Friday, May 25, 2012
This particular product purchased in Germany uses the licensed Weight Watchers brand. The 150-milliliter cup contains two portions, with blue and yellow marks on the left side of the label designating where the portion begins and ends. Based on fat-free yogurt, a single portion of the dressing delivers only 40 calories. (For more information, visit www.weightwatchers-im-supermarkt.de.)
Cup yogurt manufacturers in the States might want to explore savory flavors in a pourable formula. Those processors in the drinkable yogurt category can use the same bottle. (The Weight Watchers brand is also found on such dressings in Europe.) And, if you are in the recloseable plastic bottle of milk business, especially buttermilk, why not add buttermilk ranch to your line? There’s something very fresh and natural about purchasing buttermilk ranch dressing from the dairy case.
Another idea to ponder this holiday weekend: savory yogurt for dipping. I am not talking about the hearty dips based on yogurt sold in the dip case, rather, yogurt with savory seasonings, maybe a little dill, ranch or simply seasoned salt. The idea being simple, and a thinner viscosity than one would expect from a product merchandised in the dip case.
In case you missed my BLOG last week about how Greek yogurt is being used in foodservice, you can scroll down and read it. Maybe we can bring this foodservice concept to retail, but simplified, with products that are ready to use. I plan on purchasing some plain yogurt this weekend and experimenting in my kitchen. Maybe your product development lab will want to do the same in the near future.
By the way, the Daily Dose of Dairy is taking Monday off to watch baseball, barbecue and dip into homemade savory yogurts.
Have a beautiful, safe and dairy-full Memorial Day Holiday!
Friday, May 18, 2012
Friday, May 11, 2012
The message was loud and clear at the IDFA 2012 Milk and Cultured Products Symposium in Kansas City: The industry needs to better position dairy products for specific day parts and this can be accomplished through innovative product development and savvy marketing.
If you missed the meeting, here are some important highlights on this topic:
- What’s for dessert? Yogurt! The Apple Pie Parfait from The YoCrunch Company was named the most innovative cultured dairy product. It features pieces of real apple and a cinnamon-crunch crust topping for an authentic, all-American apple pie taste. “Yogurt-based desserts are a growing trend going into 2012, but pie without the crust just isn’t pie,” says Vanessa Teter, manager of product development for The YoCrunch Company. “Our new Apple Pie Parfait, one of three in our Pie Parfait line, is the first yogurt in cups to offer real homemade pie taste complete with the satisfying crunch of crumbly crust.”
- Orange Mandarin and Oats Low-fat Yogurt was the winning prototype. Developed by Sensient Flavors LLC, the product better positions yogurt as a breakfast food by including a morning favorite: oats. As the heart-health benefits of oats continue to make headlines, now’s the time to make sure the industry shows consumers that dairy and oats are a perfect combination.
- MilkPEP representatives provided an update on the multi-year, occasion-based marketing strategy introduced this year that is designed to drive the volume and value of fluid milk. The campaign is focusing on two prime usage occasions: Breakfast at Home and post workout: Refuel with Chocolate Milk.
- During an open discussion, innovators discussed new ways to make dairy part of the nighttime routine. Ideas included promoting milk as the best accompaniment to a warm cookie or slice of pie, to developing a premium “sipping” chocolate milk with added adult-focused flavors.
- Attendees viewed the entertaining new Milk Mustache commercial for The Breakfast Project, which features Salma Hayek. View it HERE.
- And this VIDEO sums up how dairy complements every stage of life during all day parts.