Explore the seven themes fueling ice cream innovation in 2023 by linking HERE to view a 9-minute presentation on what’s hot in the freezer.
When it comes to food and beverage, today’s consumers want it all, according to new consumer research from Culinary Visions. This nationwide survey of more than 2,100 consumers found the hectic pace of modern life requires fast fuel as much as personal service and social food-centric experiences.
This is especially true of the youngest consumers, the emerging Gen Z workforce with their fat wallets because they moved back home into the family basement and are still on the family phone plan, health insurance, etc., etc., etc. (I feel your pain!)
“In 2016 Culinary Visions coined the term Oxy-Modern to describe a world of cultural contradictions that were driving food culture,” says Sharon Olson, executive director. “In the most recent study, we found that trends and counter trends are very much at play in today’s menus.”
This most recent study finds American consumers continue to be captivated by opposing trends both at home and away from home. The research identified three important areas where food professionals should focus on their innovation efforts. They are:
1. Fast Fueling AND Taking Time to Socialize
Pandemic weary consumers have returned with enthusiasm to immersive experiences like food festivals, street markets and fancy food emporiums where food is both the attraction and the entertainment. More than seven out of 10 (71%) of those surveyed said they enjoy a food market experience because it is just as much a social occasion as it is a shopping trip.
Yet the pace of life and volume of commitments are also fueling fast-casual and quick-service restaurants. More than half (57%) of survey participants said sharing a meal with a friend or family members in the car suits their hectic lifestyle.
How can we make dairy foods more of an experience? And, at the same time, make it an experience that complements on-the-go lifestyles? Texture is definitely an attribute to tap into.