Photo source: Vermont Creamery
Home cooking has gone from trend to habit in the past six months. Market analysts and industry experts say home cooking is here for the long-term future. Dairy foods formulators are encouraged to get creative with products that provide short cuts in the kitchen: everything from specialty products for restaurant-quality home dinners to affordable products for everyday convenience. It’s everything that dairy can be.
Americans made a marked return to their kitchens in March, rediscovering scratch cooking, baking and above all, comfort. The global pandemic forced a shift to more purposeful shopping behaviors and more thoughtful, elaborate meal preparation.
According to a Hunter poll conducted in April 2020, 54% of Americans surveyed reported that they are cooking more since the pandemic, with a 50% increase in their cooking confidence. Notably, 44% reported that they have discovered new ingredients.