“Ice cream has long been a treat synonymous with indulgence and nostalgia. In 2025, wellness and innovation will come into focus for the category as this year’s trends reflect a growing demand for snacks that nourish the body and mind,” according to Synergy insights. This year’s new products are also focusing on texture and mostly without much cocoa. Here are some recent rollouts that reflect what frozen treats will be all about in 2025.
Doughlicious Cookie Dough & Gelato Bites are all about stretching the limits of indulgent snacking. Each piece features cookie dough wrapped around gelato then dusted in cookie crumb. The most recent variety to join the U.S. lineup is Chocolate Raspberry, which is chocolate cookie dough made with oats wrapped around raspberry gelato and dusted in freeze-dried raspberry and chocolate cookie crumbs. These bites, which are on shelves nationwide now at Target and Whole Foods Market with a suggested price of $6.99 for a six pack, are certified gluten-free, non-GMO, free from refined sugars and white-bleached flour, and made without artificial colors or preservatives.
In the U.K., the brand’s origins, is limited-edition Doughlicious Extra Flamin’ Hot Cookie Dough & Gelato Bites, a swicy collaboration with PepsiCo. The product features birds eye chili cookie dough wrapped around ghost chili-infused gelato and dusted with a chipotle cookie crumb.
- Blackberry Chip (acts of service)—blackberry sherbet with chocolate chips
- Chocolate Strawberry Surprise (gift giving)--sweet cream ice cream with chocolate chips and strawberry jam swirls
- Hug Me Hazelnut Truffle (physical touch)--hazelnut ice cream with pieces of chocolate truffles
- Let’s Hang Out S’more (quality Time)--sweet cream ice cream with chocolate chips, marshmallow swirls and graham crackers
- You’re My Brown Sugar Cookie Butter (words of affirmation)--brown sugar ice cream with cookie butter swirls
- Choco-lotta Cheesecake Sundae: Bring on the chocolate cookie indulgence! With chocolate cheesecake ice cream, chocolate cookies and chocolate chocolate cookie swirls, it’s topped with a dreamy vanilla whipped topping, fudge swirls and sea salt fudge chunks.
- Cookie Vermont-ster Sundae: Inspired by the classic Ben & Jerry's Scoop Shop Sundae, Cookie Vermont-ster includes classic vanilla ice cream with chocolate chip cookies and chocolate chocolate chip cookies topped with vanilla whipped topping, fudge swirls and fudge chips.
- Dulce-Delish Sundae: Perhaps the most indulgent Sundae flavor, this is salted caramel ice cream with pecan toffee pieces and caramel swirls topped with caramel whipped topping with caramel swirls and satisfying sea salt fudge chunks.
- Turtle Sundae: This Sundae starts with a buttery ice cream base chock-full of fudge-covered almonds and pretzel swirls, complete with vanilla whipped topping, caramel swirls and fudge-covered pretzel pieces.
“Our 2025 ice cream collection reflects a tradition of delivering high-quality frozen treats that cater to a wide range of preferences and occasions. We’re starting off the year strong with a variety of new products that speak to the creativity, quality, and enduring love for our iconic frozen treats,” said Bentley King, U.S. Head of Ice Cream Operations at Unilever. “There are more surprises to come from our ice cream brands throughout the year, and we can’t wait to make more memories with our fans.”
To kickstart 2025, Talenti Gelato Layers is expanding its lineup of deconstructed decadent desserts with three bakery-inspired varieties. The signature clear jar features five indulgent layers crafted with premium ingredients.
- Chocolate Chip Cookie Batter includes a layer of chocolate chip cookie gelato, crumbly shortbread cookie, gooey cookie batter, vanilla gelato and a chocolate cookie base.
- Italian Tiramisu is mascarpone gelato, sweet vanilla cookies, espresso chocolate fudge, cold brew coffee sorbetto and another base layer of vanilla cookies.
- Snickerdoodle Cookie is a cinnamon-spiced symphony with two layers of cinnamon churros topped with Snickerdoodle cookie gelato, Snickerdoodle cookie batter and vanilla gelato.
Breyers is introducing the S’mores Campfire Collection, with includes pints, tubs, bars and sandwiches. Other new offerings from the brand are Non-Dairy Chocolate, Carb Smart Strawberry Bars, Carb Smart Rocky Road, and Breyers x Good Humor Strawberry Shortcake Tub.
Popsicle is rolling out a playful lineup that reimagines beloved characters and bold flavors, including Buzz Lightyear Rocket Pop (mixed berry, lime and lemon water ice), Grogu Frozen Bars (milky mint and milk chocolate), Olaf (milky chocolate, vanilla and caramel flavors), Spider-Man (strawberry, blue raspberry and lime water ice) and Jolly Rancher Sours Ice Pops.
Other new offerings from Unilever Ice Cream include Magnum Chocolate Ice Cream Bar, Good Humor Candy Center Bar, Good Humor Chemisse Coconut and Pineapple, Good Humor Coconut and Strawberry, Good Humor Holanda Solero Lime, and Klondike Good Humor Strawberry Shortcake and Vanilla Chillin’ pack.
Halo Top is “mix-ing” things up with eight new light ice creams each offering mix-ins in every bite and half the calories (490 per pint) of leading brands, according to the company. Flavors are: Caramel Cookie Crunch, Cherry Chocolate Chunk, Chocolate Chip Cookie Dough, Chocolate Fudge Brownie, Cookies & Brownies, P.B. Cookie Dough & Fudge, Strawberry Cheesecake and Sweet Cream Cold Brew.
Just in time for Big Game watch chili-centric parties, two iconic Ohio-based brands, Graeter’s Ice Cream, America’s oldest family-owned and operated craft ice cream maker, and Skyline Chili, the 75-year-old Cincinnati-style chili restaurant famous for its Cheese Coneys and Ways, collaborated to roll out limited-edition Graeter’s Skyline Spice Ice Cream. This wacky-yet-wonderful creation combines Graeter’s handcrafted French Pot ice cream with oyster crackers and Skyline’s signature chili spice mix.
“Everyone who knows chili knows Skyline and, as longtime fans ourselves, we were eager to collaborate on a one-of-a-kind, must-try flavor,” said Richard Graeter, fourth-generation president and CEO of Graeter’s. “Last year, speculation about our unconventional and somewhat polarizing partnership started a social media frenzy. We spent months perfecting the recipe and are extremely happy to confirm the rumors are true and the flavor will surprise you.”
There’s a lot of non-chocolate nostalgia going into ice cream flavors this year. Blue Bell is rolling out Strawberry Toaster Pastry Ice Cream. It is creamy vanilla ice cream loaded with strawberry pastry pieces, colorful confetti sprinkles and swirls of strawberry sauce and white icing. The new flavor arrived in stores just in time for National Ice Cream for Breakfast Day on February 1.
Häagen-Dazs is rolling out four varieties of Belgian Waffle Cones and two new ice cream bar flavors. The introduction of Belgian Waffle Cones to its lineup of premium ice cream snacks was driven by a growing consumer demand for high-quality, decadent ice cream cone innovations. The Belgian Waffle Cones are inspired by the waffle cone consumers know and love from their local ice cream scoop shop. It is a complete textural experience, with a crispy, crunchy waffle cone complimented by classic velvety, smooth ice cream. The novelties are sold in boxes of four.
- Toasted Almond Fudge features Madagascar vanilla ice cream topped with toasted almonds and milk chocolate curls, and finished with a last bite of sweet fudge sauce.
- Vanilla Salted Caramel features Madagascar vanilla ice cream topped with salted caramel pieces and milk chocolate curls, and finished with a last bite of gooey caramel sauce.
- Summer Berry features strawberry ice cream topped with sweet white and milk chocolate curls, and finished with a last bite of tangy raspberry sauce.
- Triple Chocolate Fudge features Belgian chocolate ice cream topped with dark and milk chocolate curls, and finished with a last bite of sweet fudge sauce.
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