As we wrap up July, National Ice Cream Month, it seems appropriate to once again discuss the pint package in the freezer. Pints are a powerful package size in the world of ice cream. By definition, pints hold 16 fluid ounces of product; however, for economics, some “pint” packs contain a little less.
Regardless of how much is inside, pints cost more--often a lot more—on a per-ounce-base than larger-sized ice cream containers. In fact, numerous artisan, hand-crafted brands command more than $10 per pint at retail. Such smaller-sized containers, though more expensive, invite consumers to try something new. There’s less product, and thus less risk of waste if you don’t like it.
With concern over inflation at the lowest it has been in the past 12 months, shoppers are firing up the grill and stocking the freezer with their favorite summer treats. That includes ice cream! In 84.51’s July Consumer Digest, the Cincinnati-based data powerhouse provides real-time insights on consumer’s path to purchase and their key decision points, along with what’s in their summer shopping baskets.