This 15-minute WEBINAR regarding desserts trend towards familiarity, factors such as spiciness and texture are making a splash in the dessert category as well. New Mintel data reflects the latest on this:
- 48% of U.S. consumers say desserts and confections with familiar flavors are best
- Half of U.S. consumers say texture is an important part of the overall experience of eating desserts
- 24% of U.S. consumers say sweet, hot or smoked flavors would encourage them to try a dessert or confection
- FUN FACT: 25% of US consumers have never heard of cardamom and 21% haven’t heard of marzipan
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