I asked the kids to think of a center-of-store packaged food that they won’t eat and why. One boy went at with Chef Boyardee ravioli. After I gave him his minute, I stopped him. I explained how there’s an organic counterpart produced under the Annie’s label. Same concept, similar technology to form and fill the mini pastas, and identical retort process to give those cans a shelf life of about two years. That’s food science. He was speechless.
I distributed a small paper cup of raw whole almonds to each student and slapped a $100 bill on the table. I challenged them to squeeze the almonds to fill up the cup. I would pay the first student who could squeeze out even one drop of nut juice (thanks KJ for the descriptor). We all know I came home with the cash.
This really got them thinking.
I explained that science is used to make all types of food, conventional to organic. I opened their eyes to looking at the prepared food to think about its origins, the energy and resources that go into making that food, and even its impact in terms of waste and disposal.
Examples and stories, that’s always been my preferred way to communicate. After the almond activity, it was an easy sell for them to see how much less processed cows milk is as compared to nut and pea beverages. Still, someone spoke up and shared her view about it simply not feeling right to drink another mammal’s milk.
That’s a valid opinion. One I felt was not mine to counter. This thought process, my friends, is one of the biggest threats to fluid milk.
Interestingly, she had no problem with foods made with milk. Something for us to think about.
One student accused the food industry of feeding him petroleum via artificial colors. I countered him and said that it’s his choice to choose his beverages. I asked him if he was fine with his lemon Gatorade having no color, which would be the same for every other flavor of Gatorade. He said this was not acceptable. I informed him that his purchasing dollar keeps artificially colored Gatorade in the market, as there once was a clear line that was free of artificial color. No one bought it.
I did offer that food scientists are working very hard with trying to develop naturally sourced vibrant colors with the same performance and longevity as their artificial counterparts.
Food science is also allowing the industry to get creative with milk proteins. It’s time to start thinking about the next-generation of protein-enhanced dairy foods in order to keep dairy relevant with those 18-year-olds who will soon have more spending power.
1. Team up with Coffee and Caffeine. It’s time to compete in the energy drink space as well as get more aggressive in sports nutrition. Coffee and milk are a perfect duet. Together they provide natural and sustained energy along with recovery protein.
Mövenpick of Switzerland now offers Coffee Shot, which is made from 100% roasted coffee extract and 1.5% fat milk with no artificial additives. Mövenpick Coffee Shot Espresso is an ice-chilled caffeine kick in shot format. It’s described as an Italian coffee treat with that extra caffeine kick of a triple espresso and is designed to boost energy at any time of the day. Each 100-milliliter bottle contains 109 milligrams of caffeine and a mere 66 calories, 1.4 grams of fat, 8.4 grams of sugar and an impressive 3.8 grams of protein. With some added whey proteins, this drink could be an endurance shot-style beverage.
Innoprax, also of Switzerland, recently added Caffe Lattesso Sport to its coffee-milk lineup. Each 250-milliliter cup with sipping lid contains 16 grams of high-quality milk protein for building and preserving muscle mass. The powerful caffeine boost (140 milligrams) from fresh espresso stimulates the central nervous system and helps the consumer take full advantage of their potential, according to the company. Ideally one should enjoy a cup of Caffe Lattesso Sport one hour before or after training. The drink is a blend of 75% lactose-free skimmed milk with added milk protein, 21% Arabica highland coffee and 4% sugar. (Note the lactose-free attribute.)
Kri of Greece extends its High Protein Super Spoon brand to the freezer case. The brand made its debut about two years ago as a refrigerated yogurt. Now it’s a frozen product. The product is Greek yogurt combined with superfruits and frozen in single-serve cups that come with a spoon. Flavors are: Blackberry, Black Currant, Blueberry and Cranberry. Each 105-gram cup packs in 9.3 grams of protein.
That’s what Germany’s Emmi is doing with its Caffe Latte ready-to-drink coffee milk line. The beverage brand now includes a range of lactose-free formulations. Starting in February 2018, there will be new Emmi Caffe Latte Balance without lactose and reduced in calories and fat.
The people at Omira GmbH in Germany have built an entire business around lactose-free dairy foods with its MinusL brand. This month the company is adding three protein power foods to the lineup. There’s a 1-liter milk carton that contains 51 grams of protein and a fresh cheese with fruit cup concept that provides 12 grams of protein.
The dairy industry must constantly evolve to stay relevant, to be part of the conversation.
Need some additional brainstorming assistance? Let me introduce you to my oldest son’s classmates.
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