Growing interest in immune health is forecast to continue to grow, according to the International Food Information Council’s online surveys completed November 4 to 9 (n=1000) and December 2 to 6, 2021 (n=1000). More than half (57%) of respondents expressed interest in foods or beverages that support immune health.
Dairy foods have long been a player in this space with probiotics in cultured dairy foods, with or without vitamin D fortification. It’s time to make sure you are adding these beneficial bacteria to everything from yogurt to kefir to cottage cheese. This includes frozen variations, as well plant-based alternatives.
Probiotics has become a familiar term to many since the pandemic. Awareness of their immune benefits is rising and companies are exploring ways to differentiate in the competitive market. This might be through the inclusion of other recognized immunity-boosting ingredients or prebiotic fiber. Maybe it’s the inclusion of botanicals or nootropics.
The global probiotics market size was estimated at $54.8 billion in 2020 and is expected to grow at a compound annual growth rate of 7.2% from 2021 to 2028, to a valuation of $95.3 billion, according to Grandview Research. It is driven by the growing consumer inclination towards preventive healthcare in conjunction with the development of efficient probiotic strains.