Fun things first. Check out phoodle.net. It’s a daily food-centered word puzzle similar to Wordle.
On Wednesday I stood in a long line at the coffee shop in the Drake Hotel, Chicago, where Bridge2Food held its Plant & Protein Summit Americas. (Excellent conference and so glad to see so many Daily Dose of Dairy subscribers in attendance.) I am not sure if the 10-plus people in front of me were all attending the conference, but I do know that not a single one ordered their latte, cappuccino or other blended coffee beverage with dairy milk. (I was eavesdropping.) Everyone requested oat milk. I take my coffee black, but just to mix things up for the barista, I ordered a latte and asked for 2% milk. I saw shock cross her face and I queried about the milk preference at this location. She declared oat milk the winner.
Why share this with you? Because “plant based” is not going away and it is getting smarter. And those that do it right—tasty, nutritious, affordable and profitable—will succeed. For the others, it’s just a matter of time before they pull the plug. Funny thing, dairy is all these things already, yet curious consumers are not satisfied and they are looking for something that claims to be better for them and for the planet. Hybrid products--dairy and plant protein--are a great option.