Friday, May 5, 2023

It’s Time to Get Real…and Many Dairy Processors Have Started Doing It. Lots of kudos in this week’s blog!


Lots of kudos this week. 

“Made with Real Dairy.” “Made with Real Milk.” Start using these words on packaging and marketing. 

Prairie Farms Dairy Inc., released a new limited-edition variety pack of snack-sized ice cream bars dipped in chocolate, marking the company’s debut in the frozen novelty space. Each multi-pack of Small Batch Premium Just Dipped Mini Classic Ice Cream Bars comes with 12 individually wrapped 1.5-ounce stick novelties in a combination of chocolate, strawberry and vanilla flavors. Packages boldly state: Made with Real Milk.

“Just like our ice cream, each bar starts with the basics, milk and cream from our family-owned dairy farms,” says Matt McClelland, chief executive officer and executive vice president. 

Thank you, Prairie Farms Dairy Inc., for marketing the deliciousness of Real Milk. 

Wood Milk is not “Made with Real Milk.” MilkPEP’s latest campaign has got the country—even the world—talking, and frankly, in my opinion, that’s just what dairy milk needed.

Don’t know what’s Wood Milk? Watch the commercial HERE

“Showing up in unexpected ways and tying into modern culture (including conversations) is part of our strategic approach for our cheeky got milk? campaign,” according to MilkPEP. “Parallel to our ‘You’re Gonna Need Milk’ platform, which is focused on highlighting milk as a performance beverage, Wood Milk taps into got milk?’s cultural currency, that celebrates the original milk--real dairy milk.

Joining conversations already in progress helps us influence the narrative. Many consumers incorrectly believe that alternative non-dairy beverages are healthier than dairy because of the ‘plant-based’ halo effect. The comedy of Wood Milk helps to showcase the truth that only real milk contains ‌13‌ essential nutrients that have helped fuel the performance of everyday consumers for centuries. No imitation can compete.”

Thank you, Wood Milk, for showing the world the truth. 

Read HERE regarding what Adweek has to say about the campaign.

Need help lowering sugar in your dairy products? Link HERE to watch a webinar from today’s blog sponsor: Idaho Milk. 

Commit to lowering the “added sugar” content of REAL dairy foods. This week I received my samples of Clover the Rainbow Milk with a Splash of Flavor. The product is OUTSTANDING! 

Thank you, Clover Sonoma!

In case you missed it, new Clover the Rainbow Milk with a Splash of Flavor is designed for kids and kids at heart. The milk comes in Chocolate, Vanilla and Strawberry flavors and is made with 100% USDA organic 2% lactose-free milk. Lactase enzyme is added to eliminate lactose and assist with natural sweetness. 
  • Chocolate has 2 grams of added organic cane sugar. It is made with organic cocoa and organic natural flavors. One cup contains 140 calories, 5 grams of fat, 14 grams of sugar of which 12 grams are inherent, and 8 grams of protein. 
  • Strawberry has no added sugars. It is made with strawberry juice concentrate and natural flavors. One cup contains 130 calories, 5 grams of fat, 12 grams of inherent sugar and 8 grams of protein. 
  • Vanilla has no added sugars. It is made with organic vanilla extract and natural flavors. One cup contains 130 calories, 5 grams of fat, 12 grams of inherent sugar and 8 grams of protein. 
The role of beverages is expanding as consumers look to beverages to provide benefits they typically get from foods, and health expectations are mounting, according to the new “2023 USA Trend Report—Shoppers’ Journey Towards Living & Eating Healthier,” from HealthFocus International. Beverages have become the testing ground for delivering the latest health and wellness trends consumers are looking for. This is especially true for younger consumers. 

Source: 2023 USA Trend Report—Shoppers’ Journey Towards Living & Eating Healthier, from HealthFocus International

That’s why former First Lady Michelle Obama is starting with beverages as she adds food entrepreneur to her already impressive resume. At The Wall Street Journal’s Future of Everything Festival on May 3, Obama delivered closing remarks on the state of children’s health in the U.S. and urged the thousands of industry leaders in the room and streaming online to be part of the change that will bring this generation of kids into a healthier future. 

That is YOU!

As part of her remarks, Obama announced the launch of PLEZi Nutrition, a Public Benefit Company on a mission to create higher standards for how the U.S. makes and markets foods and beverages for kids, leading with nutrition, taste and truth. 

Link HERE to read more about PLEZi Nutrition.

The U.S. is in a nutrition-related health crisis. Kids are not getting the recommended levels of nutrients they need, and they are consuming far too much added sugar, on average, 53 pounds of added sugar per year. Sugar-sweetened beverages, also referred to as sugary drinks, are the leading source of added sugar, and nearly two-thirds of youth consume sugary drinks on a given day. 

Read the White House report on this issue HERE.

Building on her efforts in the White House with her Let’s Move! initiative, Obama is a co-founder and strategic partner with PLEZi Nutrition, working behind-the-scenes to guide the company’s mission to be a driver of change and a model for how food and beverage brands can support the health of our next generation.

“I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside. You’ve got to get inside. You’ve got to find ways to change the food and beverage industry itself,” she said. “I’m proud to announce the national launch of a company designed not just to provide better products, but to jumpstart a race to the top that will transform the entire food industry.”

PLEZi Nutrition was created to give parents a helping hand by offering healthier, great-tasting products that parents can feel good about giving their kids and that kids actually want. The company is focused on lowering sugar content and lowering sweetness to help adjust kids’ palates to crave less sweetness overall. In addition to reducing the sugar and sweetness, they are adding in nutrients kids need, all with the aim to replace sugary drinks and snacks.

PLEZi Nutrition’s first product—a drink called PLEZi, intended for kids ages 6 to 12 years old—has 75% less sugar than average leading 100% fruit juices, no added sugar, plus fiber and nutrients, like potassium, magnesium and zinc. Currently available in four flavors nationwide at Target and Sprouts and online at Walmart, PLEZi’s goal is to ultimately be available anywhere you can buy a soda or sports drink. The company plans to expand into additional beverages and snacks in the years ahead. 


“We’re starting with a beverage because we know how much concern parents and pediatricians have about sugary drinks,” she states on the company website. 

“Make no mistake, water and (REAL) milk—along with whole fruits and vegetables—are still the best option for your kids. And the latest guidelines confirm that kids shouldn’t be regularly drinking anything other than water or (REAL) milk until they are at least five years old,” writes Obama.

Thank you, Michelle Obama!

More than an effort to create better products, PLEZi Nutrition will also provide an educational platform for parents and kids. A sizable portion of the marketing budget will be dedicated to promotional content around what’s best for kids’ health. PLEZi Nutrition believes kids should be drinking water as their primary beverage. The company will actively promote drinking water and eating whole fruits and vegetables. PLEZi is intended to replace sugary drinks and snacks that do not support kids’ health and to help promote healthier habits.

Happy Cinco de Mayo! It’s OK to have a margarita today!

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