What an amazing week! The first North American food industry trade show in 15 months took place this week in Indianapolis and I was fortunate enough to attend. After all, I could not miss out on The Sweet & Snacks Expo, which usually is held in my hometown Chicago, alongside the National Restaurant Association Show. (Both will be held in Chicago in May 2022.)
While we all agreed during registration to follow safety guidelines and wear our mask when inside the convention hall, I was likely one of only 100 who did. (There were more than 8,000 registered.) I am a rule follower! I still managed to feel safe and explored the more than 450 exhibitors along with nearly 3,000 retail attendees, a.k.a. buyers.
Here are 10 take-aways from what I consider to be one of the most important trend-tracking expos. All food and beverage innovators can benefit from these findings.