Hold onto your seats! Dairy is getting fun.
Last week I wrote about how we are all ambassadors for dairy and the time is now to speak up. That’s because “it” is out there. What’s “it?”
“It” is the truth about dairy. That it is inherently nutritious. That pasteurization makes it safe and does not impact that inherent nutrition. That milk delivers 13 essential nutrients, including calcium, vitamin D and protein. And, that milk’s unique matrix also provides the body with bioactives responsible for critical steps in physiological functions.
If you missed the September 12, 2025, blog, you can read it HERE.
Now is the time to talk about all of it. And make it more. It's all about dairy with benefits.
Let’s explore some recent dairy launches and the opportunities they present. I hope I fuel your innovation fire.
StrongR is a yogurt drink with colostrum. Inspired Functional Brands provided Newtopia attendees a sneak peek at the new concept.
At the heart of StrongR is nature’s first superfood: colostrum. With its unique combination of key vitamins, minerals and immuno-active proteins, colostrum helps nourish the gut’s microbiome while strengthening the immune system, according to the company. Made with whole milk and containing more than 10 billion probiotics, StrongR yogurt drinks come in Blueberry, Mango and Strawberry-Banana flavors. Each 7.6-ounce bottle provides 8 grams of high-quality, complete protein.
Speaking of protein, dairy owns this space. And we need to be loud about owning it.
Little Chute, Wis.-based Nurri, a brand that debuted this year with a line of shelf-stable canned protein milk shakes, is a case in point. The brand’s rapid growth is unprecedented in value-added fluid milk.
The company starts with a base of ultra-filtered skim milk, to which lactase is added to intensify the inherent sweetness. To further reach the target sweetness level, the brand relies on a blend of three high-intensity sweeteners: acesulfame potassium, sucralose and monk fruit extract. That’s right. There’s artificial sweeteners in this protein shake, and consumers are drinking it up. That’s because each 11-ounce can contains 30 grams of high-quality, complete protein and a mere 1 gram of sugar.
The brand made its debut at Costco stores nationwide in packs of 12 11-ounce slim cans. The first flavor to launch was Chocolate. Vanilla soon followed. Most recently, Strawberry hit the shelves. The Costco by me has been selling out on a regular basis.
This week the company launched these three flavors, along with new Mocha, in Walmart stores nationwide. They are selling at Walmart as single cans for $2.97.
“Our goal is to make Nurri more readily available to more people, and adding Walmart as a retail partner is a big step in accomplishing this,” said Adam Tollefson, Director of Marketing. “With this expansion and availability of single cans, even more shoppers will be able to try Nurri, while our loyal fans will enjoy greater accessibility and variety.”
The addition of single-can varieties plus new flavors signals Nurri’s trajectory, which is moving full steam ahead in innovation and scale. The new Mocha flavor delivers Nurri's signature benefits: 30 grams of protein, 1 gram of sugar, 150 calories, and 100% recyclable aluminum packaging, plus it packs an added energy boost with 80 milligrams of caffeine.
Speaking of caffeine and protein. Value-added, ready-to-drink lattes are on fire. Value comes in the form of collagen.
This is best exemplified by Healthee’s new ready-to-drink Protein Cold Brew Latte line. Each of the three varieties is made with micellular casein isolate and bioactive collagen peptides, with the type of collagen supported by clinical research demonstrating a specific benefit. There’s Bone (Sea Salt Caramel), Joint (Chocolate) and Skin, Hair & Nails (French Vanilla). Cans include a QR code for accessing the clinical studies supporting the specific collagen peptides.
An 8-ounce can of Healthee Protein Cold Brew Latte contains 70 calories and 15 grams of protein. The drinks have no added sugars and are sweetened with stevia.
To read more about formulating with collagen, link
HERE.
YOMilch in Germany recently introduced a yogurt with collagen hydrolysate. And Meiji is rolling out Meiji W Skin Care Yogurt to the Japanese marketplace. The yogurt is formulated with a proprietary blend of ingredients, including SC-2 lactic acid bacteria, collagen peptides and sphingomyelin. These components are reported to offer two benefits: protection against UV-induced skin irritation and maintenance of skin moisture levels. And, Korea Yakult’s gut health functional fermented milk product “Will” is entering the Taiwan market under the “hy” brand. The brand is also launching a new Low-Sugar Strawberry variety, which maintains the gut health patent probiotic HP7, while using a low-sugar formula that reduces sugar content by 45% compared to the original product. In addition, collagen has been added to meet the needs of Taiwanese women consumers who are focused on both health and beauty.
Protein-packed ice creams are experiencing a second life, after a crash and burn right before the pandemic. The science has improved, as has the available ingredients—namely allulose and monkfruit—available to formulators.
With 30 grams of protein per pint and 85% less sugar than traditional ice cream, Protein Pints is redefining functional frozen treats without compromising on taste. Made with natural ingredients and no artificial sweeteners, each decadent, gluten-free pint delivers all nine essential amino acids, a smooth, creamy texture, and just 120 to 160 calories per serving. The product got a major plug this week during a tasting on the Today Show. You can view the clip
HERE.
“We’ve been blown away by the response to Protein Pints since launching nationally earlier this year. Consumers have made our first five flavors a staple in their freezers, and the demand from both shoppers and retail partners made it clear. People are hungry for more,” said Paul Reiss, co-founder and CEO of Protein Pints.
The company announced this week that it is adding Cookies & Cream and Coffee flavors to its original lineup of Cookie Dough, Peanut Butter Chip, Chocolate, Mint Chip and Strawberry.
Like I said, dairy owns protein. It appears that there’s an opportunity to play in the better-for-you soda space. Move over poppi, Olipop, Bloom Pop and Pepsi Prebiotic Cola. Hello sparkling dairy protein drinks.
The total better-for-you soda category in the U.S. is more than $1 billion and is up 70% year-over-year, with 20% growth from Q4 2024 to Q1 2025, according to retail sales data from SPINS. The “2025 CPG Outlook: Industry Update & Trends Predictions” report from SPINS, which tracks innovation across the entire U.S. food and beverage landscape, identified three of the top-five categories for product innovation as being beverages. Sports and energy drinks claim the number-one spot, shelf-stable ready-to-drink coffees and teas come in third, and kombucha and other functional beverages finish fifth.
Genius Gourmet offers new Sparkling Clear Protein beverages containing whey protein isolate drink. The shelf-stable, lactose-free beverage comes in a 12-fluid-ounce slim can and contains 90 calories and 20 grams of protein. They are free of artificial colors and preservatives. Flavors are Blue Raspberry, Fruit Punch and Orange flavors.
The there’s Dirty Soda. Dirty refers to the addition of extras, and creamer—dairy or non-dairy—is one of the primary extras.
This is something that Laverne—of the late 70’s to early 80’s sitcom Laverne and Shirley—introduced to America. Her favorite beverage was mixing Pepsi with milk. At first it sounds odd, but it’s not much different than a root beer float: root beer with a scoop of melty ice cream.
So now we have dirty soda, which started out as a “treat” type beverage void of caffeine and alcohol. It’s a trend that started in Utah in the Mormon community and has expanded across the country, much like how boba tea spread from Asian California communities to the rest of the country.
Boba tea started in food service, but now there are ready-to-drink canned and bottled versions. That will likely be the future of dirty soda. At its simplest, dirty soda is about two-thirds soda water, mixed with flavored syrup and, in most cases, cream. Beverage formulators need to get busy.
And lastly, I believe the time is finally right for Golden Milk, the ancient Indian beverage known as haldi doodh. It is non-caffeinated and has a bright gold beverage. The color is the result of adding yellow turmeric into white cows’ milk. Historically served warm, and often as a nighttime relaxing beverage, modern versions of golden milk include iced lattes and smoothies, with or without other spices, such as cardamon, cinnamon or ginger, and some kind of sweetener. Honey is very common. The beverage may also be referred to as turmeric milk to emphasize the addition of the ayurvedic plant-based ingredient.
Turmeric has earned global recognition as a “superfood” thanks to its bioactive compound curcumin, which has antioxidant, anti-inflammatory and antimicrobial properties.
A study published in the July 2022 issue of
Molecules examined the extractability of curcuminoids from turmeric using different liquids, including water (cold and warm) and various milks (dairy and plant-based). The researchers found that warm dairy milk extracts significantly more curcuminoids than water. You can read more about the study
HERE.
The concept of Golden Milk can be translated into other dairy products, including ice cream and yogurt. Earlier this year, Desi Naturals introduced Indian Yogurts in 5.3-ounce cups. Varieties are Honey Turmeric, Malai Kulfi (dessert style), Mango Cardamon (homestyle) and Mishti Doi (Indian crème brulee).
Hopefully I have fueled your innovation fire. Have a great weekend.
