Friday, April 25, 2025

The Dairy Processor List. Edition 1: Food safety, colors, sugars, clean labels in schools and reformulations for retail.

 

The Dairy Processor List will be a recurring Friday blog topic as we try to navigate the chaos taking place in Washington, DC. It will highlight the good, the bad and the ugly. Welcome to the first edition.

 
1. Food Safety. The industry needs to ensure consumers that the products it manufactures are safe, and will continue to be safe. Headlines like the following—"FDA Suspends Milk Quality Testing Program for Job Cuts” and “Is Your Milk Still Safe? FDA Puts Dairy Testing on Hold.”--are provoking unease and it’s paramount that processors communicate their food safety programs. 

On Thursday, April 24, 2025, Roberta Wagner, senior vice president of regulatory and scientific affairs at the International Dairy Foods Association (IDFA), issued the following statement clarifying a pause in the U.S. Food and Drug Administration’s (FDA) lab proficiency testing program.

“The suspension of FDA’s Grade ‘A’ proficiency testing program does not reduce the types or frequency of milk quality tests for Grade ‘A’ milk or finished dairy products as it makes its way from farms to stores across the country. All Grade ‘A’ milk continues to be subject to stringent testing and oversight throughout the supply chain—on the farm, before transportation and multiple times at processing facilities—by both state and federal regulators, as outlined in the Pasteurized Milk Ordinance. Milk and dairy product safety remains a top priority in the United States, and consumers can continue to trust that the dairy products they purchase at retail are safe to consume. The FDA is actively evaluating alternative approaches for its annual evaluation of laboratories that test required Grade A milk samples, which is the purpose of proficiency testing and evaluation programs. FDA will keep all participating laboratories informed as new information becomes available.”

The paused program was a proficiency check for laboratories, not a test of the milk or dairy products themselves. It served as an internal evaluation tool to ensure FDA-affiliated labs could accurately analyze milk samples. Many of these labs are also evaluated by third-party programs to ensure proficiency. Under the proficiency program, labs are asked to test milk samples spiked by FDA with microbiological, animal drug and chemical contaminants. The labs are evaluated on whether their results concur with those of FDA reference labs for each sample. FDA spikes the samples, analyzes them and then allocates them into appropriate shipping containers and sends them to labs for analysis. The results need to match closely the results of FDA plus or minus a small percentage. FDA has stated they are committed to finding alternative methods to maintain the lab performance monitoring and will share those alternatives when identified.



2. Colors. I don’t want to say I told you so, but for years I’ve been encouraging processors to clean up their labels and eliminate artificial additives, with colors being the biggest one. 

The FDA, which is part of the U.S. Department of Health and Human Services, intends to phase out all petroleum-based synthetic dyes from the nation’s food supply and plans to work with food and beverage companies to do so., according to Robert F. Kennedy Jr., secretary of HHS, in an April 22 news conference. The FDA is fast-tracking the review of calcium phosphate, Galdieria extract blue, gardenia blue and butterfly pea flower extract as new alternatives for color.

My colleague Jeff Gelski at Food Business News wrote a comprehensive synopsis HERE.

3. Sugars. After eliminating dyes, I’ve been encouraging processors to reduce added sugars for years. And kudos to the many of you who have already done so. During that same news conference, RFK Jr. called sugar a “poison” that was giving America a “diabetes crisis.” Read more about what he said and how the Sugar Association responded HERE.

3. Clean Labels in Schools. IDFA has been busy. The same day as RFK Jr. demonized synthetic colors, added sugars and food additives, in general, IDFA announced the “Healthy Dairy in Schools Commitment.” This is a voluntary, proactive pledge to eliminate the use of certified artificial colors in milk, cheese and yogurt products sold to K-12 schools for the National School Lunch and Breakfast Programs by the start of the 2026 to 2027 school year, or July 2026. 

The goal of the Commitment is to eliminate the use of Red 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5 and Yellow 6 in any milk, cheese, and/or yogurt products sold to K-12 schools for reimbursable school meals. Today, the vast majority of dairy products sold to schools do not contain any certified artificial colors, as most dairy processors have chosen not to use or decided to remove or replace these ingredients in the past. Moving forward, all companies supporting the Healthy Dairy in Schools Commitment have pledged to discontinue products containing certified artificial colors or to reformulate products with natural ingredients, joining the majority of companies that will continue making products for schools without certified artificial colors. At the same time, dairy companies will continue to reduce added sugar and work with school nutrition professionals, parents and students to educate them about the benefits of milk, cheese and yogurt in healthy diets.

“Dairy products in school meals including milk, cheese and yogurt play a critical role in meeting child nutrition requirements by providing 13 essential nutrients students need for healthy growth and development,” said Michael Dykes, president and CEO, IDFA. “Milk is the top source of calcium, potassium, phosphorus and vitamin D in kids ages 2 to 18. Cheese provides a high-quality source of protein, calcium, phosphorous and vitamin A. Yogurt is a nutrient-dense food that is a good source of protein, calcium, riboflavin, vitamin B12 and phosphorous that may reduce the risk of type-2 diabetes. The Healthy Dairy in Schools Commitment further demonstrates our industry’s longstanding promise to provide healthy, nutritious dairy options to school kids everywhere.”

Five states--Arizona, California, Utah, Virginia and West Virginia--have already passed laws banning the use of synthetic colors in foods sold to schools, and others are likely to follow suit, signifying a new attitude by states to go beyond federal regulators. 

5. Reformulations for Retail. The Healthy Dairy in Schools Commitment does not apply to foods that fall outside of reimbursable school meals. Don’t let that stop you, or let it stop you from reformulating all synthetic colors out of all the products you manufacture, for schools, for foodservice and for retail. 




Friday, April 18, 2025

Snacking Shows No Signs of Slowing. It’s Time to Differentiate in the Protein Space with Strong Messaging.

 

Will consumers’ appetite for protein eventually get satiated? It will. But when, nobody knows, so for now, Go Dairy, Go! 

Before it gets satiated, it should get differentiated. It is paramount processors emphasize the power of dairy proteins. A great place to start doing this is with dairy snacks. (And by the way, almost all dairy foods can be marketed as snacks. The exceptions are butter and creamer, and I’m sure some TikToker can make that happen.)   

“Snack Unwrap: The Insatiable Craving for Growth,” is a recent research report from Circana. It explains how health goals, economic pressures and evolving lifestyles are reshaping U.S. snacking habits. The report emphasizes the essential role of innovation in fostering growth within the fast-paced and highly competitive snacking industry. 

 


 

“Snacking continues to play a vital role in consumers’ lives, meeting needs ranging from quick hunger fixes to indulgent cravings and wellness goals,” said Sally Lyons Wyatt, global executive vice president and chief industry advisor for Circana. “While snacks have driven dollar sales growth for years, unit sales tell a more nuanced story, with declines in 2022 and 2023, a softened decline in 2024, and a renewed dip as 2025 begins. This underscores how consumer snacking habits are evolving. Brands have a significant opportunity to adapt by leveraging health trends, personalization and innovation to align with these shifting preferences and expectations.” 

Key insights include:

  • Snacking Frequency Remains High: Despite economic uncertainties, snacking remains an integral part of daily life for U.S. consumers. Nearly half of Americans (48.8%) snack three or more times a day, a 2.7% increase year-over-year, with younger demographics (ages 18 to 44 years) leading the charge.
  • Healthier Options on the Rise: Consumers are increasingly seeking snacks that align with their dietary and wellness goals. Approximately 64.1% actively look for snacks perceived as “good for them,” marking a significant 7.4% increase since 2020. Categories like yogurt, natural cheese and high-protein options are experiencing robust growth due to their nutritional appeal.
  • Macroeconomic Influences Drive Value-Oriented Choices: Rising concerns about inflation and cost have led to more strategic purchasing practices. Consumers are still turning to multipack and variety options. In addition, sales growth of private-label snacks is outpacing branded products in several core categories.
  • Innovation Fuels Consumer Demand: From functional snacks with health benefits to indulgent treats with nostalgic twists, brands are successfully appealing to diverse consumption needs. Viral flavor profiles such as ube, peri peri, and matcha are fostering curiosity, while collaborations between brands are creating buzz-worthy products.
  • Emerging Channels and Trends: Online sales of snacks continue to climb, with nearly 50% of consumers stating they are purchasing snacks online in 2024. Convenience, flexible delivery options and price-surfing behaviors have all contributed to the growing prominence of e-commerce in the snacking sector.

“Snacking has evolved beyond simply satisfying hunger; it has become less about impulse and more of a reflection of personal values, priorities and lifestyle choices,” said Lyons Wyatt. “From the rise of health-forward products to the experimental exploration of bold flavors, brands must adapt quickly to meet consumer needs and keep pace with shifting trends.”

(Click on infographic to enlarge.)

According to research from 84.51, the retail data science, insights and media company helping Kroger and its partners create customer-centric shopper journeys, shoppers are increasingly prioritizing healthier food choices, yet they still face several challenges in balancing nutrition with value. This shift in consumer behavior is creating valuable opportunities for brands to connect with health-conscious shoppers in meaningful ways.

Key insights include:

  • There are Challenges. Forty-one percent of shoppers describe their current eating habits as healthy, but many are still struggling with challenges such as cravings for unhealthy foods (69%), the cost of healthy foods (49%) and time (45%), all of which can make sticking to a healthy eating plan difficult.
  • Focusing on Snacks. Despite these barriers, consumers are adapting their shopping habits to meet their health goals. Nearly half of shoppers are focusing on healthier snacking, with many planning to eat more fruits and vegetables (66%), limit processed foods (51%) and pay more attention to food labels (28%).
  • They Want the Scoop. Fifty-seven percent of shoppers want to receive nutrition information while shopping, presenting an opportunity for brands to engage customers with informative content that helps guide their purchasing decisions.

The tariff insanity suggests that American may have a lot more dairy proteins to consume. It’s time to innovate with dairy proteins and market their ability to make the body stronger and more resilient. 

Dairy snacks—healthful and indulgent options--present an excellent opportunity to communicate the benefits of the branched-chain amino acids in dairy proteins and how they assist with muscle building. It’s very common in Europe to see refrigerated dairy desserts, such as mousse and pudding, enriched with protein. Happy Spring!


 






Friday, April 11, 2025

Move over Hot Honey and Salty Caramel. Dubai Chocolate is the “IT” flavor for the year.

 

(A view from Burj Khalifa in Dubai.)

Dubai chocolate is a confection consisting of a chocolate bar filled with a blend of knafeh and pistachios. Pistachios most of us know, but knafeh may be new to those outside of Arab counties. Knafeh is a traditional Arab dessert consisting of pastry dough layered with semi-soft salty cheese that is soaked in a sweet-tasting syrup.
The Dubai chocolate bar was first created by Fix Dessert Chocolatier in Dubai and branded as Can’t Get Knafeh of It. The product was popularized on social media in 2024. Now it’s showing up as a flavor in other foods, with dairy poised to be a leader. 

 

Here are some key reasons and interesting facts: 

Unprecedented cocoa prices (due to supply)—and pending tariffs (due to insanity)—are making chocolate a challenging food ingredient. When it can be avoided, limited or even simulated, that’s a win for a company’s bottom line. Dubai chocolate can do that.  

Pistachios are a very political nut! They are native to the Middle East and Asia. Until the 1970s, the United States imported most of its pistachios from Iran, the still-global leader in pistachio production. While pistachio trees have long been grown in California, mass domestic production only started to take off after a ban on Iranian pistachios was enforced in 1979 due to the Iran hostage crisis. Now the U.S. grows its own pistachios. In fact, it’s the second largest producer of pistachios in the world. No tariffs here. (Such foresight!) 

Americans more than half-a-century old probably remember shelled pistachios as being red. Imported pistachios were dyed red—with, you guessed, now-outlawed artificial color—to hide imperfections, as the pistachios from abroad often appeared splotchy due to local harvesting methods.

Pistachios add texture, flavor and color (inherent green) to foods. Innovating with texture is hot right now.

You know what else is hot right now? It’s protein. Fifty pistachios (about 1-ounce) contain 6 grams of protein, 3 grams of fiber and 13 grams of healthful fats. They are packed with vitamins, minerals and phytonutrients. Expect them to soon be called a superfood. 

Pistachios are known as the “happy nut” in China because they appear to be smiling. They are a symbol of health and happiness. We can all use a little joy these days. 

Pistachio pudding has roots in Middle Eastern cuisine. Packaged pistachio pudding became popular in the mid-1900s. It’s a great dessert flavor and goes very well with dairy. 

Pistachio also pairs very well with other flavors, welcoming the opportunity for innovative mashups. Chocolate is the obvious. Berries and citrus help balance the nuttiness. Honey and caramel provide sweetness and depth, while a sprinkle of sea salt amplifies flavor.

 

National frozen dessert brand 16 Handles is rolling out Dubai Chocolate Frozen Yogurt this coming week. The new flavor provides permission to indulge. It is a creamy pistachio-rich base with crushed milk chocolate bites and a hint of cocoa. By turning the original chocolate bar inside out, each spoonful bursts with artisan green filling as the chocolate pieces melt in the mouth.

The launch comes on the heels of several other international-inspired flavor launches in 2025, including the world’s first Kulfi frozen yogurt in January. The ingredients included all-natural mango, pistachio, saffron, cardamom and rosewater. In March, 16 Handles debuted Mango Lassi, a new flavor based off the popular Indian yogurt-based tangy drink. 

Dairy Holland is introducing Amanti Cheese with real Figs. The company says it’s the perfect blend of sweet and savory, as the natural sweetness of sun-ripened figs complements the rich, creamy cheese.

I was fortunate to attend GulfFood in 2024 and had the opportunity to visit numerous grocery stores in Dubai. There’s a lot of opportunity to explore the flavors of this region, as they complement dairy very well. 

With fluid milk making a comeback, and yogurt sales skyrocketing, how about thinking beyond chocolate, strawberry and vanilla? Dubai chocolate may be the new salty caramel. Try it out in milk, creamer, yogurt and more. 

Lifeway Foods has a new Pistachio Rose Vanilla single-serve drinkable yogurt. It’s delish! You know what other popular Dubai-centric flavors taste great in dairy? It’s dates, cardamon and saffron.
I look forward to tasting your flavor innovation.
 





Friday, April 4, 2025

Highlights from IDFA’s Ice Cream & Cultured Innovation Conference

 

It was so amazing to kick off IDFA’s Ice Cream & Cultured Innovation Conference this week in Fort Lauderdale. With more than 260 industry professionals in attendance, and an information-packed agenda, this year’s conference was a huge success. Hopefully everyone made it home safe after many travel disruptions. My “direct” flight home to Chicago took more than 12 hours and included a stop in Milwaukee to refuel. 


In case you missed it, retail dairy volume sales were up in every category in 2024, according to Circana. 


What’s driving this growth? It’s innovation. And the conference was packed with innovation ideas, everything from boosting the fiber content of yogurt to positioning ice cream as a mood enhancer. 

Package is key, too. Pints are a powerful package size in the world of ice cream. By definition, pints hold 16 fluid ounces of product; however, for economics, some “pint” packs contain a little less.

Regardless of how much is inside, pints cost more--often a lot more—on a per-ounce-base than larger-sized ice cream containers. In fact, numerous artisan, hand-crafted brands command more than $10 per pint at retail. Such smaller-sized containers, though more expensive, invite consumers to try something new. There’s less product, and thus less risk of waste in case you don’t like it.




Here are 10 key take-aways from the conference. These are in reference to ice cream and cultured dairy.

1. SUGAR: Decrease, eliminate and go LACTOSE FREE.

2. Promote PROTEIN content.

3. Talk up CLEAN LABEL, MINIMAL PROCESSING and NUTRIENT DENSITY.

4. Speak to WOMEN’S HEALTH and WELLNESS.

5. Focus on GUT and IMMUNE HEALTH benefits.

6. NEWSTALGIA: Nostalgic with a timely twist.

7. SWICY: Turn up the heat with some sweet.

8. PLAY WITH TEXTURE: Crunch, crisp, chew, ooze, wiggle, and more.

9. Satisfy CHOCOLATE cravings with bits and pieces.

10. Make them go “WOWZA” with a mashup. Provide FLAVOR ADVENTURE.

And when doing this, make sure you know your target consumer and you give them what they want. According to recent consumer survey of more than 2,000 U.S. consumers conducted by Menu Matters at the end of 2024, consumers want something new. 

The survey showed that one in five consumers say there are too many versions of the same product on the store shelf. Fifty-five percent said that ‘new’ food experiences should feature new or unique ingredients or flavors. The consumer need here is for new sensory experiences. 

They want new ways to value. 

  • 73%: Knowing where ingredients come from increases the value of a product
  • 57%: Prioritize price as value, but 43% do not. Value is not always about price
  • 55%: Prioritize quality
  • 34%: Healthy
  • 30%: Convenience 
  • 30%: Uniqueness 

They want to escape the chaos of the world we live in. 
  • 70%: Use foods and beverages as a form of escape.
  • 33%: Ice cream can be selfcare 
  • 37%: Look for new ways to live boldly. They always or regularly look for foods, flavors and ingredients from a place they’ve visited once they’re back home. The 10 busiest travel days in TSA history took place in 2024.
New is not Chocolate, Strawberry and Vanilla. If you are introducing a new product line, get a little more creative. Dubai Chocolate is the perfect example. Aldi in the U.K. is making it available in ice cream form. 

Inspired by the Dubai Chocolate Bar, which has gained hundreds of millions of views on TikTok and nearly 6.5 million Google searches in the past month, the ice cream blends rich chocolate with nutty pistachio in a crunchy, wafer-like texture.

There was a Dubai Chocolate ice cream innovation in the annual Innovative Ice Cream Flavors and Products competition held at the conference, and it was a winner! There were so many amazing concepts, and attendees got to taste them all, everything from classic flavors, such as brownie, coffee and mint, coupled with a newstaligic twist, to global flavors such as Yemeni Spiced Mocha and Thai Mango Sticky Rice, and spicy options like Blazing Mango Vanilla and Sweet Heat Peach.

“Every year, we are amazed by the creativity and quality of the flavors and products submitted to this contest. It’s inspiring to see the industry constantly pushing the boundaries of what’s possible for frozen treats,” said Roberta Wagner, IDFA senior vice president of regulatory and scientific affairs. “This year, we were especially excited by the diverse range of ice cream flavors and novelties. The competition truly highlighted the potential for flavor innovation, with entries ranging from timeless classics like vanilla and cherry to bold new combinations that were sweet, salty and even spicy! We look forward to seeing this industry continue to innovate and thrive.”

The competitions attracted 47 entries, allowing attendees to get a taste of the latest flavor innovations and providing a platform for entrants to feature their most exciting new products.


This year’s awardees of the Innovative Flavor and Product contests are:

Most Innovative Ice Cream Flavor (currently offered for sale in the market)
1st Place: Lavender Lemon Butter Cookie | Kent Precision Foods Group
2nd Place: Tipsy Peach | Hershey Ice Cream
3rd Place: Paloma Paradise | Baskin-Robins

Most Innovative Ice Cream Novelty (currently offered for sale in the market)
1st Place: Brownie Batter Cookie Dough | Hudsonville Ice Cream
2nd Place: Brownie Batter Ice Cream Sandwich | Hershey Ice Cream
3rd Place: Rainbow Sherbert Bar | Baskin-Robbins

Most Innovative Prototype Ice Cream Flavor (not yet in the market)
1st Place: Dubai Bar Bliss | IRCA Group
2nd Place: Lemonstachio Chocolate Chunk Cannoli | Publix Super Markets
3rd Place: Trolli Sour Blast | Baskin-Robins

Congrats!