April Fools! That photo should grab your attention. It’s a prank from Yasso, which is pretending to launch Mintiest Mint Toothpaste, Mouthwash and Floss today. The idea was inspired by Yasso’s bestselling Mint Chocolate Chip Bar, which has been compared—by its haters—to tasting like mint toothpaste. Always one to poke fun at themselves, the cult-favorite better-for-you Greek frozen yogurt brand hopes the prank brings a smile to its customers during these crazy times.
It was wonderful to see—and hug or fist bump—so many of you at the International Dairy Foods Association’s (IDFA) Ice Cream Technology and Yogurt & Cultured Innovation Conference in Florida. The company was great. The content was interesting. And, well, the weather was fabulous.
With almost 30 years of tracking ice cream trends behind me, I believe I am able to provide a unique perspective to the category. And, in fact, there is still time to plan your travels to the Oregon Dairy Industries meeting on April 12 to hear “Around the World One Scoop at a Time,” where I will discuss how ice cream is a craved dessert in almost every country, but the similarities end there. Discover flavors, textures and formats from beyond our borders, as well as explore U.S. concepts that are already playing in this space and identify opportunities for future innovation. For more information, link HERE.