Americans continue to cook more at home than they did before COVID, said Heather Prach, vice president of education for the International Dairy Deli Bakery Association, Madison, Wis., who spoke at IDDBA 2023, the association’s annual tradeshow that took place in Anaheim, Calif., this week. Citing a recent IDDBA survey, she said 50% of consumers are mixing scratch cooking with fully or partially prepared foods when cooking at home, a trend that represents a strong opportunity for in-store deli innovations.
This presents an opportunity for dairy product innovations, too. Think savory sour creams that function as a cooking sauce or pasta salad mixer. What about globally inspired shredded cheese blends? The opportunities are infinite.
To read more about this, link HERE to a Food Business News article I wrote on the topic.
Dairy products have been a staple in American households for a long time, and a recent survey from Atomik for the National Frozen & Refrigerated Foods Association shows this still remains true for the majority of consumers. June is National Dairy Month, and while most U.S. adults (70%) already say the dairy aisle is essential on every grocery trip, there are budget-friendly and alternative options that make the dairy aisle a key stop for every kind of shopper.
- Taste/flavor: 72%
- Fulfills a craving: 62%
- Curbs the appetite: 48%
- Convenience: 44%