Photo source: California Milk Advisory Board
Transparelocalicious. This is a term coined by Morgan Spurlock, the documentary filmmaker of the 2004 film: Supersize Me. It’s also a term that’s about five years old, but its significance accelerated with the pandemic.
Ah, the pandemic. What a difference a year makes! Right? We must all be patient as many of us take baby steps when we reenter a mask-free, in-person world at the gym, shopping, dining and eventually, travel and trade shows.
Speaking of trade shows, I’ve purchased my ticket and booked my hotel for Anuga, the biennial food exposition hosted by Koelnmesse GmbH. The 2021 installment is scheduled as a hybrid event taking place October 9 to 13 in Cologne, Germany. The digital Anuga@home event will enhance the physical platform, allowing more food industry professionals than ever before to participate in the world’s largest trade fair for foods and beverages. Hopefully, you will plan to attend.
For more information, link HERE.
Back to the moment and how we can build on what we learned this past year. Let’s not forget about the toilet paper shortage one year ago, along with the milk that got dumped and the crops that were buried.
Michael Pollan wrote in an article in the Washington Post:
“The first teachable moment of the pandemic, for me, had to do with the supply chain…It became clear that we have two distinct supply chains for toilet paper, as we do for food…As one sector (schools, offices, etc.) collapsed, the other (retail) came under extraordinary pressure. You might think a company could say, ‘We’ll move all this toilet paper over from institutions to supermarkets.’ The companies just couldn’t adjust. Efficiency is a wonderful thing. It can result in benefits such as lower prices and better uses of resources. But a hyperspecialized system is more vulnerable to disruption; it is not resilient. This is also the case with our food supply.”
He concludes with:
“The (food) system was incredibly specialized and efficient, but that made it not resilient enough to adapt during a crisis…One of the positives that came out of last year was that many consumers realized that local farms and food producers that were detached from this hyper-efficient food supply chain are great alternatives.”
Link HERE to read the entire article.