Photo source: Springfield Creamery/Nancy's
Springfield Creamery, manufacturers of the Nancy’s brand of fermented dairy foods, is believed to be the first yogurt in the U.S. to use the probiotic Lactobacillus acidophilus with its rollout back in 1970. Since, the company continues to refine its meticulous, scientific approach to delivering the most essential probiotic health benefits in every cup. (A big thank you to my friends at the dairy who sent me an amazing care package of products to keep me and my family healthy during my positive COVID-19 diagnosis.)
Probiotic literally means “for life,” and for good reason, Springfield Creamery explains on its website. “These living microbial superstars stimulate the immune system and improve digestive function, for a balanced gut and good health.”
It took a pandemic for many consumers to finally start believing in this correlation, to believe in the science. Science shows that abundant, flourishing good gut bacteria promote a healthy immune system by staving off pathogens, such as foodborne microorganisms and viruses. It’s no wonder that foods designed to promote digestive health are forecast to be one of the hottest food categories in 2021.
Around the world, “immunity” has become a buzzword, with Google searches for the term hitting a five-year high in March 2020, according to the just-released “The Future 100: 2021” report from Wunderman Thompson Intelligence. You can download a complimentary copy of the think tank’s annual snapshot of the most compelling trends for the coming year HERE.
The report charts 10 emerging trends across 10 sectors that include culture, tech, beauty and retail. For the first time, the report looks at work trends, as the dual forces of a mass shift to working from home and a rise in unemployment fueled by the pandemic has changed our professional lives. The report also includes 21 exclusive predictions from industry experts on what 2021 has in store. I highly recommend reading it.
Immunity wellness is discussed, but not specifically from a food perspective. The report explores the emerging concept of wellness centers dedicated to educating and nourishing consumers with immunity-boosting programs.
“Wellness offerings are expanding to incorporate immunity strengthening elements for consumers who want to boost their defenses against viruses,” according to the report.
Dairy foods manufacturers need to be on board and own this market. That’s because as the immunity market grows, so is the fake news on the topic of probiotics.