo Bakeries and Sorrisa Group partnered to introduce Entenmann’s Ice Cream Sandwiches. The bakery-inspired novelties come in six varieties: brownie cookie salted caramel, chocolate chip cookie, chocolate chip and brownie cookie, chocolatey glazed cookie donut, chocolatey glazed cookie donut salted caramel and glazed cookie donut. The donut ice cream sandwiches feature a glazed, moist donut cookie rather than an actual donut.

Swedish business Nick’s entered the U.S. frozen novelty space with ice cream bars in seven varieties. They are: Choklad Choklad, Mint Choklad, Peanot Choklad Krunch, Salta Karamell Swirl, Strawar Swirl, Triple Choklad and Vanilj Choklad. Some of the varieties have a chocolate coating (120 to 140 calories), while others are uncoated and contain a swirl of variegate (50 calories). They are all low in net carbs and contain no added sugars. Key ingredients are cream, milk protein concentrate, whey protein isolate, allulose, soluble corn fiber, erythritol, inulin and EPG (modified plant-based oil).

The Pint Package Gains Presence in the Freezer with Unique Concepts

 

As we wrap up July, National Ice Cream Month, it seems appropriate to once again discuss the pint package in the freezer. Pints are a powerful package size in the world of ice cream. By definition, pints hold 16 fluid ounces of product; however, for economics, some “pint” packs contain a little less.

Regardless of how much is inside, pints cost more--often a lot more—on a per-ounce-base than larger-sized ice cream containers. In fact, numerous artisan, hand-crafted brands command more than $10 per pint at retail. Such smaller-sized containers, though more expensive, invite consumers to try something new. There’s less product, and thus less risk of waste if you don’t like it.

With concern over inflation at the lowest it has been in the past 12 months, shoppers are firing up the grill and stocking the freezer with their favorite summer treats. That includes ice cream! In 84.51’s July Consumer Digest, the Cincinnati-based data powerhouse provides real-time insights on consumer’s path to purchase and their key decision points, along with what’s in their summer shopping baskets. 

Half of shoppers surveyed said they are purchasing more ice cream than usual this summer. Ice cream is the top impulse buy for shoppers, with more than two out of three (69%) shoppers saying they are most likely to decide to purchase ice cream/novelties during their shopping trip. That’s more than snacks/candy (67%), fresh bakery (63%) and produce (45%). And more consumers are shopping in-store, according to 84.51. That’s a great opportunity for ice cream, which makes eye-catching flavor descriptions and cool package graphics on ice cream pints very attractive to the impulse shopper. 

Pints help ice cream manufacturers overcome formulation challenges associated with adding lots of inclusions, especially variegates and fruit sauces that impact freezing temperature and product integrity over shelf life. Pints also allow for unique formulations, such as layers and cores. This is something Ben & Jerry’s taught the ice cream industry when the brand started packing in chunks, chips, swirls and all types of flavorful ingredients that could cause the aerated ice cream mixture to collapse in a larger-sized container that would go in and out of the home freezer for multiple eating occasions.

Recent Rollouts

Just this week, legendary hip-hop artist Snoop Dogg, along with the Happi Co., broke into the frozen dessert aisle with Dr. Bombay Ice Cream. The seven-variety line of pints promises an experience that will help “free ya mind and rock your taste buds to the core.” Customers can expect a unique, yet nostalgic experience with Dr. Bombay Ice Cream. Snoop Dogg selected the flavors to curate an ice cream collection that allows them to find their own flava. Varieties are Bonus Track Brownie, Cocoa Cream Cookie Dream, Iced Out Orange Cream, Rollin’ In the Dough, S’more Vibes, Syrupy Waffle Sundaze Tropical Sherbet Swizzle.

“Ice cream is more than just a snack to me; it’s a way to chill, relax and get happy,” says Snoop Dog. “That’s exactly what I want Dr. Bombay Ice Cream to do, bring a smile to your face and ease your mind. I’ve poured my heart and soul into perfecting these first seven flavors, and I can’t wait for my fans and the world to experience what I’ve created. Fans will also notice that my sidekick, Dr. Bombay, is the name, face and persona of this brand. That’s because he’s like a son to me and you always want your kids to be more successful than you are. That’s my goal in building this lifestyle brand, starting with ice cream.”

Enlightened, the first and largest brand within Beyond Better Foods, a New York City-based company founded by Forbes Under 30 alum Michael Shoretz in 2012, is shaking things up in the freezer with new Greek Frozen Yogurt Pints. Enlightened was one of the first light ice creams on the market. These new pints are an upgraded version with added texture, taste and nutritional value.

Enlightened’s new pints are made with premium Greek yogurt to deliver the perfect balance of sweetness and creaminess, while offering all the benefits of Greek yogurt, such as prebiotics and probiotics. With 150 calories or less, 8 to 10 grams of protein, and minimal added sugar per serving, these pints are both a delicious and nutritious treat.

“After seeing our customers’ response to our Greek yogurt bars earlier this year, we knew we had to try a pint version,” says Shoretz. “We strive to make the best-tasting low-sugar treats by constantly adapting and improving.”

The pints are launching in six varieties. They are Brownies & Cookie Dough, Chocolate Peanut Butter, Coffee Toffee, Kookie Dough, Mint Chip and Salted Caramel Cookie. Kookie Dough is uniquely colored blue by using the natural coloring spirulina. 

Gaining traction in the marketplace is Two Spoons, a brand started by two LA foodies who yearned to have premium ice cream on a low-carb, ketogenic diet. They spent two years testing more than 1,000 batches of ice cream until “we perfected our recipe.” Made with California dairy, combined with natural ingredients and homemade mix-ins, the slow-churned ice cream has only 6 grams or less of net carbs per pint. 

Family-owned brands Hudsonville Ice Cream and Little Debbie continue their collaboration with four new additions to their year-round line of snack cake ice cream flavors. They are Birthday Cake (sweet white cake-flavored ice cream with yellow cake pieces and colorful icing sprinkles), Fudge Rounds (chocolate ice cream with chocolate cake-flavored ice cream marbled together with soft chocolatey cake crumbs), Star Crunch (caramel-flavored ice cream with chocolate-coated crispies and a thick fudge swirl) and Unicorn Cakes (strawberry-flavored ice cream with yellow pound cake pieces and purple sanding sugar, finished with a blue icing swirl). The product is also expanding distribution to retailers nationwide. 

The four new flavors join the original Hudsonville Little Debbie ice cream line that launched in February 2022 exclusively at Walmart. Original flavors include Cosmic Brownie, Honey Buns, Nutty Bars, Oatmeal Creme Pies, Strawberry Shortcake Rolls, Swiss Rolls and Zebra Cakes.

Heritage Kulfi recently added two new flavors to its premium kulfi collection: Almond Blossom and Malai Sweet Cream. Kulfi’s origins are in the Indian subcontinent dating back to the 16th century, yet it remains challenging to find it in American supermarkets…until now. The line made its debut a few years ago with limited distribution. The original line includes Alphonso Mango, Cardamom Chai, Coconut, Earl Grey, Pistachio, Rosewater, Saffron and Vanilla Bean varieties. Heritage Kulfi is slow cooked and cooled overnight, yielding a dense, creamy texture and rich dairy notes. 

“I have always seen Heritage Kulfi as an extension of my own identity and a way to stay connected with my culture through food,” says Ahmed Mansoor, founder and CEO. “These quintessential kulfi flavors not only extend that opportunity to the entire South Asian community, but offer something authentic to anyone who appreciates delicious, well-made ice cream.”

New Almond Blossom reflects almond’s key place in South Asian desserts like kheer (rice pudding) and burfi (fudge). This flavor is concocted with real California almonds and a touch of orange blossom for a bright, sunny finish. Malai Sweet Cream honors malai, the defining flavor of traditional kulfi. Malai is the cream that forms at the surface when milk is heated. High in milk fat with a distinctive cooked milk flavor, malai serves as the backbone of all Heritage Kulfi flavors. In traditional kulfi making, malai is the base upon which all other flavorings are layered, giving all Heritage Kulfi ice creams a consistently creamy and rich cooked-milk profile. For those seeking to explore kulfi for the first time, or for those already intimately familiar with the dessert eager for a nostalgic, authentic representation, the Malai Sweet Cream is the place to start.

Collaboration Drives Innovation with Midwest Dairy and The Hatchery Chicago

The Hatchery Chicago, a leading non-profit incubator dedicated to fostering successful food and beverage businesses on the West Side of Chicago, announces its collaboration with farmer-focused leaders, Midwest Dairy, for an opportunity aimed at emerging brands. The Private Kitchen Pitch Contest Presented by Midwest Dairy offers participants access to state-of-the-art, commercial kitchen space and comprehensive support services to fuel business growth. Two finalists will be awarded up to one year of private kitchen space at The Hatchery, enabling them to scale their businesses like never before.

In the previous year, five companies showcased their innovative ideas before a panel of judges, and Nikkita Randle’s Twisted Eggroll emerged as the winner, securing six months of rent-free private commercial kitchen space. Reflecting on the experience, Randle stated, “Midwest Dairy has been an absolute blessing for [us]. Having our rent eliminated for six months kept our business in a healthier financial state. We were able to send out more samples to potential stores with the funds we saved. Midwest Dairy has connected us to a different platform that will allow Twisted Eggroll to thrive moving forward.”

Natalie Shmulik, chief strategy and incubation officer of The Hatchery, says, “We take immense pride in partnering with Midwest Dairy for another exciting pitch contest to support the startup community. Midwest Dairy’s commitment to advancing innovation, as well as creating more diverse and inclusive opportunities for startups, greatly aligns with our mission. These sponsored kitchens give entrepreneurs the opportunity to push past barriers, launch unique concepts to market, and drive innovation in dairy and the industry as a whole.”

To be eligible for the Private Kitchen Pitch Contest Presented by Midwest Dairy, all applicant businesses must utilize 30% or more of cow’s dairy milk in their ingredient base. Current private kitchen tenants of The Hatchery Chicago are not eligible to participate. Prospective businesses and entrepreneurs are encouraged to apply HERE. 

IFT FIRST 2023: Was that stone soup I sampled?

 

It was great to see so many of you in Chicago this week for IFT FIRST. (Loved and appreciated all the hugs!)

Stone soup…do you remember that folktale?

This Eastern European tale starts with travelers arriving in a village with not much more than an empty cooking pot. The town folks are unwilling to share any food so the travelers start making stone soup. They fill the pot with water and a large stone, and place it over a fire. A curious villager asks what they are doing. After explaining they are making soup, the travelers suggest to the villagers that the soup could use some garnish to improve flavor. The villager, with hopes in having some of the soup, provides carrots. Another villager walks by, also curious, and decides to add some cabbage. The villagers come together, each adding another ingredient…all types of vegetables, along with meat, milk and butter. When the soup is done, the inedible stone is removed, and the new-formed community comes together over a tasty meal. 

That’s what IFT FIRST felt like this year. We were a community coming together to feed each other and the growing population. Congratulations on an expo done well!

It was not that long ago when you sampled prototypes on the IFT expo floor, you needed a spit up. This week most ingredient suppliers showed how they can work together, crossing party lines, so to say, and create bipartisan global food systems charged with feeding the world with nutritious and sustainable foods that also tasted great. 

(Kudos to today’s blog sponsor, Idaho Milk Products, for its great-tasting, shelf-stable vanilla protein shake and dairy protein-enhanced crackers. You can peruse and download an array of white papers and application sheets by linking HERE.) 

The term “global food systems” refers to the collaboration of all steps involved in food creation, from seed and livestock genetics to waste management. Sourcing sustainable ingredients is part of the formulating component of global food systems. There’s a great deal of opportunity to differentiate products in the marketplace through sustainable ingredient selection. This was very apparent at IFT FIRST. 

To read more about “Sourcing sustainable ingredients,” link HERE to an article I just wrote on this topic for Food Business News. 

To bring this topic close to home, here’s what Mars Inc., is doing. The company uses vanilla sourced from farmers participating in the Livelihoods Fund for Family Farming, an effort focused on improving the lives of vanilla farmers in Madagascar, to flavor Dove ice cream bars.

There’s a great deal of opportunity for dairy foods manufacturers to take a lead role in securing global food systems. Let’s not mess it up. We’ve done that in the past. School milk is the perfect example. 

When I was a little girl, school chocolate milk was made with the cheapest cocoa available. To make it palatable, it was sugared up. This continued for a long, long time and produced the current “not-milk generation.” The dairy industry needs to own that! We did it to ourselves. But, we are being given an opportunity to nourish children and not think about making a profit over what is “the right thing to do.” And in the long run, we will create a new “milk generation.” 

At IFT FIRST, sugar reduction was an overarching theme throughout the expo floor. Often times it was all about using higher-quality, clean-label ingredients to enable the need for less sugar in all types of applications, with “school” chocolate milk, as well as other flavored milks, ice creams, yogurts and dairy protein nutritional beverages being sampled. 

While IFT FIRST was taking place, Nestlé announced its breakthrough technology that reduces intrinsic sugars in key ingredients. This is what I am talking about!!!

Nestlé has introduced a versatile and cost-effective sugar reduction technology that can be applied across different product categories, with benefits beyond sugar reduction. It can also be used to produce low-lactose and skimmed milk-based products, while reducing total sugars.

Using an enzymatic process, it reduces intrinsic sugar in ingredients such as malt, milk and fruit juices by up to 30%, with a minimal impact on taste and texture. The sugar-reduced ingredients are then used in recipes for various products. There is no need to add sweeteners or bulking agents to replace the volume of the eliminated sugar.

When the patented sugar reduction method is applied to milk-based products, it also increases prebiotic fibers. First clinical studies have shown that these fibers can support the growth of multiple types of beneficial bacteria leading to a favorable microbiome composition in healthy adults.

This is a win-win opportunity for dairy foods innovation.

“Sugar reduction across our portfolio remains a top priority. This new technology is a true breakthrough, as we can reduce sugar without adding sweeteners while preserving a great taste, all at a minimal cost increase,” said Stefan Palzer, chief technology officer at Nestlé. “In addition, our scientists discovered that the sugar reduction generates prebiotic fibers that support the microbiome, which is an additional benefit. We are now accelerating the global roll-out across formats and categories."

The sugar reduction was first piloted in cocoa and malt-based ready-to-drink beverages in Southeast Asia and over the past year, Nestlé has already introduced it in factory lines for cocoa and malt-based powdered beverages, such as Milo across several countries across Asia, Africa and Latin America. Since 2021, the sugar-reduction technology has been applied to more than 200 000 tons of cocoa and malt-based beverages. The roll-out continues, and other product categories, such as dairy powders, will follow.

The development of novel technologies is part of Nestlé’s continuous efforts to improve the nutritional value of its products, while supporting responsible consumption as part of a balanced diet. The new sugar-reduction technology complements a wide range of existing solutions that Nestlé has developed over the years in collaboration with external innovation partners and suppliers. This includes natural sweeteners, sweetness-enhancing or bitterness masking flavors, as well as natural bulking agents such as fibers, cereals and tailor-made dairy and cocoa powders.

“We’re in a pretty exciting spot right now for dairy and nutrition,” said Miquela Hanselman, manager for regulatory affairs, National Milk Producers Federation, when discussing the Whole Milk for Healthy Kids Act, which will hopefully get passed by Congress this year. “National Milk is working with other dairy organizations to kind of make sure that we have all of our bases covered.”

We need all hands on deck to do this. It’s time to get creative. 

IFT FIRST kicked off on Monday with a keynote on “Creating a culture of innovation” by Duncan Wardle, former head of innovation and creativity at Disney. You can read more HERE.

He said it’s important that today’s leaders fuel the next generation of food innovators with the skills of cultivating creativity, intuition, curiosity and imagination. Why? Because these skills cannot be programmed. AI, as of yet, cannot replace these skills. 

There’s so much opportunity for the dairy industry to use ingredient technology to innovate, to keep dairy relevant. Be brave. 

“The opposite of bravery is not cowardice,” said Wardle. “It’s conformity.”

Here’s some positive messaging coming out of the Center for Science in the Public Interest on “Can you become more tolerant of lactose?” Link HERE.

And more great news from Progressive Grocer about “Winning over the ‘not-milk’ generation.” Link HERE.

Lynn Petrak writes, “Processors and industry groups are focusing on attention-getting marketing campaigns and product innovations, among other efforts, in the wake of shifts in beverage preferences. In a widely shared article earlier this year, The New York Times underlined market challenges, pointing out that younger Gen Z consumers have been dubbed the ‘not milk’ generation for buying 20% less cow’s milk than average consumers in 2022. Among other reasons, the story cited this demographic’s lactose intolerance rates, their concerns about the dairy industry’s impact on climate change, and the taste of the low-fat and skim milk that they were served in schools. Despite these and other issues, the article noted that the fact that milk is a naturally derived and nutritionally rich product can be an enticing proposition among all age groups.”

One of the biggest enticements is milk’s protein content, including its quality and completeness. Currently the Protein Digestibility Corrected Amino Acid Score (PDCAAS) is used to assess the quality of all protein. This score is an adjustment for the quality of the protein. It is based on the types and amounts of amino acids in the food as well as the overall digestibility. The PDCAAS values range from 0.0 to 1.0, where values are truncated to a maximum score of 1.00, which cows milk, casein, whey, eggs and soy protein all possess. Most plant protein sources have much lower values.  

The % Daily Value for protein is determined using PDCAAS. A yogurt containing 10 grams of milk protein may make an “excellent source of protein” claim. A cultured vegan product with 10 grams of protein from peas and nuts most likely only qualifies for a “good source of protein” claim, and when doing so, should not flag 10 grams of protein per serving, as this is misleading. 

Let’s get more creative with milk proteins. The time is now.

IFT FIRST: New Food Formats are the Future

 

General Mills continues to grow its :ratio line of keto-friendly foods. The brand’s mantra is “We know making daily food choices can be a tricky equation. That’s why we’ve done the math for you, so you can spend less time reading labels and more time living. Ratio strikes a unique combination of protein, net carbs and sugar. With a focus on carefully selected ingredients, it’s a great snack to help keep you going.”

Dairy and plant proteins unite in the new Cheddar Cranberry Savory Nut and Cheese Bar. The ingredients are: Almonds, Soy Protein Isolate, Cranberries (sugar, cranberries), Dried Cheddar Cheese (cultured milk, salt, enzymes), Canola Oil, Salt, Buttermilk, Whey, Soy Lecithin, Annatto Extract (for color). 

The “food as medicine” mantra continues to fuel innovations for people, pets and the planet. “Good nutrition is foundational for human health, and one of the top modifiable risk factors for death and disability across the world,” according to the 2021 Global Nutrition Report (https://globalnutritionreport.org/reports/2021-global-nutrition-report/)

While many of you who are attending IFT FIRST (Food Improved by Research, Science and Technology) in Chicago starting this weekend will be looking to ingredient suppliers for technologies to assist with improving bottom lines and securing your supply chain, do not forget to prioritize consumers’ unmet nutritional needs, which are slowly reshaping the food and beverage industry. 

In case you missed the big news, all those dairy innovations in your queue should be using whole milk. 

A new study published in the European Heart Journal (https://doi.org/10.1093/eurheartj/ehad325), a journal of the European Society of Cardiology, found that whole-fat dairy foods can help to prevent heart attacks, stroke and other cardiovascular diseases. This finding comes from experts who created a dietary ranking named the Prospective Urban and Rural Epidemiological (PURE) Healthy Diet Score. The PURE diet finds six food groups--fruits, vegetables, legumes, nuts, fish and whole-fat dairy--can lower the risk of heart disease. The researchers developed the PURE healthy diet based on an analysis of 245,000 people in 80 countries around the world.

“Low-fat foods have taken center stage with the public, food industry and policymakers, with nutrition labels focused on reducing fat and saturated fat,” said study author Dr. Andrew Mente of the Population Health Research Institute, McMaster University, Hamilton, Canada. “Our findings suggest that the priority should be increasing protective foods such as nuts (often avoided as too energy dense), fish and dairy, rather than restricting dairy (especially whole fat) to very low amounts. Our results show that up to two servings a day of dairy, mainly whole fat, can be included in a healthy diet. This is in keeping with modern nutrition science showing that dairy, particularly whole fat, may protect against high blood pressure and metabolic syndrome.”

The PURE diet recommends two-to-three daily servings of fruit; two-to-three daily servings of vegetables; three-to-four weekly servings of legumes; seven weekly servings of nuts; two-to-three weekly servings of fish; and 14 weekly servings of dairy products (mainly whole fat). That’s right, 14!

When you explore ingredient technologies at IFT FIRST, ask yourself, how can I use this to make new full-fat, nutrient-dense dairy foods? 

The Three Themes of IFT FIRST

Last month I identified the three themes that will dominate IFT FIRST 2023. They are focusing on the health of the planet, ingredients for improving energy and focus, and prioritizing gut health. To read the complete blog, link HERE. 

I encourage innovators to approach these three themes with an open eye. Think beyond the scope of what you know and identify new finished product concepts. 

From all the previews I’ve received from IFT FIRST exhibitors, I can confirm there’s a strong toolbox of ingredients at your disposal. There’s nothing “real” new, more like fine-tuned recent innovations, namely in the fiber, plant protein and non-sugar natural sweetener sectors. Think allulose, monk fruit and stevia. 

Sustainability messaging will dominate the conversation. It will be a way one supplier tries to differentiate from another. And surprisingly, it may be less about plant-based ingredients and more about reducing food waste. Many suppliers will address the topic of doing more with less food by reducing waste, extending shelf life and improving processing efficiencies. 

Focus on the suppliers who may assist with helping your brand make a sustainability claim. 

As I wrote in an article on sourcing sustainable ingredients for Food Business News (date of publication: July 18, 2023), “The word sustainable has become the go-to descriptor for food and beverage marketers. While not regulated—therefore one cannot accuse misuse of the term—it is being overused and just a matter of time before consumers start asking for data to support sustainability statements. Brands must do their due diligence and be ready to answer questions.” 

“Food scientists need new sustainable tools in their toolbox to create delicious new products that make a positive impact on the environment,” said Jaime Reeves, executive vice president of product development and commercialization, Mattson Co., Foster City, Calif. “It’s all about better-for-the-planet ingredients. This includes upcycling, regenerative agriculture, lower carbon emissions, lower water usage and more.”

Bringing that closer to home, Mars Inc., is now using vanilla sourced from farmers participating in the Livelihoods Fund for Family Farming, an effort focused on improving the lives of vanilla farmers in Madagascar, to flavor Dove ice cream bars. This is being communicated to consumers.  

This week, Nestlé announced that it is investing to help bring regenerative agriculture practices to wheat farms within its DIGIORNO supply chain, with the goal of improving soil, using less water, energy and fertilizer, and helping reduce the impacts of climate change. The initiative will bring regenerative agriculture practices to over 100,000 acres of farmland, nearly double the amount of acres needed to grow the amount of wheat used in DIGIORNO pizza. (Lots of cheese goes on those pizzas!) The work will help the company accelerate the transition to regenerative agriculture in its supply chain.

“At Nestlé our aim is to help leave the world better than we found it, and as the world’s largest food and beverage company, we have a tremendous opportunity to help create a regenerative, healthy food system while also working with the local farming communities that employ it,” said Steve Presley, CEO, Nestlé Zone North America. “To do this we need to find solutions that create shared value throughout the ecosystem, value for us, value for farmers, value for our consumers, and value for the planet. This investment in wheat producers is just one example of how we are bringing this commitment to life across our supply chain.”

Nestlé was the first company to join the U.S. Dairy Net Zero Initiative. In 2021, a Carnation supplier in Modesto, Calif., became the first farm to join a pilot program implementing sustainable technologies and farming practices that help reduce greenhouse gas emissions and prove it can be done in an economical way.

Nestlé Health Science is collaborating with Royal Dairy farm in Royal City, Wash., to help reduce greenhouse gas emissions through the U.S Dairy Net Zero Initiative. Royal Dairy joins Nestlé Health Science’s family of dairy suppliers for Carnation Breakfast Essentials nutritional powder drink mix.

This Sunday, July 16, is National Ice Cream Day. 

Treat Yourself!

So, once again, I am bringing this all a bit closer to home, my amazing town, Sweet Home, Chicago. If you are in town this weekend, head over to Navy Pier for a celebration of ice cream. The “Sweeten Your Summer with Blue Bunny and Halo Top” show will take place at 9:45 pm on July 15 at the 3,300-foot-long pier located on the shoreline of Lake Michigan. 

Wells Enterprises, which was acquired by the Ferrero Group in July 2022, is sponsoring the event. Navy Pier’s first-ever drone light show will precede Chicago’s regularly scheduled Saturday fireworks display at 10 pm.

The production will consist of 10 minutes of ice cream-themed animations in recognition of July as National Ice Cream Month and July 16 as National Ice Cream Day. Three hundred drones will illuminate the sky, spinning at over 20,000 revolutions per minute. The show will end with the drones forming a scannable QR code large enough to cover an entire city block. That will give guests access to a special offer at Albertsons Cos.’ Jewel-Osco just in time for National Ice Cream Day.

In addition, Blue Bunny and Halo Top will host a free ice cream social from 1 to 3 pm on July 15 in the Polk Bros Park at the entrance to Navy Pier. Guests can enjoy a treat-sized Bomb Pop, Blue Ribbon Classics, Halo Top or Blue Bunny ice cream and then explore Navy Pier ahead of the main event at night.

Separately, Halo Top has launched a new item for the most fashionable of ice cream lovers: the Halo Top Pint Pack. This accessory is designed to carry a single pint of ice cream and keep it cold anywhere you go from the pool to the hiking trail to the beach.

Hope to see you at Navy Pier and at IFT FIRST! 

Pardon Me for Getting Personal. I have a favor: please lower the sugar content of dairy foods to boost their healthful halo.

 

There’s no easy way to write this, and I’ve been told sharing helps heal. The wonderful man who gave me his name to open my own business passed away a week ago after many years of battling Type 1 diabetes. If you want to know more about the amazing man behind BerryOnDairy.com, please link HERE. 

A wise friend reminded me this week—thanks Susan Q.—that there’s no such thing as coincidences. I’ve always believed in signs and messages, but it was reassuring for her to remind me. See, there’s nothing my husband loved more than a glass of cold whole milk, which is why I am so excited about the Whole Milk for Healthy Kids Act.

In case you were unaware, the Whole Milk for Healthy Kids Act, H.R. 1147, reached a major milestone on June 6, when the bill was passed in a bi-partisan vote by the House Committee on Education and the Workforce. The next step is scheduling the vote on the House floor. This is the first time in three legislative sessions that the bill to restore the choice of whole and 2% unflavored and flavored milk in schools has made it this far in the legislative process.

The Whole Milk for Healthy Kids Act will allow the 95% of schools that participate in the school lunch program to serve all varieties of flavored and unflavored milk, including whole milk. I am happy the majority of the committee finally decided to follow real science, not political science. No one is force-feeding anybody anything. It’s about providing options. We are all responsible for our own dietary choices and listening to what our body needs. 

“The bill provides children, parents and schools a wide variety of milk options to meet their nutritional needs,” said Michael Dykes, president and CEO of the International Dairy Foods Association. “Whole milk provides students with milk’s 13 essential nutrients for growth, development, healthy immune function and overall wellness. A wide majority of parents and medical and nutrition professionals know that offering whole milk increases school meal participation, reduces food waste and adds to the nutritional value of school meals for children and adolescents.”

Jim Mulhern, president and CEO, National Milk Producers Federation, said, “Good nutrition is a cornerstone of kids’ health and development, and milk plays an unparalleled role in providing the nutrients kids need to grow and thrive. However, most kids and adolescents do not meet the daily dairy intake recommendations made in the Dietary Guidelines for Americans. Kids take more milk, and drink more milk, in school when they have options they like. A growing body of evidence shows that dairy foods at all fat levels have a neutral or positive effect on health outcomes, ranging from lower prevalence of obesity and diabetes to reduced heart disease risk and healthy cholesterol levels.”

It is possible to make those flavored milk options lower in sugar content when you incorporate ingredient technology. Please explore the many options that will be showcased at IFT FIRST (Food Improved by Research, Science and Technology), which will be held at Chicago’s McCormick Place, July 16-19. 

I will be at IFT FIRST representing the many titles of Sosland Publishing, including Baking & Snack, Dairy Processing, Food Business News, Meat + Poultry and Pet Food Processing. Have something amazing to share? Link HERE to schedule a meeting.

Chobani is on board. The company recently launched Chobani Zero Sugar Drinks, an innovative zero-sugar offering in a convenient drink format that provides consumers with a protein-packed, on-the-go option made with natural ingredients. The new platform comes as Chobani’s Zero Sugar Greek Yogurt sees record sales growth as consumers continue to be conscious of sugar content.

Consumers want more protein and fiber and less sugar in their diet, according to the 2023 Food and Health Survey from the International Food Information Council. In fact, 37% of consumers surveyed equate “low in sugar” with a healthful food. This is noteworthy increase from 32% the previous year.

Chobani’s new line builds on its mission of making good food for all. It is an extension of the company’s zero sugar portfolio, which launched in 2019 with Chobani Zero Sugar Greek Yogurt cups and now holds a market share of 2.1% within the total yogurt category, according to Nielsen xAOC for the 52-week period ending April 29, 2023. For the same period, Chobani Zero Suga* contributed 37% to Chobani’s overall growth in the yogurt category.

Yogurt drinks are expected to own 21% of category sales over the next five years, according to Mintel data, making the decision to further expand into this burgeoning market more desirable. As part of the company’s focus on its zero sugar portfolio, Chobani recently invested more capital into its capacity and capabilities and expanded the production of zero sugar products into the Twin Falls, Idaho, plant to meet the ongoing demand.

An excellent source of protein and billions of probiotics, Chobani Zero Sugar Drinks are made using natural fermentation, where live and active yogurt cultures and probiotics eat the sugars found in milk. It’s sweetened with only natural sugar alternatives, free of lactose and preservatives, contains zero grams total sugar, serves as a good source of calcium and is only 50 calories per 7-fluid-ounce bottle. Varieties are Milk & Cookies, Mixed Berry, Peaches & Cream and Strawberry Cheesecake.

A shout-out to today’s blog sponsor, BENEO, who will be rolling out a new ingredient—a short-chain fructooligosaccharide (scFOS)--for sugar reduction and fiber enrichment at IFT FIRST. Consumers in the States are not the only ones looking to reduce sugar intake. Globally, more than one in two consumers (57%) state that “low in sugar” claims influence their purchasing decisions, according to the FMCG Gurus Global Clean Label & Naturalness Surveys 2023. 

scFOS is a fiber derived from beet sugar that offers a mild sweet taste, good solubility and natural credentials that can contribute to improved taste and texture, as well as possibilities for bulking in applications such as bakery, dairy and cereals. Using scFOS means replacing sugar while adding dietary fiber. This, in turn, improves the nutritional profile of a product, allowing manufacturers to achieve a better score for front-of-pack nutrition labeling systems worldwide.

got innovation? enter the execelerator

The 5th year of the Real California Milk Excelerator, in partnership with the California Milk Advisory Board (CMAB) and VentureFuel, is back. Do you have an innovation to submit to the contest?  

As the largest global dairy accelerator, the program seeks anyone building any product made with at least 50% dairy, including, but not limited to foods, beverages, personal care products, packaging, material sciences, textiles, pet products or anything else using dairy in an innovative way. This year’s competition offers a value of up to $500,000 in prize money and program value for products that introduce novel applications in any form and drive utilization of Real California dairy.

During the past four years, the Real California Milk Excelerator has worked with 45 startups across numerous categories including food, beverage, direct-to-consumer platforms, textiles and personal care. Representing nearly 40% of states across the U.S., program alumni have gone from idea to distribution with organizations such as UNFI and KeHE; and many can now be found on the shelves of retailers like Walmart, Safeway, Kroger, Amazon and Whole Foods.

“The program has grown and evolved over the last five years as we’ve had the pleasure of bringing some interesting, innovative and delicious products to the market using milk from our California dairy families. What hasn’t changed is our focus on creating the future for dairy product innovation in whatever form that takes,” says John Talbot, CEO of the CMAB. “Real dairy continues to be an attractive tool for product developers, with functional and practical benefits hard to replicate. The business insight, contacts, and tools this program offers, along with the marketing power of the Real California Milk seal, makes this a golden opportunity for brands.” 

Each of the eight participants selected for the 2023 cohort will have access to a group stipend and a robust network of resources to refine and scale their product and business. They will also participate in the CMAB/VentureFuel Mentorship Program, consisting of elite counsel from successful founders, investors, leading corporate executives, and experts across design, marketing, sales, manufacturing, distribution, farming and processing industries. Past mentors have included venture capitalists, successful entrepreneurs and executives from organizations like Unilever, UNFI and Mondelez, to name a few. The deadline to apply is July 7, 2023.

For more information, link HERE.