National Ice Cream Month has passed, which means that most of the celebration and special summer flavors are now in distribution. What’s different between this year and years past, excluding 2020, because nothing compares…
#1 While the basic flavors may dominate ice cream sales, consumers will buy the bizarre. In fact, they will go to great lengths to try something that everyone is talking about in social media. That brings me to the next take-away.
#2 Consumers will pay for shipping and handling of ice cream. They probably prefer not to, so building the cost into the product makes sense, as well as incentivizing them with free shipping after a certain price threshold is met. Again, build that price into the product and you also are building sales.
#3 Vegan ice cream is here to stay, but has limitations in terms of flavor innovation. Not everyone needs to be in this spot. And while plant-based ice cream is reported as being a “booming” category, so was fat-free ice cream 30 years ago, and high-protein, low-calorie ice cream just five years ago. The real deal never goes away. That’s because…
#4 Ice cream is a universal food. In addition to dairy ice cream providing a clean-flavor base that almost any flavor system complements, it also is a globally recognized food. While the flavors and inclusions vary around the world, that same delicious, simple base is universally embraced. It’s time to show appreciation for all nationalities that are part of The Great American Melting Pot. (Remember that School House Rock song and video? Check it out HERE. The video could showcase more diversity, but the intent was there.)
#5 Ice cream is nutritious. That’s right. Ice cream naturally contains bone-building calcium, satiating high-quality complete protein, and healthful fatty acids, including conjugated linoleic acid, which is all the buzz in the keto world these days.
Please allow me to expand on these five takeaways.
- Cafe Con Donuts: Coffee ice cream and chunks of cinnamon-spiked donuts
- Chocolate, Caramel & Cookies: The traditional alfajor confection transformed into ice cream with dark chocolate ice cream, a caramel swirl and shortbread cookie pieces
- Dulce De Leche: A traditional recipe of sweetened milk, cooked down to caramel and swirled into cajeta-infused sweet cream
- Fresas Con Crema: Strawberries and strawberry jam stirred into sweet cream plus an additional swirl of cream
- Horchata & Churro Swirl: Sweet cream infused with cinnamon, paired with a swirl of churro batter
- Mangoneada: A sorbet of fresh mango puree with a tamarind chamoy swirl
- Mexican Vanilla: Sweet cream blended with the sweet, floral, creamy spiciness of a pure, full-flavored vanilla
- Alexandre Family Farms: Fourth generation California dairy farmers with functional brand extensions for liquid milk, powder and yogurt focused on properties for anti-anxiety and gut health.
- Boba Guys: Trendy tea brand Boba Guys, with 15 brick and mortar locations in California, is developing a bottled milk tea latte with key nutrients, vitamins and caffeine to optimize performance and recovery.
- GoodSport Nutrition: A first-of-its-kind, all-natural sports drink made from the goodness of real milk that delivers superior hydration with three times the electrolytes and less sugar than traditional sports drinks.
- Kefir Lab: Kefir Lab takes kefir and makes it more effective with organic milk cultured with 24 live and active potent protein strains for a bottled kefir that boosts immunity, metabolism and brain health.
- Nightfood: Uniquely formulated by sleep experts and nutritionists, Nightfood ice cream delivers great taste for those nighttime cravings and a sleep-friend nutritional profile to help promote quality sleep.
- Positive Chemistry: A dissolving pouch that melts in the bath, releasing a bubbly, fizzing mixture of real milk and recovery salts to promote recovery for skin, muscles and the soul. A hidden exfoliating sponge with a message of positivity is designed to float to the top of the bath.
- Rizo Lopez Foods: Award-winning and family-owned, Rizo Lopez utilizes Old World recipes and traditional techniques for their Ready2Go Whey products derived from a specially processed whey protein concentrate for a creamy, delicious and gut-healthy drink.
- ReThink Ice Cream: Low sugar, stomach and diabetic-friendly ice cream that is infused with fiber and sourced from lactose-free A2 dairy, ReThink Ice Cream is a decadent source of natural nutrition.
- Sweetkiwi: Founded by a McKinsey 2021 Black Executive Leader and certified cultured dairy professional, Sweetkiwi makes whipped Greek yogurt that is low in calories and high in nutrition. Sweetkiwi pints are under 320 calories and formulated with fiber, protein and probiotics for better gut health with fewer calories.
- The Indian Milk & Honey Co.: Sugar-free probiotic Lassi with Ayurvedic immunity supporting herbs and spices, that also support mental clarity, in one environmentally-friendly carton.
- Top O’ the Morn Farms: A California-owned dairy farm with an expansive line of fresh products, Top O’ the Morn’s Cow-Pow chocolate milk is a clean-label pre- or post-workout beverage fortified with whey protein isolate and natural caffeine.
- Wunder Snacks: A 2020 RCM Snackcelerator finalist, Wunder returns with a new protein keto cheesecake snack bar with 10 grams of clean protein to indulgently refuel.