It’s a Toy Story 3 morning for me as my baby (21 years old) drives himself down to University of Illinois Urbana-Champaign for his final year of undergrad. Three years ago he started his Illini journey after high school prom, graduation and all that other senior year stuff got cancelled because of COVID. He started freshman year as an Illini confined to a two-person dorm room, taking meals remotely and classes online.
He is the future. A resilient demographic—Gen Z—who is not tolerating the mess from previous generations.
Older folks may not like the ways of Gen Z, but, well, you have no choice. They do not just accept what is told to them. They question everything more than any other previous generation. Why? Because they don’t trust the generations who got the world to where it is today. (Frankly, I do not blame them.)
And while it’s estimated that dairy milk consumption is down 20% among members of Gen Z, compared to the national average, it’s important to remember that they are not opposed to dairy milk…or cheese, yogurt, ice cream etc., it’s just that they like to mix things up. They like options. Their parents groomed them to be this way. (Blame yourself!)