By now you have likely read a summary of Whole Foods Market’s top-10 anticipated food trends for 2021. It was quite disheartening for the company to not include any dairy foods innovations in its supplied photo of new products. From specialty to cheese to organic milk to clean-label ice cream, real dairy is big business for Whole Foods.
The is the retailer’s sixth annual trends predictions, and while the scope is definitely limited because it stays in the natural and organic foods space, the general forecast is usually on target. It just needs some deciphering and needs to be brought back to the real world and everyday folks who cannot afford to shop for staples at Whole Foods. I’m here to do that.
For some background on the Whole Foods forecast, each year a Trends Council of more than 50 Whole Foods Market team members, including local foragers, regional and global buyers, and culinary experts, compile trend predictions based on decades of experience and expertise in product sourcing, studying consumer preferences and being on the frontlines with emerging and existing brands. Significantly influenced by the state of the food industry, the 2021 trends report reveals some of the early ways the food industry is adapting and innovating in response to COVID-19 for a post-pandemic food world.
Here are Whole Foods Market’s 10 predictions for 2021 in italics. Each one if followed by opportunities for dairy foods processors based on consumer behaviors, current innovations and the anticipated marketplace.
1. WELL-BEING IS SERVED
The lines are blurring between the supplement and grocery aisles, and that trend will accelerate in 2021. That means superfoods, probiotics, broths and sauerkrauts. Suppliers are incorporating functional ingredients like vitamin C, mushrooms and adaptogens to foster a calm headspace and support the immune system. For obvious reasons, people want this pronto.