Thursday, June 13, 2019

Designing Dairy Products to Help Consumers Feel Good

A takeaway from IFT19, the Institute of Food Technologists’ annual meeting and expo, was a growing interest in designing foods to help consumers feel good. This is consistent with research from Innova identifying “feeling good” as one of the top-10 trends for 2019.

Achieving “feeling good,” as it relates to food, has many meanings. In some instances, it’s the role that nutrition plays in physical health. Other times it may be comfort food impacting emotional well-being. Sometimes food calms, other times it may energize. Of course, satisfying and deliciousness almost always come into play.

One thing is for sure. A growing number of consumers recognize that feeling good comes from the inside out and digestive health influences both body and mind.

The International Food Information Council (IFIC) Foundation’s 2019 Food and Health Survey shows that about one-fourth (23%) of all shoppers seek out foods for a health benefit. Of that segment, more than half are looking for digestive health benefits.

https://www.beneo.com/trends/inner-wellbeing#paper

Data from NMI shows that nearly two out of five (39%) consumers are trying to manage digestive issues. Interestingly, it is younger millennials (20 to 26 years old) who are really on board with digestive health. These young adults are likely seeking out foods that help keep the good bacteria in their gut thriving.

Source: International Food Information Council Foundation

That’s what you get with probiotics and prebiotics. That’s what Activia Probiotic Dailies low-fat yogurt drinks deliver. If you have not explored Danone North America’s Activia website lately, link HERE. It’s really quite impressive. The Dailies contain billions of live and active probiotics, prebiotic fiber in the form of chicory root fiber and real ginger, all ingredients known to support gut health.

The brand educates the reader on probiotics and that all probiotics are not created equal, explaining that all yogurts contain Lactobacillus bulgaricus and Streptococcus thermophilus, but not all yogurts contain probiotics. L. bulgaricus and S. thermophilus are bacteria used to ferment milk to create acidic dairy products such as yogurt. On the other hand, probiotics are live friendly bacteria that have been scientifically studied and when consumed in sufficient amounts provide a health benefit beyond basic nutrition. Activia yogurt contains two probiotics: Lactococcus lactis and Danone’s proprietary probiotic culture: Bifidobacterium lactis DN 173 010/CNCM I-2494.


Source: NMI


While all probiotics are not created equal, neither are prebiotics.

A review of the science of prebiotics was presented in a consensus statement developed by the International Scientific Association for Probiotic and Prebiotics (ISAPP) in 2017 and in a meta-analysis published in the American Journal of Clinical Nutrition in June 2018. The consensus is: “A prebiotic is a substrate that is selectively utilized by host microorganisms conferring a health benefit.”


According to this definition and the published clinical research, the only dietary fibers that can be called “scientifically proven prebiotics” are galacto-oligosaccharides (GOS) and fructans, such as inulin and oligofructose. This makes chicory root fiber a natural, plant-based prebiotic. It’s a fiber that’s been proven to help one “feel good.”

Source: International Food Information Council Foundation



While many consumers are still learning about fibers and prebiotics, their awareness of fiber and prebiotics is growing. The IFIC research shows that both fiber and prebiotics are increasingly recognized as being healthful.

Link HERE to download a white paper from BENEO explaining how chicory root fibers function as prebiotic fibers and assist with “feel good” perception. The company provides data measured scientifically by designated questionnaires addressing quality of life.

In addition to assisting with digestive health, there are other benefits to formulating dairy foods with chicory root fiber. Certain forms may replace fat and sugar in formulations, helping reduce caloric content without altering taste or texture. They also may contribute to balanced blood sugar levels, as well as support the absorption of essential minerals in food.

Probiotics and prebiotics help dairy foods marketers differentiate in the crowded refrigerator space. They add value to dairy foods and help today’s shoppers “feel good.” Sounds like a recipe for success!

https://www.beneo.com/trends/inner-wellbeing#paper


Friday, June 7, 2019

Dairy Garners Lots of Attention this Week

It’s been one busy week. It was so wonderful to visit with many Daily Dose of Dairy subscribers at the International Dairy Deli Bakery Association (IDDBA) expo in Orlando, as well as the Institute of Food Technologists’ (IFT) annual meeting and expo in New Orleans. (Sorry to the many who had travel issues. I am thrilled to report that my flight got me home a few minutes early, unlike last time IFT was in New Orleans and it took me three days!)

Cheese was the star at IDDBA 19 and marketers showed attendees—mainly brokers, buyers and distributors—that innovation in this sector shows no signs of slowing. Snacking cheeses were plentiful and are getting more creative through upscale pairings and worldly flavors.

 Source: IRI data provided to Dairy Management Inc., courtesy of the Midwest Dairy Association



Year-to-date volume sales of retail packaged cheese were up 2.2% through April 21, 2019, according to IRI data provided to Dairy Management Inc., courtesy of the Midwest Dairy Association. Convenience forms of cheese, such as natural slices and shreds, as well as convenient snacking forms, such as cubes, sticks and string, are key drivers of growth. Cube is up almost 15% YTD, while sticks are up 10.9% YTD. Please note that this data does not include snacking cheeses sold outside of “dairy.” For example, there are cubes being sold in store-made snack kits and sticks being wrapped with charcuterie and merchandised in the deli meat department. These are additional sales. 



http://dutchfarms.com/


IDDBA 19 had a record breaking attendance and the event offered an abundance of educational experiences from actionable merchandising ideas—such as meal kits for cats and dogs, which included cheese cubes--and presentations from influencers and experts. The Daily Dose of Dairy was LIVE on Sunday. Link HERE to view my 20-minute overview of what’s driving innovation in the refrigerated dairy space.

https://youtu.be/9uYLvIE9Kvw

 To celebrate June as National Dairy Month, the National Frozen & Refrigerated Foods Association (NFRA) is raising awareness of the contemporary dairy department. Today’s modern dairy aisle is not your grandfather’s dairy aisle, according to NFRA. It’s all about trendy, nutritious, innovative beverages and foods made with real ingredients and offering farm-to-table freshness. The new dairy department offers something creative and palette-pleasing for everyone.

“It has evolved over the years,” says chef, entertaining expert and TV personality James Briscione, “adapting to new lifestyle changes, food trends and important dietary needs.”

It’s exciting to see dairy being called out on foodservice menus, too. Wendy’s, for example, is bringing back its Berry Burst Chicken Salad for the summer months. It is prepared in-restaurant daily and features hand-cut strawberries, juicy blueberries, tangy feta cheese and freshly grilled chicken on a bed of crisp lettuce. Each salad is packed with nutritional goodness, as it contains a half-cup of fruit, half-cup of dairy and almost two cups worth of vegetables in the full-size variety. This is part of the chain’s messaging. Wendy’s continues to focus on real, whole foods. When it comes to protein, the chain keeps it simple and clean: beef, chicken, bacon and cheese.  

At IFT, while plant proteins and CBD were very prominent, dairy proteins held their own. After all, they are super proteins. To read about their superiority and what the dairy ingredients industry plans to do to promote their position, link HERE to an article I recently wrote for Food Business News on Dairy Proteins vs. Plant Proteins.

In honor of National Dairy Month, the International Dairy Foods Association (IDFA) launched an updated version of its popular economic impact tool Dairy Delivers. This online interactive resource provides data on the combined impact of the dairy products industry at the national, state and Congressional district levels across the U.S. It is the most comprehensive and current analysis of how the production and marketing of all dairy products—milk, ice cream, cheese, butter, yogurt and cultured products, and ingredients like protein powders and whey—positively affect the U.S. economy. Data include direct and indirect measures of output, wages, jobs, state and national GDP, and contributions to taxes at the local, state and national levels.

You can link to Dairy Delivers HERE.

   https://www.youtube.com/watch?v=7xP15MRmvcY&feature=youtu.be

Throughout the month of June, IDFA will share more than 50 short social media friendly videos on Twitter, Facebook and YouTube (@dairyidfa) detailing the economic impact of the dairy industry in the U.S. as well as in each of the 50 states. We begin with the U.S. Click on the video image to play.

Overall, the dairy industry supports the U.S. economy in the following ways:
  • Contributes 1% to national GDP.
  • Adds $620 billion in total economic impact.
  • Supports more than three million total jobs.
  • Provides a $64.5 billion contribution to federal, state and local taxes (not including sales taxes paid by consumers).
  • Generates $38 billion in direct wages for workers in dairy industry.
“Not only do dairy foods offer unparalleled health and consumer benefits to people of all ages, but they also drive growth, support jobs and contribute to a healthy economy. As the voice of the dairy industry, IDFA is proud to introduce Dairy Delivers 2.0, the most comprehensive picture of dairy’s impact on the U.S. economy,” says Michael Dykes, president and CEO of IDFA. “There is new economic data detailing how the five major segments of dairy make a difference across country. From dairy companies and cooperatives to food retailers and suppliers, IDFA’s members are dedicated to making safe, delicious products that nourish and sustain people while delivering for our economy.”

Users of Dairy Delivers will learn how dairy products contribute directly to the U.S. economy, including:
  • Milk: Adds $51.4 billion in direct economic impact and supports 64,400 dairy industry jobs.
  • Ice Cream: Adds $11 billion in direct economic impact and supports 26,100 dairy industry jobs.
  • Cheese: Adds $50.9 billion in direct economic impact and supports 52,200 dairy industry jobs.
  • Yogurt and Cultured Products: Adds $5.5 billion in direct economic impact and supports 6,900 dairy industry jobs.
  • Dairy Ingredients: Adds $14.1 billion in direct economic impact and supports 9,300 dairy industry jobs.
 https://www.youtube.com/watch?v=uy1WWuUY1vQ&feature=youtu.be

Then there’s the last item on my list. The Fair Oak Farms/fairlife milk situation regarding animal abuse is upsetting and one that puts the entire dairy industry—from farm to fridge—under the magnifying glass. If you are unaware of the situation, link HERE to the company’s response to the scandal and surf the internet to educate yourself on how consumers—and retailers--are reacting.

I find the timing of the release of the video at the onset of National Dairy Month to be uncanny. Makes you wonder motive. 

I appreciate commentary by Mike Opperman, editor of Dairy Herd Management. Please link HERE to his editorial titled "I drink fairlife and I feel good about it." I agree with his perspective.

We need to get educated. Be smart. And take care of our farm animals.

http://dutchfarms.com/

Thursday, May 30, 2019

IFT 2019: Tips on Where to Best Explore New Orleans’ Amazing Food Culture for Dairy Foods Flavor Innovation

Now in its 79th year, the Institute of Food Technologist’s annual meeting and food exposition is where the most creative minds dedicated to the science of food--including industry, government and academia--come together with purpose to share and challenge one another with the latest research, innovative solutions and forward-thinking topics in food science and technology to tackle our greatest food challenges. The event attracts nearly 17,000 attendees from around the world. Hope to see you there! For more information, link HERE.

While in New Orleans for IFT, make sure you take time to explore the Crescent City’s amazing food culture and local tastes, many of which are compatible in sweet dairy applications, everything from yogurt to ice cream and flavored milk to coffee creamer.

Earlier this year, Blue Bell made its limited-time offering (LTO) Mardi Gras King Cake Ice Cream flavor available in all areas that sell Blue Bell products. In years past, this LTO had limited distribution. The flavor celebrates the Mardi Gras carnival season. It’s cinnamon cake-flavored ice cream, pastry pieces and a colorful cream cheese swirl with festive candy sprinkles.

https://www.nationalflavors.com/Home/BerryOnDairy


“We have been making Mardi Gras King Cake since 2012, but the flavor has mostly been sold in areas known for the celebration, such as Louisiana and Alabama,” says Carl Breed, corporate sales manager for Blue Bell. “Last year a grocery store in Louisiana posted about the flavor’s arrival on its Facebook page and we started receiving requests from all over the country. After that, we decided to share this festive flavor with everyone in our distribution area.”

Publix has a private-label LTO with New Orleans Caramel Praline Ice Cream. This brown sugar-flavored ice cream has swirls of thick caramel and crunchy praline pecans.

Photo source: Brennan's 

Other New Orleans-inspired dessert flavors you will find in ice cream scoop, milkshakes and latte formats include Bananas Foster, which combines the flavors of bananas, caramel, nutmeg and rum; Café Au Lait and Beignets, which combines brewed chicory, scalded cream, flaky pastry and powdered sugar; and BreadPudding, which combines chunks of bread with custard and bourbon sauce.

Then there’s Milk Punch. The original combines brandy with whole milk and powdered sugar. While the over-21 cocktail was not invented in New Orleans, Brennan’s--one of the city’s most famous restaurants and bars--takes credit for perfecting it. For a tropical spin, there’s also Caribbean Milk Punch, which is a blend of bourbon, cream, rum and vanilla bean. These flavors would go great in milk or creamer.


For more information on Brennan’s, link HERE.

Boozy milkshakes are served at Belle’s Diner. Five additional dairy-centric restaurants and cafes to visit are: Creole Creamery, The Milk Bar, New Orleans Ice Cream Company, Shake Therapy and Creamistry.

Just in times for IFT attendees to sample, all Creamistry locations are rolling out Ruby Ice Cream on June 3. Ruby Ice Cream combines a rich ice cream base with pure ruby cacao, featuring a naturally pink color with a sweet, berry-like flavor. The café also offers a number of varied nitro products.

Hope to see you in New Orleans.
https://www.nationalflavors.com/Home/BerryOnDairy



Thursday, May 23, 2019

Food for Thought: What do consumers think of plant-based diets?

Pictured: Hudsonville Ice Cream, Holland, Mich., has been making traditional dairy ice cream with the same base recipe since 1926 and is the latest to enter the plant-based frozen dessert segment. The product is made with a blend of oat milk and coconut cream. The company is rolling out seven pint flavors to Meijer stores this week, retailing for $4.99.


If you are sitting on the fence regarding entering the plant-based, non-dairy segment, here’s some data to consider from the International Food Information Council (IFIC) Foundation’s 2019 Food and Health Survey. Recently released, this edition marks the 14th consecutive year that the IFIC Foundation has surveyed American consumers to understand their perceptions, beliefs and behaviors around food and food-purchasing decisions. This is the first year plant-based questions were included. The findings are mixed. It will be interesting to see how they compare in a year.

https://www.ingredion.us/applications/Dairy/alternativedairy.html?utm_source=BerryonDairy&utm_medium=banner_728x90&utm_campaign=Ingredion_2Q_2019&utm_content=PBE_alternative_dairy

Familiarity and interest in plant-based diets is high. Interestingly, even a seemingly straightforward term like “plant-based” is subject to interpretation. About three-quarters (73%) of people say they have heard of plant-based diets, and about half (51%) are interested in learning more about them. Consumers who have tried any diet in the past year are far more likely to have heard of plant-based diets than those who have not tried a diet in the past year (82% vs. 68%).

But consumers are split on what they believe a plant-based diet means. About one-third (32%) say it is a vegan diet that avoids all animal products, including eggs and dairy. A similar percentage (30%) define it as a diet that emphasizes minimally processed foods that come from plants, with limited consumption of animal meat, eggs and dairy. Another one in five (20%) believe it to be a vegetarian diet that avoids animal meat, while 8% say it is a diet in which you try to get as many fruits and vegetables as possible, with no limit on consuming animal meat, eggs and dairy.


Animal products are a more popular source of protein than plants, with 52% of survey takers saying they eat animal protein at least once per day versus 34% who say they eat plant-based protein. Within the past year, 24% of consumers reported eating more plant protein than the previous year, while only half as many (12%) said they ate more animal protein.

Plant-based diets play into sustainability; however, the survey shows that consumers struggle to know how to recognize environmentally sustainable sources. While environmental sustainability is the lowest of purchase drivers discussed in the survey, six in 10 consumers say it is hard to know whether the food choices they make are environmentally sustainable, and of those who agree, 63% say it would have a greater influence on their choices if it were easier.

Regardless of the impact on purchasing decisions, over half of consumers (54%) say it’s at least somewhat important that the products they buy be produced in an environmentally sustainable way. Among those 54%, many look for specific labels or attributes to assess whether they believe a product is environmentally sustainable: 51% perceive products that are locally produced as environmentally sustainable, followed by products literally labeled as sustainably produced (47%), labeled as non-GMO/not bioengineered (47%), labeled as organic (44%), having recyclable packaging (41%) and having minimal packaging (35%).


If you are in the plant-based business, you may want to consider some sustainability messaging. This, however, may take a toll on your dairy product lines if you cannot provide some quantifiable sustainability story here, too. Hmmm…this is a tough one.

Clean eating should also be part of your messaging, if applicable.

The 2019 Food & Health Survey added “clean eating” as an option to a question about whether consumers have followed any specific diet or eating pattern in the past year. This year, 38% answered “yes,” up slightly from 36% in 2018. “Clean eating” was the most widely cited diet at 10%, followed by intermittent fasting at 9%, then gluten-free and low-carb, both at 6%. The percentage of people that tried ketogenic or high-fat diets doubled (6% in 2019 vs. 3% in 2018), while there were marked declines for people taking up paleo (down to 3% in 2019 from 7% in 2018) and Whole30 (down to 2% from 5%) diets.

One in 4 consumers actively seek health benefits from foods. Although many say they simply try to eat healthy in general, 23% of consumers say they actively seek out foods or follow a diet for health benefits. Most often the benefits they seek are weight loss, energy, digestive health and heart health.

This should provide some fodder for your kick-off-to-summer long holiday weekend. Hope it’s enjoyable.
https://www.ingredion.us/applications/Dairy/alternativedairy.html?utm_source=BerryonDairy&utm_medium=banner_728x90&utm_campaign=Ingredion_2Q_2019&utm_content=PBE_alternative_dairy




Friday, May 17, 2019

Dairy Foods Innovation Opportunity: Provide an Experience. Make Dairy a Destination.

We know taste reigns when it comes to food selection. After that an array of other attributes come into play, namely nutrition and price, and increasingly product story and environmental/sustainability platform. Experience is something often not considered during product development. But that’s exactly what many consumers seek out. Offer an experience and your product becomes a destination.

Do you think Impossible Burger is garnering so much attention because of taste, nutrition and price? It’s the promised experience that has curious shoppers and diners trying out this fake meat. They’ve read about how it’s made out of plants yet looks like a beef burger; how it has a red center simulating a medium cook. They want the experience that everyone’s talking about. It’s right up there with the ability back in the 90s to eat an entire box of Snackwells anything and consume zero fat. Experience is also what makes eating a pint of high-protein, nominal calorie ice cream enticing.

I’ve been around long enough to confidently say that, at best, the Impossible Burger will be on White Castle’s national menu for a year. (It might have staying power in some urban locations.) Currently it is offered as a slider with smoked cheddar, griddled onions and pickles. All that good stuff could make mud pie delicious. (Take note: it’s got real dairy cheese!) While the actual patty is cholesterol free and the sandwich is vegetarian, it has as much fat as a similar-sized 80/20 ground beef burger and provides 300 calories. It’s not a healthful choice. It’s an experience.

https://www.synergytaste.com/synergy-pure-vanilla-extract?utm_source=DailyDoseofDairyBlog&utm_medium=728x90Animated&utm_campaign=VanillaSustainability&utm_content=728x90Animated

Dairy foods have long been about experience. Sometimes we forget to market those natural qualities.
Remember when you blew bubbles with a straw into a glass of milk? You did it. Don’t deny it! How about the melty mozzarella you peeled off a slice of pizza or the aerosol whipped cream expelled directly in your mouth?

Currently one of the biggest experience opportunities for dairy processors is in cheese, specifically non-melt grilling cheese, which, is in fact, competing with fake meat burgers for space on the grill on Meatless Monday. Isn’t that cool? Dairy is a threat to fake meat. Have to appreciate the irony based on the war going on in milk coolers.

Photo source: Champignon North America

To read an article I wrote this week on “No-melt cheese heating up on American grills” for Food Business News, link HERE.


This emerging segment of grilling cheeses is designed to appeal to protein-seeking shoppers who crave flavor, variety and simple, wholesome nutrition. These cheeses are packed with high-quality protein and made with just a few, easy-to-understand ingredients.

Grilling cheese is not new. It’s just a concept that has been slow to catch on in the States. It’s very popular in many countries, with halloumi leading the way. In fact, manufacturers of halloumi, a protected product only made in Cyprus, Greece, cannot keep up with demand. Last summer there were reports of a shortage in the U.K., the largest consuming region outside of Cyprus, and demand for non-grilling cheese continues to grow throughout Europe. Fast-food chains have added it to their menu.


The beauty of grilling cheese is that it’s an experience. Consumers are curious about how cheese does not melt. Its staying power is that it has taste, nutrition and it’s priced comparable or less than meat and definitely less than fake meat.

Another experience that shows promise is cottage cheese. Have you heard cottage cheese is cool again? Read more HERE in an article I recently wrote for Food Business News.

Photo source: National Archives/New York Times

The cottage cheese category is ready for a comeback, according to a study from Culinary Visions, Chicago. The survey presented 2,000 consumers across the U.S. with 25 chef-inspired recipes featuring cottage cheese and discovered high interest in concepts that reimagined cottage cheese with a contemporary twist. I call that providing an experience.

Cottage cheese innovations are alive and thriving at retail. Muuna, Good Culture, Dean’s and a number of regional dairies are all investing in cottage cheese innovation and marketing the experience of eating curds and cream, often along with some flavorful inclusions.

The Culinary Visions’ research shows promise for cottage cheese in foodservice. The survey showed cottage cheese may be served on all types of menus. Nearly two-thirds (64%) of those surveyed said they were likely to try a warm queso dip described as a melted cottage cheese and cheddar base with fresh pico de gallo. The same number of respondents found the concept of a cottage cheese salad bar favorable. This was described as featuring a variety of flavored cottage cheese options in addition to favorite fruit and vegetable choices. A cottage cheese-based dip described as a creamy dip with fresh herbs and spices was found appealing by 62% of respondents. These top concepts fared best among consumers ages 18-34.

Younger consumers also led in adventuring into more creative territory. Detailed descriptors with on-trend whole foods were compelling to young diners, with 68% saying they would likely try a Southwest chicken salad described as grilled chicken, fire-roasted corn and poblano pepper relish, avocado and tomatoes, over a bed of lettuce with pureed jalapeño cottage cheese dressing. Two thirds said they would likely try a protein snack box described as a serving of creamy cottage cheese, slices of smoked turkey jerky and unsalted toasted almonds.

https://www.jojosmilkbar.com/

Photo source: JoJo's Milk Bar
Another experience that is popular among younger consumers is over-the-top milkshakes. That is what you will find at recently opened JoJo’s Milk Bar in Chicago. This trending restaurant, café and bar is actually making all types of dairy an experience. It’s making dairy a destination.

JoJo’s Milk Bar describes itself as a next-generation milk bar. In addition to milkshakes, the menu includes jumbo cookie flights with infused milks and frozen milk bars. There’s even milk cubes in blueberry, cherry and snickerdoodle to add to hot drinks and cocktails. Sandwiches, wraps, appetizers and salads feature lots of dairy. The loaded grilled cheese contains five cheeses while the fries are topped with a three-cheese blend and sour cream. On weekends there’s a line at the counter from almost the moment doors open at 10:00 am. With a large bar area including a pointed whiskey program, dairy is part of the nightlife experience until 2:00 am.

Come on folks. Let’s think of more ways to make dairy an experience, a destination, a craveable food. It’s possible.
https://www.synergytaste.com/synergy-pure-vanilla-extract?utm_source=DailyDoseofDairyBlog&utm_medium=728x90Animated&utm_campaign=VanillaSustainability&utm_content=728x90Animated




Thursday, May 9, 2019

Strong Inside: That’s Milk Protein!

Photo source: USDEC

The Dairy Protein Messaging Initiative (DPMI) was introduced to the industry at the ADPI/ABI Annual Conference held May 5 to 7, 2019, in Chicago. The DPMI includes creating a conversation about protein in order to fuel shoppers with science-supported knowledge so they can make their own protein decisions. It’s a positive, consumer-insight driven messaging program that was formed by the American Dairy Products Institute (ADPI), Elmhurst, Ill., about a year ago. Today 52 suppliers, associations, trade publications and others in the supply chain are supporting the effort. It is important to note that ADPI, nor the campaign receives dairy industry “check off dollars” from dairy producers.

This campaign fills a void. It is designed to reach younger consumers, flexitarians and women, many of whom may be less loyal to dairy but do want to increase their protein intake. It will, ideally, reposition milk-based proteins for increased impact and sustained growth. 

The DPMI is a positive messaging program based on facts that I believe today’s smart shoppers will embrace and respond. They are smarter than we think.

Quick sidebar. I ran into an old friend last week at Target. Her 10-year-old daughter, after hearing me explain my profession to her mom, proudly shared that her school debate team argued for the benefits of—hold onto to your seats—low-fat chocolate milk in schools. I kid you not!

Later that day at a Kentucky Derby soiree, once again, I described my profession and the field of food science to some party goers. A Baby Boomer male went off on Impossible Burger and how it was fake and he was scared to eat all the chemicals in it.

My point: consumers read and want information to make their own decisions. They start at an early age. And many respect and appreciate the nutrition provided by animal products.   

https://idahomilkproducts.com/products/mpc/idaplus/

The DPMI is designed to brand milk proteins, positioning whey and casein as The Strong Inside, unique from plant and other protein sources. Much of it is based on Protein Seekers Insight research from FoodMinds, a division of Padilla, a food and nutrition communications and consulting company. The firm’s almost year-long analysis of multiple data sources, including protein conversations in social media showed that “plant” references dominate, with animal protein references mostly about “meat” rather than “dairy.”

This suggests that there’s a void in the conversation. And when there’s a void, it’s important that it get filled with truth from reliable sources, as others may take it upon themselves to fill that void with fiction.

The research also found that when “dairy” was mentioned in these protein conversations, it was mostly in reference to intolerances or avoidances. There were many favorable protein conversations centered around specific “milk proteins,” namely whey, followed by isolate, casein, whey concentrate and milk protein concentrate. Plant protein mentions, on the other hand, tend to get lumped together as simply “plant protein,” rather than a discussion of individual plant sources. (See graph.)


This data suggests that there are likely consumers who purchase foods and beverages formulated with specific milk proteins but don’t even know they come from dairy. These folks do exist. I once wrote about a person I met who believed whey came from a whey plant, not the bricks and mortar type!

“Dairy product producers haven’t done much to respond to the threat of alternative proteins and I am pleased we are now taking on that challenge as an industry,” says Ron Hayes, marketing manager, Idaho Milk Products, a DPMI supporter. “I have seen some great collaborative effort working on this initiative. There is so much good we can say about the benefits of people consuming products with dairy proteins and that makes our message an easy one to support. Providing some myth-busting, science-based evidence in favor of dairy proteins is something the general public really needs to see.”

Grant Prentice, director of strategic insights as FoodMinds, explains, “Consumers are selecting foods based on the quality and purity of the protein ingredients. Our research showed they have a strong desire to make informed choices.”

They need the information. They need to be educated about protein quality. The need to fill this knowledge gap is why dairy ingredient companies have put their support and dollars behind the DPMI campaign.


“Consumers want to make their own choices,” Jason Stemm, vice president at Padilla, affirms. “We need to give them the information to help them make their own choice.”

The Protein Seekers Insight research showed that there was a big opportunity for an all-industry milk protein campaign to inform consumers that the quality of what’s inside is what really matters. It’s not just the grams of protein listed on the packaging. And that’s how “Milk Protein – The Strong Inside” came to be.

“There are three primary buckets to categorize protein seekers,” says Prentice. “More than half (55%) seek out protein because of fitness goals.”

The other two groups embrace protein for its satiating properties or because of a lifestyle-diets they follow. (See graph.) It is paramount that the fitness group gets the message about milk proteins being the stronger proteins.



When testing The Strong Inside campaign with Protein Seekers, interest in consuming more milk proteins increased. Intent to eat more milk proteins came primarily from those who already eat milk proteins but previously had no plans to eat more or less. With this new knowledge on milk protein quality, they now had plans to consume more milk protein. What’s important to note is that their perception and intent of use of plant proteins was relatively unchanged. This is why it’s so important that the milk protein conversation be a positive one. It is not, and cannot be “us” versus “them.”

“We tested messaging against plant proteins, and it did not perform well,” says Stemm. “In fact, our research showed that saying anything negative about plant proteins could result in consumer backlash against milk proteins.”

Veronique Lagrange, director of strategy and business development at ADPI, says, “Plant-based diets are marketed as better-for-you, better for the planet. Ironically, populations with primarily plant-based diets are often malnourished or suffer from deficiencies. The demand for quality animal proteins is booming in emerging economies. Yet, we see a resurgence of vegetarianism in the U.S.”

This is why it is paramount that this be an informative campaign. The science does the talking. 

“The dairy industry has spent the past 20-plus years investing in nutrition research to document the benefits of whey and milk-based proteins,” says Lagrange. “Overall, we estimate that nearly 85% of the studies documenting the benefits of proteins were conducted with milk-based proteins, with only a handful of studies conducted with pea or rice protein.”

Unfortunately, many plant protein companies currently use the milk protein science as if it applied to any protein. This is wrong. All proteins are not created equal. It’s time to share the data and emphasize the unique value of milk proteins.

“I want to stress that our goal in this campaign is not to malign plant-based products or agriculture,” says Blake Anderson, president and CEO of ADPI. “Our campaign will remain positive at all times, yet will seek to refute myths and misconceptions that exist. Milk-based proteins have many desirable attributes, and we will build on this strong platform.”



The Strong Inside campaign, funded through DPMI, is targeted to Protein Seekers who are open to milk products, which is estimated to be about 40% of the adult population. These consumers make purchase decisions based on high-protein food characteristics. More than half (57%) purchase both whole foods and fortified foods, those that may be formulated with milk proteins. This group needs to be educated about the quality of milk proteins to make sure they seek out foods fortified with the “strong inside.” The others (43%) mainly seek out whole food sources of protein. This group may benefit from a better understanding of the naturalness of milk proteins and how they are simply isolated and purified from milk. (See graph.)

“One of the critical pieces to this initiative is sharing what we find with our customers,” says Hayes. “That way, they can focus additional attention on formulating products using dairy proteins.” Did you know that many plant protein products are currently mislabeled and wrongly marketed for their protein content? Products that carry a “good source of protein” claim must provide more than 10% of the Daily Value of protein per serving, while those making an “excellent source of protein” claim must contain more than 20% of the Daily Value. That does not simply translate to 5 grams and 10 grams of protein per serving. It’s 5 grams and 10 grams of “high-quality” protein.

That’s because the Percent Daily Value for protein is determined using the Protein Digestibility Corrected Amino Acid Score (PDCAAS), which is an adjustment for the quality of the protein. It is based on the types and amounts of amino acids in the food as well as the overall digestibility. The PDCAAS values range from 0.0 to 1.0, where values are truncated to a maximum score of 1.00, which cows milk, casein, whey, eggs and soy protein all possess. Most plant protein sources have much lower values. Thus, a yogurt containing 10 grams of milk protein may make an “excellent source of protein” claim. A cultured vegan product with 10 grams of protein from peas and nuts most likely only qualifies for a “good source of protein” claim, and when doing so, should not flag 10 grams of protein per serving, as this is misleading. Further, when making or implying any protein content claim, FDA requires the inclusion of the Percent Daily Value. This substantiates the protein claim. Just check how many plant protein products do not state the Percent Daily Value.

It’s a void, an illegal one at that. Milk proteins have nothing to hide. It’s time to get the message out that “strong is more than grams” and consumers need “more strong in their life.”
https://idahomilkproducts.com/products/mpc/idaplus/


Thursday, May 2, 2019

Dairy Foods Flavor Innovation: Betting on a Winner (Hint: Indulgence is always a good gamble.)

Photo source: Liège and Dairy

Looks delicious, right? This is a Kentucky Derby-inspired dessert being served by Liège and Dairy, a handmade small-batch ice cream and waffle shop in Louisville, where the 145th running of the Kentucky Derby will take place on Saturday, May 4, 2019. For those unfamiliar with this annual horse competition, it is a Grade I stakes race for three-year-old Thoroughbreds at a distance of 1.25 miles and takes place at the Churchill Downs racetrack.

Liège and Dairy created Winner’s Circle (pictured). It is chocolate- and bourbon-based ice cream with walnuts, chocolate bits and Derby Pie chunks from the famous Kern’s Kitchen in Louisville. Another offering for this weekend’s festivities is Mint Julep, which is bourbon mint ice cream with chocolate flakes.

While these desserts may be extreme in size—they are probably best for sharing—the combination of flavorful ingredients with varied textures showcases how indulgence continues to appeal to today’s consumers. Deliciousness always wins, especially in the frozen desserts category.

http://sensoryeffects.com/featureflavors/icecream


Let’s explore some new products making their way into freezers this summer. These marketers are betting on consumers—even the most health conscious minded—making room for indulgence.

Schwan’s has some new ice cream pint offerings being sold through its home delivery service.

Photo source: Schwan's

Confetti Cake (pictured) is cake batter ice cream loaded with blue icing swirl and rainbow sprinkles. Summer Dreamsicle is orange sherbet swirled around our vanilla ice cream.

Strawberry Cheesecake is cheesecake ice cream loaded with strawberry swirl and graham cracker pieces. What gives these products a competitive edge is that they only use colors from natural sources and contain no artificial flavors.

Just in time for ice cream season, New York-based Big Gay Ice Cream is taking its pints to the opposite side of the country. Big Gay Ice Cream started in 2009 with a single truck on a street corner in Union Square in New York City. Along with its retail expansion to the West Coast, the company is rolling out three new flavors.

Banan-o-Graham is caramelized banana ice cream with graham swirls and graham crunch. Fluffernutter is peanut butter ice cream with marshmallow swirls, micro-mallows and peanut praline. The last addition is Spicy Choco-Lit, which is milk chocolate ice cream with spicy fudge swirls and hot cinnamon candy pieces.

The new offerings join Big Gay’s existing portfolio of six flavors, including cult classic American Globs. This is a blend of fudge-covered salted pretzel balls, fudge-covered pretzel pieces and fudge swirl blended into malted sweet cream ice cream.

Friendly’s, a brand of Dean Foods Company, is mashing things up in the freezer with the launch of Friendly’s Dessert Cups, a line of individually sized decadent treats inspired by dessert classics. The deconstructed desserts are packaged in paper cups with clear dome lids, which allows for consumers to see a tower of whipped topping and other goodies. A proprietary production process enables Friendly’s to layer as many as six distinct ingredients for each variety, according to the company.
With multi-textured layers of flavors, these desserts are all about indulgence.

“With the success of our Friendly’s Sundae Cup lineup, we saw an opportunity to create an even more sophisticated and innovative offering for the ultimate indulgence,” says Mark Schneider, marketing director for ice cream at Dean Foods. “By layering the best ingredients from traditional classic desserts into delicious individual mashups, we’re delivering deconstructed dessert classics that satisfy our consumers’ craving for variety, while amplifying the taste and quality they’ve come to expect from Friendly’s.”

With up to six layers of various toppings and flavors, the single-serve 8.5-ounce cups come in six varieties. They are:

  • Banana Cream Pie: vanilla wafer crumbles, banana cream pie filling, French vanilla ice cream topped with marshmallow sauce and whipped topping 
  • Blackberry Peach Pie: flakey pie crust pieces, peach pie filling, vanilla ice cream topped with blackberry sauce, whipped topping and streusel crumble  
  • Chocolate Peanut Butter Fudge: chocolate peanut butter fudge truffles, chocolate ice cream, peanut butter and whipped topping with chocolate flakes  
  • Pecan Praline: praline coated pecan pieces, vanilla ice cream, caramel sauce and whipped topping with roasted pecan bits 
  • Red Velvet Cake: red velvet cake crumbles, red velvet cake filling, cream cheese ice cream and whipped topping with red sprinkles  
  • Strawberry Shortcake: pound cake crumbles, vanilla ice cream, strawberry sauce and whipped topping and white chocolate chips 
Steve’s Ice Cream, a brand acquired by Dean Foods in 2017, has been reimagined with a new visual identity and campaign, strengthening its connection to creativity and highlighting its unexpected flavors. Since its inception as an ice cream shop in Cambridge, Mass., in 1973, Steve’s has always taken a flavor-forward approach to innovation.

To bring its deliciously creative spirit to life, the brand enlisted the talents of Seattle-based artist Drew Wicklund, whose work embraces both the art and brand design worlds, to bring the full family of Steve’s to life through refreshed packaging. Wicklund’s hand-drawn designs highlight the inspiration for each flavor by creating unique identifying icons that define each variety. With Small Batch Bourbon Vanilla, for example, it’s the barrel that forms the bourbon and with Wildflower Honey Pistachio, it’s the bumble bee that creates the sweet honey swirl. 

Three new ice cream flavors made with grass-grazed milk are debuting with the redesign. They are: Cold-Brewed Cinnamon Coffee, Sicilian Chocolate Cannoli and Spearmint Chocolate Brownie. The brand also has new non-dairy innovations.

On the better-for-you side of indulgence, Enlightened, a higher-protein, lower-sugar ice cream brand, is introducing the Bakeshop Collection. The two seasonal pint flavors are: Lemon Meringue Pie (light marshmallow meringue ice cream with a velvety lemon custard swirl and buttery pie pieces) and Triple Berry Cobbler (strawberry and blueberry ice cream with a tart raspberry swirl and flakey biscuit crumbles).

“With the Bakeshop Collection we want to evoke feel-good, nostalgic memories of trips to the bakeshop and outdoor picnics,” says Michael Shoretz founder and CEO of Enlightened. “We recreated the experience of taking a bite of fresh-baked pie in ice cream form, mixing in delectable pie and biscuit pieces throughout.”

The company is embracing the deliciousness of sweet-and-salty with new All That & a Bag of Chips. This is potato chip-flavored ice cream with chocolate chips and a salted fudge swirl. The brand has also taken its popular Movie Night pint flavor and turned it into a stick novelty. The Enlightened Movie Night bar is popcorn ice cream with chocolate chips and a caramel swirl.


And the award goes to...
At the annual International Dairy Foods Association (IDFA) Ice Cream Technology Conference, U.S. ice cream marketers and flavoring suppliers compete for various awards with their new and soon-to-be-released concepts. The 2019 contest was held April 16 to 17, 2019, and attracted more than 145 ice cream industry professionals and 35 flavor entries.

“This year’s contest really wowed us with a mix of sweet and savory, combining liqueurs with candy crumbles and spices, and bakery flavors like cobbler, French toast, cookies and pie crust,” says Cary Frye, IDFA senior vice president of regulatory affairs. “We’re so proud of how IDFA’s Ice Cream Tech has become a celebration of America’s most beloved frozen treats and a window into the innovation and creativity happening in U.S. dairy today.”

Kemps took first place for the Most Innovative Ice Cream Flavor with Scotcheroo, a new flavor rolling out under the company’s Sweet Me Creamery brand, which is all about delicious treats for life’s sweetest moments. Scotcheroo was inspired by the much loved homemade treat that combines butterscotch, peanut butter, and chocolate into gooey, chewy cookie bars. To translate that into ice cream, the company starts with a butterscotch base and swirls in peanut butter, oatmeal cookie chunks and chocolate fudge chunks.

Second place was awarded to Baskin-Robbins Dunkin’ Brands Inc., for Bourbon Street Pecan Pie. This scoop shop treat features bourbon butter pecan-flavored ice cream with roasted pecans, pie crust pieces and a bourbon caramel flavored swirl.

Hudsonville Ice Cream placed third for its limited-edition Hazelnut Cinnamon Bun. This is a cinnamon bun ice cream base with swirls of a hazelnut ribbon and cinnamon bun pieces.

To read about more winning ice cream concepts from this year’s contest, link HERE.
http://sensoryeffects.com/featureflavors/icecream