Thursday, May 9, 2013

The Whole Story About Dairy Is…

Most Daily Dose of Dairy™ readers are involved in the development and marketing of one or two dairy product categories. Common combinations are cheese and whey, milk and ice cream, and yogurt and dips. But we all recognize the contributions each product category makes to the overall healthful halo that dairy products possess. It is important that we occasionally do a “check in” to make sure we have not lost focus of our purpose, which should be to offer consumers the best-tasting, most nutritious, affordable and sustainable dairy products.

For long, dairy has been recognized for its nurturing and nourishing qualities. With this being Mother’s Day weekend, it is perfect timing to share this video from the Global Dairy Platform (GDP). It is less than 2.5 minutes and does a fabulous job reaffirming dairy’s role in life.

View the video HERE.

“The image of wholesome nutrition for families has been, and remains, a key to its place at the world table,” says Donald Moore, GDP executive director. “Those attributes, however, are only part of the story. Dairy plays a much larger role--in our lives and our communities--than is commonly appreciated by consumers. This is why we developed this video…to tell dairy’s whole story.”

Established in 2006, GDP’s mission is to align and support the dairy industry to promote sustainable dairy nutrition. For more information, visit HERE.

“Our members are leading dairy corporations, cooperatives and associations who have united to resolve issues affecting the future viability of the global dairy sector,” explains Moore. “The GDP and its members work to promote the nutrient richness of dairy products, bring balance and research to the role of milkfat in the diet and provide clarity on how dairy is managing its relationship with the environment. Now more than ever, as the world’s population increases by 75 million people per year, the time is right to tell the story of dairy’s power as a sustaining life force, as well as the dairy goodness we bring to billions of people every day.”

Research Highlights

DAIRY PROTEIN: THE GOLD STANDARD. With a groundbreaking report by an Expert Consultation of the Food and Agriculture Organization of United Nations (FAO) recommending a new, advanced method for assessing the quality of dietary proteins, GDP hosted a Protein Marketing Workshop for its members to prepare and position the dairy industry to benefit from this new information. The new method—the Digestible Indispensable Amino Acid Score (DIAAS)--enables researchers to differentiate protein sources by their ability to supply amino acids for use by the body. The new method demonstrates the higher bioavailability of dairy proteins when compared to plant-based protein sources.

Data in the FAO report shows whole milk powder to have a DIAAS score of 1.22, far superior to the DIAAS score of 0.64 for peas and 0.40 for wheat. When compared to the highest refined soy isolate, dairy protein DIAAS scores were 10% to 30% higher. GDP is working in collaboration with its members to develop a strategy to communicate dairy protein’s superiority.

For more information on the FAO report, view HERE.

CHANGING THE CHEESE PARADIGM. GDP initiated a Wageningen University (Netherlands) meta-analysis of completed human clinical studies to evaluate the effects of cheese consumption on blood cholesterol levels from published clinical trials. Additionally, work on a series of animal studies and human clinical trials on the effects of cheese fat content and maturation continues to progress at the University of Copenhagen. The outcome from this research is poised to show that moderate cheese consumption does not have a negative impact on heart health.

Building on that effort, GDP serves as the secretariat to the Dairy Research Consortium (DRC), an alliance among six leading dairy industry associations that collaborates on pre-competitive research into the nutritional and health benefits of dairy. In April 2013, the DRC agreed to investigate the beneficial health outcomes related to the consumption of full-fat (whole milk) dairy products.

This is just a “skimmed” part of the “whole” story. There is so much more we are learning every day about this great food known as milk.

According to GDP, the key for dairy at this moment in its history is not to invent a new story about ourselves, but to understand where our story has taken us, how it might further unfold, and what threads unify the tale.

Please forward this blog link (below) to all your dairy industry contacts and encourage them to watch the video. Let’s collaborate and get the whole story out there.

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