Friday, September 13, 2024

The Future of Fresh Includes Real Dairy. Real is Back.

 

It’s Friday the 13th! Be safe! Don’t walk under a ladder! Watch out for black cats crossing your path And, keep up the great work selling fresh, convenient dairy foods. 


First, did you know that Real Dairy Milk is  fueling innovation in the esports nutrition space? The Milk Processor Education Program (MilkPEP) is working to get milk marketers to integrate milk into the gaming space as the “performance drink of gamers,” especially with younger consumers. Read an article I wrote on this topic for Food Business News HERE.

Earlier this week, Deloitte published the sixth edition of its annual assessment of the state of fresh food. You can access “A fresh (food) take on grocery convenience” HERE. Deloitte’s findings are all about grocers bringing “fresh convenience” to consumers as they plan their meals, choose where to shop and select their food. The survey was conducted in May and June of 2024. Responses came from 100 U.S.-based grocery retail executives from organizations with at least $1 billion in annual revenue and 2,000 U.S. consumers.

Many of the findings complement the latest “got milk?” campaign from the California Milk Processor Board called “Real is Back.” You can link HERE to the website and view the two one-minute clips. I promise they will put a smile on your face. 

“Where there’s milk, there’s togetherness. And nothing nourishes more than a Real moment of connection. Real is back. Happiness is back.”


 

Key takeaways from the Deloitte report are:

  • Consumers seek simplicity when it comes to food purchases. Fifty-two percent of respondents say they value convenience now more than they did in the past. This sentiment is more prevalent among millennials (57%) and Gen Z (61%), indicating a lasting trend.
  • Similarly, grocers recognize the value of easier options, as more than eight in 10 (84%) agree successfully competing on convenience is key to increasing unit sales volume.
  • More than half (53%) of consumers surveyed say that figuring out “what’s for dinner” is one of their major pain points, and 44% would regularly buy from a grocery store that could help them with meal planning.
  • Grocers are recognizing the importance of fresh food, as more than half (52%) of grocery executives expect fresh to be their most strategically important department over the next one to three years. The produce, deli and meat departments lead this charge.

 Dairy products need to be in these places. Get dairy dips and dressings into the produce department. What about sour cream by the baking potatoes? Culinary cooking butters can be sold in the packaged meat case. The deli department also tends to be a grab-and-go lunch destination. All types of single-serve dairy products have a place here.

  • Nine in 10 U.S. consumers say fresh food makes them happy, and two-thirds (66%) would pay a premium for fresh food. On average, shoppers say they would pay 22% more for fresh over the alternatives, such as canned, frozen or other options. (The only canned dairy product I am aware of is Cougar Gold Cheese produced at the Washington State University creamery. It is delicious!)

Dairy marketers need to market the freshness of Real Dairy. Most dairy products are already convenient.  

  • When it comes to deciding between either fresh or convenient food, ease often wins. Eighty-two percent of shoppers say convenience drives their fresh food decisions. In addition, two-thirds (67%) of consumers say that on busy days, they buy more convenient food items, even if they are not healthy (or fresh).

All of this must be taken into consideration by dairy marketers as grocery retailers are working to navigate a new wave of change that is challenging their conventional business models. Grocers understand the value of convenience as 85% say they are making significant investments to increase it. 

They want to stock fresh, convenient dairy foods. They are a great value and, well, you know the rest. They are delicious and nutritious.  Be safe! Happy Friday the 13th!



Friday, September 6, 2024

Dairy’s Role in School Lunches and Healthy-Aging Products. And, Cottage Cheese Continues to Boom.

 

In case you have not heard, California is getting ready to ban artificial food colors in its schools. The California Assembly voted to pass California Assembly Bill (AB) 2316, named the California School Food Safety Act, on Aug. 29, 2024. The bill is waiting for Governor Gavin Newsom to sign it into law. Once passed, the legislation would go into effect Dec. 31, 2027. It will make it illegal for public schools to offer food to children that contain any of six artificial dyes--red 40, yellow 5, yellow 6, blue 1, blue 2 and green 3--due to their potential developmental and behavioral harms to children. 

“Consumers everywhere are voicing a clear preference for naturally derived rather than artificial colors and are craving a return to more wholesome foods and beverages,” according to Caroline Schroeder, head of global marketing at Lycored, today’s blog sponsor. “We’re excited for customers, scientists and food experts to meet their new best friend: ResilientRed BF.”

This naturally derived lycopene-based red shade is sourced from tomatoes and ideal for ultra-high temperature (UHT) pasteurized dairy and plant-based beverages. It provides resiliency and stability across pH, light and heat extremes, and offers a viscosity for easier flowability. For more information, link HERE or on the banner ad. 

Think strawberry milk served in schools, especially in California. Think refreshing, healthful-aging beverages for women. 

As someone who does not care for chocolate, I’ve always opted for strawberry flavor, when available. Now, with cocoa prices expected to remain out of control until way into 2026, food and beverage companies are getting creative with local flavors and domestically grown crops. This is apparent in what the dairy and alt-dairy industries are experiencing this autumn. 


Check out these two adult-centric dairy beverages from Thailand. Mary Anne Dairy Products Co., Ltd. offers lactose-free UHT M Milk Rose Black Tea. Each 180-milliter refrigerated carton contains 110 calories, 2.5 grams of fat, 6 grams of protein, 2 grams of fiber and 5 grams of sugar, none of which are added sugars. The product is also fortified with bone-building vitamins and minerals. 

I.P. One Co., Ltd., also known as Innovate Passionately, has two new shelf-stable milk beverages also designed for healthy aging. Details on these products will come Monday as a Daily Dose of Dairy. 

Formulating for healthy aging is a growing segment, and dairy has a prominent role in it, as protein, calcium and vitamin D are paramount to preserving lean muscle. Dairy proteins have been proven to reduce sarcopenia, which is aged-related loss of muscle mass and strength.

In case you missed this Daily Dose of Dairy earlier in the week, The Collective has a new range of functional yogurt pouches for on-the-go adults. The six varieties all contain live and active cultures. They also feature different functional ingredients to address specific health and wellness occasions. Each 130-gram pouch contains less than 100 calories.

Gut Feel is a vanilla-flavored, no-added-sugar kefir yogurt that contains billions of live cultures (14 strains) and is a source of fiber.
Immunity is cherry and acai Greek-style yogurt that is high in vitamins C and D.

Invigorate is passion fruit yogurt with and energy-boosting ginseng. It provides vitamin D and calcium.

Kickstart blends British oats and whole grains with blueberry and raspberry natural yogurt. It is high in vitamin D and a source of fiber.

Restore features apple and kiwi flavors along with spirulina, a source of additional protein. The yogurt is high in vitamin D and a source of calcium for muscle repair.

Uplift is a peach and raspberry Greek-style yoghurt. There’s also a dairy-free peach and vanilla version.

“Yogurt is the ideal snack, as it is inherently nutritious, healthy and tasty, but its traditional pot format means it is quite inconvenient to eat beyond the four walls of your home,” says Tor Hunt-Taylor, marketing director. “And with so many offerings lacking in flavor or full of artificial ingredients, yogurt often gets a bad reputation for being boring. It was time to bring something completely new to market and breathe fresh life into the category.”


Let’s jump back to school, specifically foodservice at colleges and universities across the country. Chartwells Higher Education, a recognized leader in contract food management, has once again identified the top-five food trends for the upcoming fall semester that are set to make waves in campus dining. The number-one trend: Cottage Cheese. 


“Cottage cheese is making a comeback as a versatile protein source, finding its way into a variety of dishes from breakfast bowls to queso dips,” according to Joe Labombarda, senior vice president of culinary. “Its high protein content and adaptability make it a go-to option for students looking to fuel their day. Chartwells’ test kitchen is experimenting with several related recipes to deploy on campuses this year, including a homemade high-protein ranch dip and hearty cottage cheese wraps.” 

Chef Sarah Bodner, research and development executive chef at Chartwells Higher Education,” adds, “Our latest survey of over 72,000 students shows protein and international flavors are among the top priorities for today’s college students. Foods like cottage cheese offer students a versatile, high-protein option that can easily be incorporated into different dishes throughout the day.” 

Dairy foods marketers need to up their game with cottage cheese, both in schools and retail. Germany’s Karwendel-Werke Huber GmbH & Co. KG, for example, markets Exquisa Cottage Cheese in convenient 200-gram containers. The key here is the that the company boldly labels the product as “High Protein.” 

The reality is that contrary to what is often reported in mainstream media, dairy is thriving in today’s market. As consumers become more health-conscious, they are rediscovering the nutritional benefits of dairy, such as high-quality protein, calcium and vitamins that support overall health. Here are three brands known for their innovation within the category. 

We may as well start with cottage cheese. Since acquiring the Breakstone’s brand—among other cheese brands—from Kraft Heinz, Lactalis Group has been busy with designers to update packaging. The contemporary twist on Breakstone’s cottage cheese emphasizes the brand’s rich heritage with an emphasis on modern ways of enjoying the cultured dairy food. 

Clio Snacks has been all about snacks since its inception in 2015 when the company introduced Americans to refrigerated, grab-and-go Greek yogurt bars dipped in chocolatey coating. The brand’s most recent innovation is Mini Greek Yogurt Bars Dipped in Yogurt in strawberry banana and mixed berry varieties. The bite-sized snack bars are made with whole milk Greek yogurt and real fruit. 

“This product reflects our commitment to providing great-tasting, better-for-you, grab-and-go snacks so consumers don’t have to compromise between taste, nutrition and convenience,” said John McGuckin, CEO of Clio Snacks.

Over the past two years, Clio has increased its grocery store presence in the U.DS. by 83%. Clio products are now available at more than 150 colleges and universities, with expectations to double before the end of 2024. Clio also has a strong presence across multiple airports and a new vending partnership due to the formation of an internal food service team. Expanding its footprint internationally, Clio has launched three products in more than 500 locations across Canada this year.


Clio resonates with consumers because of its better-for-you halo that includes the benefits of Greek yogurt, such as protein and probiotics, as well as the portability that makes it a convenient snack, according to the company’s founder Sergey Konchakovskiy. He created the product in an effort to get his children to eat more nourishing snacks. 

Maple Hill has redesigned its packaging, too. The 100% grass-fed, organic dairy brand is focusing on its 100% regenerative farming practices with its small family farms. The messaging is all about dairy that’s better for you, the cow, the land and the farmer.

The dairy category is experiencing a surge in innovation, with new and exciting products that cater to diverse tastes and dietary needs. Keeping the label clean and simple is an important strategy moving forward.