Honey plays a central role in building flavor and functionality in new Bezi Hot Honey Labneh. The honey-forward innovation is making its debut in the natural and specialty foods space. It is a thick, tangy and creamy Middle Eastern “yogurt cheese” made by straining whey from yogurt until it reaches a rich, spreadable, cream cheese-like consistency.
The National Honey Board interviewed Bezi co-founder and CEO Ilay Karateke to talk about what inspired the product and how honey plays a central role in it. Read the interview HERE.
U.S. Department of Health and Human Services Secretary Robert F. Kennedy, Jr. will host a major food policy event this Monday, August 10, 2026, to recognize a series of landmark actions to improve the nation’s food supply and advance the Make America Healthy Again (MAHA) agenda. The event will include an announcement of two major new food policy actions.
Your guess is as good as mine. Media will receive the embargoed information a few hours earlier than it is announced at the event. I’m on pins and needles.
But…here’s what we do know about the evolving consumer, according to the recently released 2026 International Food Information Council (IFIC) Food & Health Survey. For the first time in the two-decade history of the survey, convenience has surpassed healthfulness as a driver of Americans’ food and beverage decisions, a milestone that signals just how much the everyday calculus of eating may be changing.
What does this means for dairy processors? Convenience is key! Healthfulness is a plus! We got this.
The 2026 IFIC findings arrive amid a fast-moving food environment—shaped by economic pressure, a rapidly shifting information landscape and the growing influence of the MAHA movement—that is reframing how Americans define “healthy” food, with high familiarity of the new Food Pyramid and terms like “ultraprocessed foods.”
“Every year the IFIC Food & Health Survey gives us a read on where Americans truly are, and what we see is a meaningful shift in how people view their food and make decisions,” said Wendy Reinhardt Kapsak, president and CEO of IFIC. “In 2026, we find a public whose definition of ‘healthy’ is expanding beyond nutrition. Fresh, natural, the presence or absence of ingredients, as well as how much a food has been processed have all risen in prominence.”
Reported familiarity to the new Food Pyramid was high within three months of its introduction, with 83% of Americans saying they have seen it. This exceeds reported awareness of MyPlate in both 2024 (76%) and 2025 (77%), representing significant increases of seven and six percentage points, respectively. These results suggest that the new Food Pyramid has achieved substantial early visibility among Americans, surpassing recent reported awareness of MyPlate. While encouraging, awareness of the national dietary guidance symbol should not be conflated with knowledge and understanding, use, improved diet quality and/or adherence to its corresponding dietary guidance recommendations.The ease of maintaining a new dietary habit varies substantially depending on the action or behavior attempted. Among Americans who made an effort to consume dairy in the past year, 87% say doing so consistently was easy, making it the highest-rated behavior on ease. This was followed by more than three in four who said it was easy for them to focus on whole grains (80%), eat vegetables and fruits throughout the day (79%), eat real food (79%), prioritize protein at every meal (78%) and incorporate healthy fats (76%).
Other actions or behaviors were less often described as easy to consistently maintain. Around six in 10 say it was easy for them to eat the right amount (66%), limit highly processed foods (62%), limit added sugars (60%) and limit refined carbohydrates (58%). The pattern suggests that inclusive dietary actions may be easier to sustain than those requiring restriction.
When asked which dietary guidance-related effort taken in the past year had the greatest perceived impact on their health, Americans most often say eating vegetables and fruits throughout the day (19%). Eating the right amount and eating real food followed closely, each cited by 16%, while 13% say limiting added sugars had the greatest impact.
The prevalence of processing as a food purchasing factor remains high among Americans. Overall, 73% say they take processing into account before buying food, a significant drop from 80% in 2025. Responses vary when it comes to how the consideration of processing affects consumption. While 13% say they always avoid processed foods, 41% say they sometimes do, indicating that processing is a consideration for many Americans yet not necessarily an exclusion criterion. The other 19% who consider whether a food is processed prior to purchase say they do not avoid processed foods, suggesting that recognition of processing does not always translate into avoidance. About one in four Americans (24%) say they do not consider processing when buying food, and 3% are unsure what qualifies as a processed food. Taken together, the findings suggest that food processing is widely considered at the point of purchase, yet its influence on purchasing decisions and consumption is not uniform.
Processing of ingredients may be gaining more importance, as consumers understand food must be processed, but not all the ingredients that go into the food need to be ultraprocessed. That’s where honey as a sweetener comes into play.
Honey is a clean-label, natural sweetener that gives consumers permission to satisfy their sweet tooth. According to the United States Department of Agriculture (USDA) Economic Research Service’s Sugar and Sweeteners Yearbook Tables, U.S. consumption of honey and made-with-honey products reached an all-time high of 688.6 million pounds in 2024, surpassing 2021’s previous record of 618 million pounds. The data also highlights a record per capita consumption increase of approximately 25% from 1.6 pounds to a record 2 pounds, between 2023 and 2024.
Over a 30-year period, U.S. demand for honey and honey-sweetened products has continued to trend upward due to its classification as a superfood that benefits overall health and well-being, as well as being perceived as a healthier alternative to table sugar."The results of this study are a testament to American consumers’ increased awareness of honey’s benefits,” said Margaret Lombard, CEO, National Honey Board. “Steadily, over time, honey has become the preferred sweetener for many because it’s an all-natural, minimally processed sweetener. When you choose honey, you are not only supporting a beekeeper but the entire honey bee population that protects and pollinates our food ecosystem.”
These findings align with the National Honey Board’s U.S. Honey Consumer Attitudes & Usage study, which found that honey is the most used sweetener across lunch, dinner and snack times. Consumers report preferring honey for its all-natural health benefits, in addition to flavor. Honey helps keep dairy clear, clean and nutritionally dense.
Oh, and by the way, hot honey continues to gain traction in all food development. It works great in dairy!





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