It’s been a busy week with Groceryshop in Vegas and Natural Products Expo East in Philly. In between, I’ve discovered a few fun facts to share and turn into questions for dairy marketers to ponder. Here you go.
1. Barbie drinks cow’s milk. That’s right. In the blockbuster movie now available on Amazon Prime Video, Barbie opens the fridge, which is stocked with all types of “milks,” and chooses cow’s milk. The carton does not just state “milk.” Very boldly, it reads cow’s milk. Her choice has gone viral on social media. Is there a way milk marketers can carefully build on this without upsetting Mattel?
2. Horchata can be made with cow’s milk or not. It seems to me this Hispanic beverage would be a great way for dairy processors to play in the plant-based space. How’s this for a spin? Offer traditional plant-based horchata and then an option for those who want dairy nutrition. So the lineup is “Traditional Horchata” and “Protein Horchata with cow’s milk.” I bet Barbie would choose the latter.
In honor of Hispanic Heritage Month, Handel’s Homemade Ice Cream and The Dairy Alliance, a nonprofit funded by dairy farm families of the Southeast, partnered to launch Horchata Ice Cream. Starting on September 24, 2023, (National Horchata Day), this new flavor will be available at all Handel’s locations to commemorate the vibrant Hispanic culture. The limited-edition flavor is made with sweet cream, cinnamon and milk. How about doing more with horchata?
3. Pistachios are a complete protein. According to the American Pistachio Growers, a 2019 analysis (conducted at my alma mater, University of Illinois Urbana-Champaign) of the protein content in pistachios showed that not only are the nuts a good source of protein at 6 grams per serving, but that roasted American pistachios are a complete protein. A complete protein contains all of the nine essential amino acids that the body cannot make on its own and humans need to get from food. Most complete proteins are animal based. Very few come from plants. The Illini researchers found that pistachios scored higher on complete protein content than other plant-based options, such as quinoa and soybeans. To read more, link HERE. Pistachio products were abundant at Expo East. The nut is being featured in snack items, beverages and even as a spread. Is there an opportunity to use pistachios as inclusions in dairy foods to further boost protein content?