Simply Delish Chocolate Keto Pudding is hitting Costco refrigerators in the South-East Region. It’s a vegan, ready-to-eat product. Dairy should be in this space.
I’ve had numerous industry folks reach out to me this week after reading my article “Going Keto” in Baking & Snack magazine. You can read it HERE.
Most are surprised that keto remains a buzz word. In fact, one professional friend stated how shocked she was to see even more keto-labeled products at this year’s Natural Products Expo West show. She thought for sure it would have been a fad that died after the 2019 expo. In fact, most food marketers were skeptical on the longevity of its popularity and only a few jumped on the bandwagon with products marketed as keto friendly.
I’ve always believed it would not go away, as the word keto communicates a food’s composition. It’s less about following a keto diet and more about identifying foods that have low or no sugar and are pumped up with protein and fat. Seeing this four-letter word on foods suggests it has this composition.
People don’t want “diet foods” or “weight loss foods.” Remember, that’s why Weight Watchers changed its name to WW.
In general, products sporting a keto-friendly label tend to focus on the amount of a nutrient rather than a content claim, such as “contains 2 grams of net carbs” vs. “low sugar.” There’s also almost always a call out of protein content per serving, too. Keto is not about depriving yourself of carbohydrates. It’s about loading up on satiating nutrients that help you lose body fat and build muscle.
Keep in mind that keto is not legally defined, nor is the term “net carbohydrates.” The latter refers to carbohydrates that the body digests and includes sugars naturally found in everything from fruit to milk, as well as caloric carbohydrates, such as wheat flour and other grains. Most calculations are made by taking the total carbohydrates in a food and subtracting fiber and sugar alcohols.
The keto weight-loss regime emphasizes a diet that is about 70% fat, 20% protein, and 5% each simple carbohydrates and non-starchy vegetables. Such a diet forces the body into a metabolic state known as ketosis, which is when the body burns fat instead of carbohydrates for energy. The liver converts fat into fatty acids and ketone bodies, with the latter traveling to the brain and fueling the body, the traditional role of glucose obtained from carbohydrates. Burning ketones in place of glucose is associated with weight loss, reduced inflammation, sustained energy and more.