Ingredion proprietary research, MMR, Consumer Study, 309 consumers, USA, April 2015
Along with clean-label ingredients, expect many of the prototypes showcased at IFT to focus on protein content. Sourced from insects, pulses, chickens and cows milk, isolated protein ingredients will be demonstrated in all types of foods and beverages, including inherently nutritious dairy foods, which are attractive delivery vehicles for dietary components with recognized health and wellness benefits.
Formulators walking the expo floor will learn about adding, subtracting and delivering consumer-desired benefits in health and nutrition. Today’s consumers want added nutrition from ingredients such as protein and fiber, and less or no sugar, fat and calories…all while maintaining a clean ingredient statement.
“We’re thrilled to be selected by these influential industry experts, and to see Brio recognized for its cutting-edge, better-for-you ingredients,” says co-founder Arnie Koss.
Fellow co-founder and twin brother Ron Koss adds, “With Brio, we’ve revolutionized the ice cream category, transforming this beloved treat into something that’s also healthy and packed with nutrients.”
It’s just what consumers are looking for!
Driven by their passion for healthy and innovative foods, the Koss brothers--who also founded Earth’s Best Baby Food--spent 10 years perfecting Brio. The result is a treat that’s indulgent yet guilt-free, made with organic whole milk from pasture-raised cows and premium, non-GMO ingredients that together bring the flavor and nutrition. Brio has 20% less calories and half the fat of typical brands, delivers balanced omega-3, 6 and 9 fatty acids, and is rich in antioxidants, protein, probiotics, micronutrients and calcium.
The three recent wins come on the heels of Brio’s product line upgrades and package redesign, which were unveiled at Natural Products Expo West in early March. The re-formulated product line comes in six varieties: Coffee Latte, Madagascar Vanilla, Mellow Dark Chocolate, Spring Strawberry, Tropical Mango and Vanilla Caramel. The certified gluten free and certified kosher products do not contain any artificial colors, flavors or sweeteners. Brio comes in 3.6-ounce single serve packs with convenient built-in spoon, as well as 14-ounce multi-serve containers.
- Two in three shoppers (66%) agree that their “food choices are an important factor affecting their health.”
- Nearly two in three (62%) view the food they eat as medicine for the body and, as such, try to buy a mix of foods that will offer different health benefits (67%).
- Three in four shoppers (73%) switched to a healthier version of at least one type of food, with yogurt (32%), milk (27%) and bread (26%) topping the list.
- Two in three (67%) read food labels to see what is in the foods they buy, with sugar (55%), salt (53%) and high fructose corn syrup (51%) topping the items looked for on labels.
- When it comes to organic, 61% of shoppers have purchased organic items in the past six months (up from 46% two years earlier) and most (54%) bought organic in the past 30 days.
- Most (57%) are at least somewhat familiar with the term “minimally processed foods” but few are very familiar (14%). Among those familiar, 30% say they look for minimally processed foods often, if not all the time.
- Fewer (41%) are at least somewhat familiar with “eating clean,” but again, few are very familiar (14%). Among those familiar, 36% say they look for foods to help them eat clean often, if not always.
- Millennials are more likely to have bought organic (75%), and more are familiar with GMOs (74%) and the terms minimally processed food (67%) and eating clean (66%).