Driving consumption of dairy foods—nutrition powerhouses—is why most of you read this blog. One of the best ways to accomplish this is through innovation, but not just a new flavor or new package size. It’s about creating new use occasions and solving a consumer need. Why not ice cream for breakfast? (For ideas, scroll to the end or link banner and request more information.)
This past Wednesday I judged the in-person 4th Annual Real California Milk Excelerator. The “Open Innovation” Final Pitch Event included eight innovators who presented their already in-market products to eight judges. All eight were winners to make it this far. Congrats! But there were four that stood out as businesses that will help drive growth of dairy, specifically California dairy. All products in the competition must contain at least 50% of a cow’s milk-based product/ingredient.