Photo source: Food Culture/MilkPEP
I hope those of you who typically celebrate the Thanksgiving holiday managed to connect and enjoy some time with family and friends, even if it was via a Zoom call or a drop-off dinner. I am very thankful for the almost 9,000 subscribers to the Daily Dose of Dairy and especially thankful to advertisers and sponsors. If you are interested in supporting this electronic innovation tool, please send me an EMAIL and I will share some opportunities that are still available for 2021.
Best, Donna Berry
It’s the countdown to the end of 2020. You may think your company did a good job of pivoting, adapting and even rebooting to the long-lasting changes from the pandemic that have impacted the production, manufacturing, distribution, sale and even preparation of foods at home and in foodservice. Congrats on your efforts…but you may have missed the most important consumer. It’s that demographic that is being born now and will be adults in 18 years. And guess what? They will be the most different of any generation and also fewer in number. It is paramount that we make them “real dairy” consumers with innovations that appeal to the gatekeeper on all fronts: nutrition, clean label, sustainability, and more. These have to be products made with ingredients that mom and dad trust.
I like to encourage readers to think out of the box and think beyond today, tomorrow or even next year. So here’s something to ponder. A very close college friend is an OB/GYN in the Chicagoland area. Her schedule has recently gotten quite hectic because of many moms-to-be entering their 8th and 9th month of pregnancy. As she describes it, these are the pandemic quarantine babies. And while the next two months are going to be very busy for her, she expects business to slow down dramatically.
The initial spike in births is the result of those first few weeks of being stuck at home with partners. But just like the home cooking and baking started to lose appeal, so did the romance. Economists predict that the U.S. may have around 500,000 fewer births this coming year because of the pandemic. It’s not necessarily because couples got sick of each other, it’s more of the financial insecurity, the stress and the uncertainty of everything from education to employment. On the upside, teen pregnancy in developed countries is speculated to be significantly down, as there were no homecomings, proms or graduation parties.
The Brookings Institute, a Washington, D.C.-based nonprofit public policy organization, published an excellent overview of what it calls the “Covid Baby Bust.” You can read it HERE.
The subscription box service is designed to make introducing new foods and flavors more convenient, especially while parents are busy juggling childcare when working from home. The boxes only contain organic, shelf-stable foods, which limits dairy’s presence to ambient yogurt fruit pouches, yogurt melts and cheesy snack puffs.
Here’s another rather recent innovation: Healthy Height protein shake mix. Healthy Height was developed and tested by pediatricians to give a holistic solution to nourish growing children, predominantly in the 3 to 9-years age group, including those children who lack nutrition due to health issues that may impair eating. It also helps support nutrition in picky eaters, a universal problem that causes a lot of stress to families.
The drink mix contains 12 grams of whey protein per serving, with no artificial ingredients, corn syrup or chemically sounding additives. It is gluten-free, soy-free, no GMO’s and includes 350 milligrams of the vital amino acid arginine per serving. It also is low in sugar and sodium. “Picky-eater approved,” Healthy Height can be mixed into ice cream or pancake batters, as well used in shakes and smoothies.