Friday, October 19, 2018

Managing Moisture in Dairy Foods: A critical part of the innovation process

Pack Expo 2018 took place this week in Chicago. I spent some time talking with dairy industry suppliers to learn what are the biggest issues and obstacles they face when packaging new dairy product concepts. The number-one complaint was unrealistic expectations of product consistency throughout shelf life.

A pouch supplier explained that syneresis may occur in yogurt pouches just like it does in cups. When that first squirt into a toddler’s mouth is liquid and not yogurt, mom and dad can expect some spitting and complaining. That’s a sure way to lose a customer.

We talked about the larger pouches now housing sour cream and condiment Greek yogurt. No one wants that first squeeze to be what often occurs with ketchup and mustard, red or yellow liquid, respectively.

And no one wants to see a layer of whey in those attractive glass jars holding premium yogurt, puddings and other dairy desserts.

Smaller containers of ice cream—from pints to 4-ounce cups—have more exposed surface area than larger multi-serve containers. During distribution, product may undergo multiple freeze-thaw cycles, which leads to ice crystal development and eventually freezer burn. Better managing of moisture slows the onset of this defect.

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If you are facing any of these issues, below you will find an overview on managing moisture. And, once you understand how to manage it, then it’s time to explore how to create unique textures by manipulating moisture.

That’s what you find at The Republic of Booza, a new ice cream store that opened this summer in the Williamsburg neighborhood in Brooklyn, New York. I had the opportunity to try it out when in town for the Summer Fancy Food Show.

Booza is a frozen dairy-based dessert widely known in the Eastern Mediterranean region called the Levant, which encompasses Syria, Lebanon, Israel, Turkey and Greece. It’s a denser, creamier, more-elastic ice cream—somewhat like taffy--than what Americans know.

It is made with the ancient ingredient sahlab, or ground orchid root, and mastic, a resin. These moisture-managing ingredients are added to milk and mixed in a freezer drum. At the Republic of Booza, this takes place with a three-foot wooden pestle and the ice cream is stretched by hand.

The product has the unique ability to resist melting, lending itself to almost being a chewy frozen treat. This format also makes it an excellent delivery vehicle for unique flavors. Original Qashta is a candied cream flavor. Other global flavors on the menu are Coconut Matcha, Horchata de Chufa, Mango-Tajin, Mint Tahini Chip, Red Miso, Saffron Peppercorn and Sichuan White Chocolate. The menu includes familiar favorites, too, such as Chocolate, Pistachio, Salted Caramel, Strawberry and Vanilla, as well as some experimental combinations like Salted Oreo and Bloody Mary.

photo source: The Republic of Booza

Managing Moisture 101
(This is adapted from an article I wrote years ago. You can read it in its entirety HERE.)

Product developers willing to explore technologies that manipulate moisture often discover unique and, typically, quite economical opportunities for innovative product development. This is because water, the most abundant, yet often frequently overlooked constituent in the food supply, is basically a free ingredient that impacts structure and increases yield, all for zero calories.

What product developers cannot afford to overlook is careful management of moisture in commercially manufactured foods, as too much or too little, or not being in the right matrix, can be detrimental to product quality and safety. This is very true for highly perishable refrigerated and frozen dairy foods.

Water content influences a foods structure, appearance, taste and even susceptibility to degradation. Water is used as an ingredient in many food formulations, and most food ingredients also contain noteworthy amounts of water. This must be carefully considered when attempting to manage moisture. For example, butter is approximately 17% water, whole eggs are more than three-fourths water, and wheat flour is about 12% water. The water content of inclusions and fruit ingredients must not be overlooked.

With moisture coming from so many sources, product developers must make sure water stays where it is supposed to be and does what it is supposed to do. Sometimes this requires taking the necessary steps to prevent evaporation, while other times the goal is to prevent the food from absorbing moisture from the surroundings. When dealing with a multicomponent prepared food, the issue might be moisture migration, or the prevention of water seeping from one component to another. Still another challenge is making sure the water is not available for the growth of undesirable living organisms.

Managing the water content of food products is necessary for efficient processing, packaging selection, and distribution and storage conditions. Before one can manage moisture, however, one must know how much water a foodstuff contains. In principle, the moisture content of a food can be determined by measuring the number or mass of water molecules present in a known mass of sample. However, for the most part, it is challenging to directly measure the number of water molecules present in a sample because too many molecules are involved. Thus, sometimes moisture contents are based on calculations using predetermined water contents of known food ingredients.

https://bit.ly/2N9Tatg

There are also various analytical techniques, ranging from vacuum to microwave ovens. The technology must be able to distinguish water from other components in the food matrix. This can be challenging, because despite having the same chemical formula (H2O), the water molecules in a food may be present in any of four varieties of molecular environments, depending on their interaction with the surrounding molecules, and thus they possess different physiochemical properties.

The most basic form is as bulk water, which is when water is free from any other constituents. Each water molecule is surrounded by other water molecules and its physicochemical properties resemble pure water.

Trapped water, also known as capillary water, is moisture held in narrow channels between certain food components. This trapped water is surrounded by a physical barrier that prevents the water molecules from easily escaping, such as all that water in a raspberry. This type of water tends to have physicochemical properties similar to that of bulk water.

Physically bound water molecules are in molecular contact with other food constituents, such as proteins, carbohydrates and minerals. These food constituents bind with water, creating a system that no longer recognizes the water as free bulk water. The bonds between water molecules and these constituents are quite different from water-water bonds.

Finally, there are chemically bound water molecules. This is when water molecules present in a food are chemically bonded to other molecules as water of crystallization or as hydrates. These bonds can be very strong.

Although the water content of a food is expressed as a percent, this number does not reflect how the water exists in the food. Food product developers must consider all four forms of water when trying to manage moisture. Further, commercially manufactured foods may contain water in different physical states, such as gas, liquid or solid. This is the reason why moisture management is necessary and can be quite challenging.

In addition to quantifying water content, product developers must consider water activity (aw), which describes the energy status or the escaping tendency of the water in a sample. Water activity is often described in terms of the amount of bound water and free water. Although these terms make the concept of water activity somewhat easier to conceptualize, the reality is that all water in food is somewhat bound; after all, it is contained in the food. Thus, water activity is a measure of how tightly water is bound and relates to the work required to remove water from the system. Water activity predicts safety and stability with respect to microbial growth, chemical and biochemical reaction rates, and various physical properties.

Moisture-management systems vary by application. Factors to consider include product storage conditions (ambient, frozen and refrigerated), the potential of temperature extremes, shelf-life expectations, and the overall objective of keeping moisture in, out or contained in a product.
https://bit.ly/2N9Tatg

Friday, October 12, 2018

Ice Cream Entrepreneurs: This Read is a Must for You (and everyone in the ice cream business)

Did you know that the majority of U.S. ice cream and frozen dessert manufacturers have been in business for more than 50 years and many are still family-owned businesses? These are strong brands with loyal customers.

There’s room for more players and innovation. After all, the average American consumes more than 23 pounds of ice cream per year. Retailers need to stock a lot of product. What they don’t need is another amazing vanilla. There’s plenty.

The retail ice cream market has been relatively flat for the past two decades, with growth in one brand or concept coming at the expense of another. For the year ending July 15, 2018, IRI reports retail ice cream sales of $5.7 billion, a 2% increase from the previous 52-week period. Much of that growth is attributed to the new category of higher-protein, lower-calorie ice creams.


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ATTENDING PACK EXPO THIS WEEK? 
VISIT DOUBLE H PLASTICS AT BOOTH N-5879 FOR ICE CREAM PACKAGING INNOVATION IDEAS.


I’ve been reporting on ice cream innovation for more than 25 years and often get asked by entrepreneurs for insights. Here I will share some considerations.

But first, got 13 minutes? Please check out this new episode of “Shopping with Michael,” where retail food expert Michael Sansolo interviews me on what’s moving and shaking in ice cream. The Private Label Manufacturers Association filmed this in September. Link HERE.

https://www.youtube.com/watch?v=UitKclwRmaw

Ice cream is a passion industry. You love the product and want others to enjoy your creation. But it is a tough business and many don’t make it. But many do.

Jeni Britton Bauer did it. Back in 1996 she started out with the goal of setting a new standard for American ice cream. Her approach is to make no shortcuts on ingredient quality. Twenty-two years later, Jeni’s Splendid Ice Creams has grown from one scoop shop in Columbus, Ohio, to 32 sites across the country, and more on the way.

There are five takeaways from Jeni’s success.

1. Start out in foodservice and grow into retail. Be open to food trucks and carts. Without the expense of bricks and mortar, mobile stores are a great way to get your passion in front of potential customers. They are also conducive to sampling and taste testing. Many large urban areas offer approved kitchen facilities to produce product. In Jeni’s early years, she worked with hotel kitchens that had freezing capabilities.

2. Do not skimp on ingredients. Do not under price your product. A pint of Jeni’s in most retail locations is $10. Online it’s $12. You want delicious, you pay for it. Jeni’s Splendid had about $30 million in sales in 2017.

3. Packaging matters. You might have the most amazing product in the most delicious flavor combinations, but if the package does not get noticed in the freezer case, it won’t be purchased. When Jeni’s Splendid first got into hand-packed pints, employees used a permanent marker to write the flavor on the very simple, unadorned pint packages. The simplicity caught shoppers’ eyes, and they bought it up. Today the brand tries to keep it simple so it stands out in the burgeoning retail freezer.

To read more about The Power of the Pint, link HERE.

4. Never stop inventing flavor. Limited editions keep the brand alive. Jeni’s is always getting creative.

Her most recent seasonal flavor is Sweet Potato with Torched Marshmallows. It is designed to resemble the classic Midwestern Thanksgiving casserole, just frozen. The company hand makes marshmallows, cubes them, and then spreads them on sheet trays so they can be caramelized with blowtorches. They also roast cinnamon-scented sweet potatoes, which are grown for the company by a longtime family-farm partner located just an hour from the production facility. This effort—and the story—makes the pint worth $10.

Another newbie is Middle West Whiskey & Pecans. This ice cream is fueled with single-origin, Ohio wheat whiskey that explodes with notes of butterscotch, honey, coconut and vanilla. It is blended with grass-grazed milk for a distinct flavor profile, and adorned with and lots of crunchy, salted, toasted pecans.

The company makes this disclaimer: The alcohol in any of our flavors tops out at about 0.5% or less per volume, which is a trace amount. The alcohol from any beer, wine and spirit we use to make a flavor is not burned off during production. Alcohol lends a distinct flavor to several of our signature flavors, and especially in sorbets, it prevents ice crystals from forming, creating a smoother texture. Is a flavor safe for a child to eat? We leave that entirely up to each parent to decide.

5. Get personal. Partner with the community. Support local teams. That’s what you get with another one of her new creations--Roxbury Road—described as a devilish detour from traditional rocky road ice cream. This dense milk chocolate ice cream is loaded with salty smoked almonds, hand-made marshmallows and a swirl of sweet, buttery caramel sauce. The story goes that when in high school, Jeni loved driving down Roxbury Road, a Columbus, Ohio, street lined with beautiful old homes built in a variety of classic architectural styles. Just like the street for which it’s named, Roxbury Road ice cream is a patchwork of textures, colors, and tastes. Spoonful after spoonful, Roxbury Road is pure, gooey, decadent, instant gratification.

Read more about Jeni HERE in an article in Entrepreneur.

Here are five recent innovations from regional and national brands that caught my eye.

This past summer, family-owned Hudsonville Ice Cream, Holland, Mich., teamed up with nearby Bowerman Blueberries, a family-owned blueberry farm, to create Bowerman’s Blueberry Donut Ice Cream. The small-batch, limited-edition flavor pairs traditional vanilla ice cream with a Michigan blueberry swirl and chunks of blueberry donut.

The flavor is the first of Hudsonville’s Michigan Artisan Collection, which has the objective of creating ice cream representative of the best parts of Michigan, with ingredients sourced from local artisans.

“Bowerman’s Blueberry Donut was an immediate favorite in our testing process,” according to my friend Morgan Craig, flavor development scientist with Hudsonville Ice Cream. “Not only did the blueberry donut pieces pop when mixed with our ice cream, but we’re tapping into a flavor strongly associated with Michigan. Bowerman Blueberries has been an amazing partner through this creation process.”

My friends over at Kemps in Minneapolis love to energize Green Bay Packer fans with limited-edition dairy products in the fall and winter months. (This Chicago native would like to see some Bears ice cream, please.) This year’s ice cream range has something for everyone.

  • Frozen Tundra is caramel and vanilla ice cream swirled with sea salt caramel and chocolaty coated pretzels.
  • Go Pack Go Under the Stars is chocolate ice cream swirled with peanut butter and peanut butter filled stars.
  • Leap is chocolate ice cream with pieces of peanut butter cups.
  • Pack Attack is caramel-flavored ice cream with thick caramel ribbons and cookie chunks.

From New York City, there’s new Peekaboo Organic Ice Cream with Hidden Veggies. The new pint concept is the brainchild of Founder and CEO Jessica Levinson, who wanted to get more vegetables into her family’s diet. After much tinkering, she created five flavors of Peekaboo. They are:

  • Chocolate with Hidden Cauliflower. Cauliflower contains vitamins C and K, folate and fiber. It’s also a source of B vitamins, manganese, potassium, protein, phosphorus and magnesium.
  • Cotton Candy with Hidden Beets. Beets are a good source of vitamin C and contain folate, potassium manganese, copper, magnesium and iron.
  • Mint Chip with Hidden Spinach. Spinach is an excellent source of vitamin A and contains iron, magnesium, manganese, calcium, folate, potassium and vitamins C, B6 and B12, in addition to copper and zinc.
  • Strawberry with Hidden Carrot. Carrots are an excellent source of vitamin A, a good source of vitamin C, and contain potassium, vitamin B6, vitamin B1, phosphorus and folate.
  • Vanilla with Hidden Zucchini. Zucchini is a good source of vitamins A and C and contains magnesium, potassium, folate, copper, B12 and B6, calcium, zinc and protein. 


On the more decadent side of the freezer, national ice cream leader Nestle developed Slow Churned Triple Filled for the Dreyer’s and Edy’s labels. The half-the-fat ice cream contains three cores of gooey deliciousness. The four varieties are:

  • Chocolate Fudge Cores features cookies and cream and chocolate ice creams with three chocolate fudge cores.
  • Creamy Chocolatey Cores features red velvet and vanilla ice creams with three chocolate fudge cores.
  • Rich Caramel Cores features cookie dough ice cream with three caramel cores.
  • Salted Caramel Cores features caramel and vanilla ice creams with three salted caramel cores. 

It also looks like the company has decided to bring some of its Haagen-Dazs Spirits line to the States. Pint options include Bourbon Vanilla Truffle and Irish Cream Brownie.

Need Ice Cream Innovating Assistance?


The Frozen Dessert Center, housed within the University of Wisconsin-Madison Department of Food Science, will hold its second annual Frozen Dessert Center Conference October 22 to 23 on the UW-Madison campus. Speakers will address the scientific, manufacturing and technical aspects involved in the production of ice cream and other frozen desserts. This includes freezers, distribution, dairy and non-dairy ingredients, sensory analysis and other trends.

Participants will be led through an ice cream sensory evaluation and taken on a guided tour of the UW-Madison’s Babcock Hall Dairy Plant and the Frozen Dessert Center’s pilot plant and lab space.

The conference is designed for manufacturers, product developers, researchers, distributors and sales personnel involved in the field of ice cream and frozen desserts. Attendees will gain relevant and up-to-date information on production, ingredients, equipment and distribution.

For more information, link HERE.
www.doublehplastics.com


Friday, October 5, 2018

Cheese Innovation: Curds Come in Many Ways

U.S. cheese consumption is at an all-time high. The U.S. Department of Agriculture Economic Research Service reported that in 2016, per capita consumption of natural and processed cheese varieties reached 43.6 pounds. Of that, 36.6 pounds was natural cheese, representing an increase of 12.1% since 2006. The remainder—6.97 pounds—is processed cheeses, which encompasses many varied products, and has been a fluctuating number over the 10-year period.

Cottage cheese, though typically classified as a cultured dairy product, starts out as cheese curd. It’s been a declining category. Per capita consumption in 1976 was 4.6 pounds. This figure dropped to 2.6 in 2006 and even further down to 2.2 in 2016. Yet, I am hopeful this figure will turn around soon with the innovation taking place in flavors and single-serve containers. (This week a new player in this space will be featured as a Daily Dose of Dairy.)

Muuna, for example, continues to reimagine the category with its rollout of the first-ever Pumpkin & Spice cottage cheese. This individually portioned product blends real pumpkin puree, pumpkin spice seasoning, and creamy, protein-packed cottage cheese, conjuring the flavor of pumpkin cheesecake. Part of the new product’s marketing message is that it’s a guilt-free way to enjoy the seasonal flavor. For instance, one medium pumpkin spice latte averages approximately 50 grams of sugar and little to no protein whereas a 5.3-ounce snack cup of Muuna’s new Pumpkin & Spice flavor has only 8 grams of sugar plus a whopping 17 grams of protein, and even contains probiotics and potassium.

http://www.ingredion.us/applications/Dairy/Cheese.html?utm_source=berry_on_dairy&utm_medium=leaderboard&utm_term=728x90&utm_campaign=uscan_ dairy&utm_term=texture

America’s love affair with cheese is both deepening and evolving, according to David Sprinkle, research director at Packaged Facts.

“Consumers increasingly want healthier, better-for-you cheese that isn’t only low in fat or sodium, but is fresh, organic and made from healthier milk. Today’s busy consumers also demand convenience and manufacturers continue to offer products and packaging that are easy to use and store, and are portable,” he says. “Cheese manufacturers are capitalizing on the snacking and on-the-go eating trends with a slew of new products in special cuts, sizes and packs.”

Packaged Facts forecasts innovation will continue to maximize the experience of eating cheese with unique takes on flavor and indulgence, craftsmanship and authenticity, and health and nutrition.

I agree. Below are some recent innovations to inspire cheesy innovation.

But first, have you heard about how South Dakota is disrupting the dairy industry, namely in cheese manufacturing? To learn more, link HERE to an article I wrote recently wrote for Food Business News after attending a media tour showcasing South Dakota’s investment in growing its cheese production. Something to note is how Valley Queen encourages innovation with its customers, which is possible through its use of open drain tables.

“This allows us to add condiments to the curd to make flavored cheeses,” said Doug Wilke, CEO. “The smallest batch size is 10,000 pounds of cheese.”

Photo source: The Mozzarella Company 


Speaking of flavors, The Mozzarella Company is rolling out Dolce Habanero, which is made by mixing sweet apricots and firey habanero chiles into cows milk curds and then pressed into round discs. Dolce Habanero delivers its unique characteristics perfectly timed to tantalize the palate with every bite. First there’s a creamy sensation, then a pleasant sweetness and finally exiting fire.

Saputo’s Frigo Cheese Heads is all about flavor exploration. The company has two new cheese and meat combo snack packs: Queso Blanco with Chorizo and Mozzarella with Salami. Specialty deli meats have continued to show growth year-over year, with 65% of shoppers seeking meat snacks that include spicy flavors and broader ethnic appeal, according to the company.

This combination of meat and cheese is booming, and is especially appealing to low-carb, high-protein dieters. Cheesewich, the original player in the breadless cheese and meat sandwich space, is growing its hand-held combo line with two all-natural options and two halal-certified products. They are: Uncured Genoa Salami & Colby Jack, Uncured Pepperoni & Mozzarella, Halal Beef Salami & Colby Jack and Halal Beef Salami & Mozzarella.


Meat snack marketer Jack Link’s recognizes the meat and cheese snacking space as an opportunity and is rolling out Cold Crafted Linkwich. Made with premium cured meats and real Wisconsin cheese, each Linkwich provides 15 grams of protein and only 1 gram of carbohydrates. The launch includes three varieties: Colby Jack & Hard Salami, Pepper Jack & Genoa Salami and Cheddar & Hard Salami.

Dried 100% cheese snacks are also designed for the low-carb dieter. These cheese snacks come in many forms, shapes and flavors. To read “New cheese snacks feature the crunch carb-avoiders crave” in Food Business News, link HERE.

Some recent introductions in this space include Joyfull Bakery’s Parmesan Crisps, a line of slow-baked 100% parmesan cheese. Available in two varieties—Everything (sesame and poppy seeds, onions and garlic and Original—the crisps are gluten and wheat free, low carb and packed with protein. The 3-ounce containers are intended to be merchandised in the deli or bakery department.

NutraDried Food Company has its new Moon Cheese Toppers. Using patented technologies, the company removes only the moisture from cheese while keeping all the nutrition and flavor to make Moon Cheese snacks. The company is now flavoring that cheese and offering it in smaller pieces than the snack version. Crunchy Moon Cheese Toppers are positioned as a high-protein, flavorful garnish for soup, salad and other meals. Varieties are: Bacon Spiced, Italian Herb and Parmesan. A 2-ounce bag contains 4.5 servings, with a serving being 22 to 26 pieces. One serving contains 70 calories, and 5 grams of both fat and protein. It’s carbohydrate and gluten free, while being an excellent source of calcium.

The company also offers Moon Cheese Mix-Ems. This crunchy snack is a unique tomato and basil pesto seasoning blend with 100% real cheese and sun-dried tomato pieces.

The Specialty Cheese Company now offers Just the Cheese Bars in Aged Cheddar, Buttery Grilled Cheese and Fiery Jalapenos varieties. A single-serving pack (22 grams) contains two bars and provides as much protein (8 grams) and calcium as a glass of milk, according to the company. Made with 100% all-natural Wisconsin cheese, a serving is 150 calories and contains 12 grams of fat and less than 1 gram of carbohydrates, making it very attractive to keto dieters.

Cheese and snacking just make sense, as cheese can be both a treat and protein nourishment. And that’s what Americans are looking for in snacks. Half of Americans say they snack to treat themselves, while others snack to fuel their day or take a quick break, according to Mintel research.

Bel Brands is all about snacking. One of the company’s newest products is The Laughing Cow Cheese Cups, which features the same The Laughing Cow cheese taste but now available in a portable, dunkable cup to enjoy whenever, wherever and however. The new cups join the classic The Laughing Cow Cheese Wedges and Cheese Dippers. Made from real cheese with no artificial colors, preservatives or artificial flavors. The cups come in Creamy Swiss Original, Creamy Swiss Garlic & Herb and Creamy White Cheddar varieties.


Under its Babybel brand is new Babybel Cheese & Crackers. The snack pack combo comes in three varieties. They are: Original with mini butter crackers, White Cheddar with mini butter crackers and Light with mini whole grain wheat crackers. They come in one-count and three-count packs.





Kraft Heinz is making its premium cheese brand Cracker Barrel into a dippable format. New Cracker Barrel Dippers are adult-centric snack packs. The single-serve packs come in four varieties: Cracked Black Pepper Parmesan Dip and Pretzels, Garlic and Herb Jack Cheese Dip and Crackers, Jalapeno Jack Cheese Dip and Crackers, and Sharp Cheddar and Pretzels.






Red Clay Gourmet is introducing the Dip ‘N Devour Snack Pack, which features the company’s award-winning batch-mixed, hand-packed pimiento cheese spread along with La Panzanella Mini Croccantini Artisan Crackers. The pimiento cheese spread varieties are: Sharp Cheddar, Hickory Smoked Cheddar, Flame-Roasted Jalapeno and Sriracha. The North Carolina husband-and-wife owned company uses locally sourced ingredients, when possible, to produce its unique version of this southern treat. For example, they source North Carolina-grown jalapeños and banana peppers. They are roasted and processed by hand. The non-GMO, cage-free egg mayonnaise is handmade weekly and used sparingly.



When it comes to telling a story about cheese, Dorothy’s has one to tell. Owned by Savencia Fromage Dairy, the new line of Dorothy’s branded cheeses has a story that dates back to the 1930s, when young Dorothy Kolb fell in love with the cows at her grandfather’s Illinois creamery, which grew into Kolb-Lena, the first European-style cheesery in the Midwest. After Kolb became the first woman to earn a degree in dairy science at Iowa State University in Ames, she married a fellow cheese-aficionado--Jim Demeter-- and together they reinvented her family business. Now some 50 years later, Dorothy’s family and the Kolb-Lena plant are behind two new cheeses crafted in her honor. Dorothy’s Comeback Cow is a bloomy rind cheese with rustic, fragrant notes and tinged orange with age. Dorothy’s Keep Dreaming is a soft-ripened cheese with creamy notes and a robust flavor. Featuring artificial hormone-free local cows milk and proprietary cultures, Dorothy’s cheeses uphold a respect for the cheesemaking process, including hand-on efforts such as dipping, coating and wrapping.
http://www.ingredion.us/applications/Dairy/Cheese.html?utm_source=berry_on_dairy&utm_medium=leaderboard&utm_term=728x90&utm_campaign=uscan_ dairy&utm_term=texture

Friday, September 28, 2018

Dairy Foods Innovation 2019: Five observations to ponder during your innovation ideation

Photo source: Kellogg Canada 

When the leaves begin to change…it’s a sign you better start thinking about next year. Larger processors are already working on 2020 innovations. But many of the smaller, local/regional processors are able to work in real time to respond to the marketplace. This is a good thing, as today’s consumers are fickle. Ready. Set. Go.

I write this in sarcasm: With reality star Kylie Jenner admitting on Sept. 18, 2018, that for the first time she put milk on her cereal, and liked it, milk might just be cool again. Think of all the farmer dollars spent on milk mustaches and athlete endorsements. All we needed was Kylie. Again, sarcasm.

Truthfully, her endorsement of liking milk on cereal has created a social media buzz. (Honestly, it’s a nice distraction from much of the other news these days.) Lesson to learn: with a few clicks on a keyboard, someone, somewhere is influencing attitudes.

The dairy industry needs to be united in its efforts and have all its bases covered to manage those attitudes. Play offense, not defense, and never back down, even for a minute.

https://bit.ly/2N9Tatg

John Talbot, CEO of the California Milk Advisory Board, explained to member processors this week that there are many loyal dairy consumers getting caught up in experimentation, and we must be very careful how we address those who may be a little more adventurous.

“We find dairy and dairy alternatives in the same refrigerators and consumers don’t seem to have anywhere near the problem with that as we do,” he said. “They’re already consuming both. Telling consumers they are wrong is not going to gain their loyalty, we must show them how we fit in.

https://www.youtube.com/watch?v=UitKclwRmaw“The industry needs to stop talking about dairy ‘alternatives’ because that just legitimizes them,” he said. “They are not alternatives to dairy. They are their own product. Identifying these products as alternatives and then telling our consumers they are wrong to buy them is not a recipe for success.”

On that note, here are my five industry observations that I hope become ingredients in your recipe for 2019 innovation.

But first, got 13 minutes? Please check out this new episode of “Shopping with Michael,” where retail food expert Michael Sansolo interviews me on what’s moving and shaking in ice cream. The Private Label Manufacturers Association filmed this earlier in the month. Link HERE.

Five Industry Observations to Guide your Innovation Ideation

1. Plant-based is not vegan. Make dairy part of the equation.

I recently wrote “Plant-forward, cheese-centric new product innovation” for Food Business News. You can link HERE to read the article. The point is that numerous plant-based foods—think cauliflower crust pizza, veggie noodles and pulse-based snacks—are relying on cheese for color, flavor and mouthfeel. All dairy foods have the opportunity to be part of the plant-based movement. The industry is actually already doing this but not promoting its efforts. Think yogurt or cottage cheese with a side of dried fruits, nuts and puffed quinoa. That’s dairy and plants living in harmony.

2. Offer lactose free to keep shoppers buying dairy. 

Another Food Business News article, “Lactose-free dairy may keep dairy in the diet,” discusses how processors are discovering that eliminating lactose from dairy foods may prevent consumers from switching to non-dairy-like options when the sole reason for the swap is to avoid lactose. (Notice how I did not use the word alternative. That’s for you John Talbot!) Read more HERE.

3. Yogurt needs a makeover. Learn from ice cream.

In the past five years, the ice cream department has been reinvented. It’s become a destination for athletes and fitness aficionados looking for new foods in which to fuel up on whey proteins. It’s also become a snacking destination thanks to the efforts of companies such as Wells Enterprises. Read more HERE.

Needs some better-for-you ice cream ideas? Click on the image to the right.

Yogurt can do this, too. New high-protein concepts such as Peak, Sola and YQ are gaining momentum. There’s also opportunity in unique textures—think squeeze yogurt topping—and herbal (plant!!!) flavors. Read about them HERE.

The biggest growth opportunity is in kids’ products, especially breakfast items. Read more HERE.

Here’s what Sergio Fuster, president, U.S. Yogurt Danone North America, recently told my friends over at FoodNavigator-USA.

“Dairy plays a key role in kids’ nutrition and the prevalence of plant-based is not so relevant when it comes to the kids’ space, but offering super low sugar, more natural options in kids’ area is fueling continuous growth.”

4. Refuel is evolving to energize.

Refuel is not going away. It’s simply that energize is now part of the value-added dairy beverage business. Bye, bye Red Bull. Natural caffeine from coffee is what shoppers are looking for and milk is the perfect mate for coffee. Watch for your Daily Dose of Dairy this week when I highlight a new innovation in the dairy energy space.

5. Get out of the box and offer non-standardized real dairy foods. 

These images speak for themselves.

With that said, on Sept. 27, 2018, FDA Commissioner Scott Gottlieb issued a statement on modernizing standards of identity and the use of dairy names for plant-based substitutes. To read more, link HERE.

Hope these observations spark your next innovation ideation session.
https://bit.ly/2N9Tatg


Friday, September 21, 2018

Frozen Novelties: A growing category thanks to the snacking trend and limited editions

Cones, cups, push tubes, sandwiches, sticks, you name it. Frozen novelties, as the name suggests, are novel treats sold in the freezer. Currently they are a driver of ice cream category growth.

After years of declining sales, they snuck back up on us. The pint may be a powerful package size for flavor adventure, but that section of the freezer is overcrowded and can be overwhelming at times. Multi-pack novelties are an opportunity for expansion. And with some creative R&D, can be just as exciting as pints.

Frozen novelties have 40% share of the $10.7 billion retail ice cream/frozen novelty category, according to data from IRI for the year ending July 15, 2018. While packaged ice cream sales are up 1.9%, thanks to the power of the pint, frozen novelties are up 3.8%.

To read more about The Power of the Pint, link HERE.

www.sensoryeffects.com

It was not that long ago that the retail frozen novelty category was a shrinking business. That's because decades ago, frozen novelties were dominated by bold colors, cartoon characters and fun flavors…mostly designed for kids. But after moms started diligently reading ingredient statements and refusing to purchase products with artificial colors and chemical-sounding ingredients, product offerings started to dwindle. The category evolved to be mostly portion-controlled, low-fat “skinny” products designed for the mom rather than her kids.

Times have changed, again. And kudos to Wells Enterprises Inc., for contributing to this reinvention. The company has done a phenomenal job of making ice cream a snack, a refuel food and an indulgent treat. Data from IRI shows impressive double-digit retail sales growth for Wells, which will likely continue with all the innovations the company has had this past year.

It was about a year and a half ago that the company first rolled out Blue Bunny Bunny Snacks, and since the company has added new flavors to this one-of-a-kind product line. Bunny Snacks are individually wrapped 2.4-ounce ice cream treats sold in packs of six in resealable stand up pouches. Both the inner packaging and outer packaging is clear in order to let consumers see the product.

The company is also growing its Mini Swirls line. These snack-sized treats pack creamy, reduced-fat ice cream, sweet toppings, and tons of flavor into a mini ice cream cone. The two new flavors—Cinnamon Cereal and Mint Cookie Crunch--join Caramel, Chocolate and Vanilla. The cones are individually wrapped and sold in boxes of eight.

Blue Bunny Load’d Sundaes rolled out earlier this year. They are a shopping cart stopper when one is in the frozen department. The 8.5-ounce single-serve sundaes are loaded with tons of toppings and gooey swirls in soft, spoonable ice cream. The clear plastic domed cup showcases the inclusions.

Wells Enterprises invested considerable research into developing the Chilly Cow better-for-you brand. Another first, and so far only-of-its-kind, Chilly Cow is made with ultra-filtered milk, which boosts protein content while providing for 55% fewer calories, 70% less fat and 60% less sugar than regular ice cream. The new brand comes in seven flavors, as a two-pack of half pints and in novelty bars. The flavors are: Brown Butter Salted Caramel, Chocolate Brownie Batter, Chocolate Chip Cookie Dough, Cookies N’ Cream, Mint Dark Chocolate Chip, Sweet Cream Peanut Butter and Vanilla Graham Swirl. An 8-ounce tub flags that it provides 12 to 13 grams of protein, depending on flavor.

Turkey Hill is also shaking up the novelty case with Decadent Delights. The new line of indulgent, sophisticated treats blends premium ice cream with an abundance of fruit to create a four-flavor selection of bars and three flavors of individual-serving parfaits.

The parfaits come in three flavors: Lemon Blueberry, Mixed Berry and Strawberry, with each 4-ounce cup containing 250 to 270 calories, 12 to 13 grams of fat and 2 to 3 grams of protein, depending on variety.

Lemon Blueberry is lemon-flavored ice cream with ribbons of blueberry puree topped with whipped topping and lemon chips.  Mixed Berry is mixed berry-flavored ice cream with ribbons of black raspberry puree topped with whipped topping and chocolate chips. Strawberry is strawberry-flavored ice cream with ribbons of strawberry puree topped with whipped topping and chocolate chips. All those goodies are on full display to the shopper, as the product is sold in packs of three clear plastic cups.

The Decadent Delights bars include Cherry, Chocolate Covered Strawberry, Coconut and Tropical Mango. Each flavor is tailored for audiences looking for an indulgent dessert packed with fruit, chocolate and other premium ingredients. The Cherry bar, for example, features white chocolate ice cream, swirled with chocolate hazelnut and cherry ribbons and is covered in a triple layer of nougat, cherry and milk chocolate rolled in cherry pieces.

Alden’s Organic grew its frozen novelty line earlier this year with products such as the Birthday Cake Ice Cream Sandwich, which is birthday cake ice cream with ribbons of purple icing, sandwiched between two vanilla wafers. There’s also Orange Cream Bars, a nostalgic combination of tangy orange sherbet swirled with classic vanilla ice cream.


And right now, Yasso is getting ready to roll out its first-ever line of limited-edition seasonal flavors. The three new flavors for fall and winter are: Peppermint Crunch, Pumpkin Cheesecake and Sugar Cookie. Pumpkin Cheesecake will hit shelves this month, with Sugar Cookie and Peppermint Crunch following in November, all while supplies last.

Novelties make sense for limited-time offerings (LTOs). They are showing up all times of the year, and are proving to be successful for marketers who choose to invest in rapid turn-around innovation. The concept is classic supply and demand. Shoppers recognize if they don’t purchase the LTO when it hits the store shelf, it may not be available the next visit.


When a product is only available for a short period of time, consumers feel more adventurous and are willing to take the chance and give the product a try. The urgency to purchase provides permission to explore. An LTO invites current consumers to try something new, and at the same time, it may bring in lapsed users or new users of the brand. An LTO also may simply create excitement for a brand, ultimately building brand recognition to attract the consumer at another time. It also serves as a testing ground, to gauge consumer feedback as to if the product should become a regular offering.

It’s time to get novel in the freezer!

www.sensoryeffects.com

Need Technical Ice Cream Innovating Assistance?

The Frozen Dessert Center, housed within the University of Wisconsin-Madison Department of Food Science, will hold its second annual Frozen Dessert Center Conference October 22 to 23 on the UW-Madison campus. Speakers will address the scientific, manufacturing and technical aspects involved in the production of ice cream and other frozen desserts.

Participants will be led through an ice cream sensory evaluation and taken on a guided tour of the UW-Madison’s Babcock Hall Dairy Plant and the Frozen Dessert Center’s pilot plant and lab space.

The conference is designed for manufacturers, product developers, researchers, distributors and sales personnel involved in the field of ice cream and frozen desserts. Attendees will gain relevant and up-to-date information on production, ingredients, equipment and distribution.

For more information, link HERE.